Issue 1. Q1 2003
Televisa strengthens its presence in the US magazine market. Media buyers open their eyes to Hispanic newspapers and magazines. The Wall Street journal goes Hispanic.
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Televisa strengthens its presence in the US magazine market. Media buyers open their eyes to Hispanic newspapers and magazines. The Wall Street journal goes Hispanic.
The Wall Street Journal is extending its franchise into the US Hispanic market…
The Hispanic magazine and newspaper market continues to grow even as the rest of the US media business struggles. Joe Genova, Director of Media Services at Lopez Negrete Communications in Houston, Texas, estimates that the Hispanic print media market is currently growing at around 5%…
Sixty per cent of US Hispanics are of Mexican origin. Does this give Editorial Televisa, Mexico's largest magazine publisher, an advantage in the competition to lead one of the fastest growing segments of the US magazine market?…
January 1, 2003:
Televisa strengthens its presence in the US magazine market
Hispanic print media is growing at a rate faster than that of the overall New York advertising market, and that the advertising market is having