November 7, 2005

Kraft Foods Global Inc. will be the sole sponsor of a celebrity-focused, holiday entertaining issue of People en Español.

Monica Garcia Pleiman, a Denver businesswoman, announced the launch of Latino SUAVE Magazine. The new bilingual magazine “celebrating Hispanic culture and tradition” is expected to hit the newsstands on December 1st. Read More.

The research on the Hispanic market often relies on “sweeping generalizations” says Edward T. Rincon, president of Rincon & Associates. But is the Hispanic market really that different from the U.S. general market?

Martha de la Torre, founder and publisher of Los Angeles’ El Clasificado, the second largest free Spanish-language weekly in the U.S., discusses the specifics of the classified ad market in LA.

Nissan Debuts New Hispanic Advertising Campaign.