Latin-Pak’s Vince Andaloro on the Company’s New Mobile Marketing Initiative
02/25/2008
Offers reach of 2.5 million Hispanics who have opted in to receive mobile advertising.
How high can response rates be?
February 25, 2008
New Campaigns: JC Penney; Foster Farms, Modelo Especial
02/25/2008
JC Penney introduces Hispanics to new clothing/home accessories line; Foster Farms releases new campaign developed by Grupo Gallegos. Modelo Especial does its
Computer Ownership/Internet Usage Turns Corner at $40,000 [2-A]
02/25/2008
Computer Ownership/Internet Usage Turns Corner at $40,000
Computer Ownership/Internet Usage Turns Corner at $40,000
02/25/2008
At $40K, gap narrows significantly relative to the $100K+ bracket.
JumpTV’s President Nada Usina On the Future
02/25/2008
In the wake of a strategic re-focusing, JumpTV takes stock of its assets and looks ahead.
Advertising Campaign: Continental Airlines Targeting Hispanics Online
02/25/2008
Edith Hernandez, Senior Interactive Analyst at Continental Airlines on the airlines Hispanic Digital Media Strategy
Launching a Cost-effective Search Campaign
02/25/2008
Two Search Specialists weigh-in: Search Ad Network’s Sarah Quinn, and Jonatan Zinger of Miami-based Media 8.