Study shows Hispanic females significantly less likely than Hispanic males to have visited social networking websites recently, with 18% of women and 27% of men claiming to have visited them.
After announcing the absorption of its digital marketing arm into its overall operations and the creation of four new units, Mindshare’s corporate communications director and partner John Wolfe speaks of the impact on Mindshare’s Multicultural wing.
A look at what non-traditional online advertising options are available and what benefits and drawbacks each holds: Homepage Roadblock, Sliding Billboard, Introstitial, Breaking News Sponsorship, Homepage Fixed Placements.