According to Portada Ad-Tracking, 50.48% of FSIs placed in Hispanic newspapers are in English, 38.68% in Spanish and 10.84% bilingual. Would more Spanish-language FSI’s increase sales?
Home Depot and Publix were the advertisers that placed most Spanish-language FSI’s. The top 20 Advertisers, by number of insertions and language (English-Spanish-bilingual).
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