Posts Tagged ‘English or Spanish’

English or Spanish

PAN-LATIN CULTURE: MADE IN THE USA

The Spanish language and the Latin culture are enormous assets for the U.S. economy. In this regard, the U.S.  marketing, media and cultural industries, have a lot to contribute to the mid and long term growth of the U.S. economy. For this reason, the cover article of this issue is devoted to the role of language in marketing to […]


MORE FROM PORTADA

Yahoo and IMS Partner for Sales in Spanish-Speaking Latin America

Yahoo and IMS Partner for Sales in Spanish-Speaking Latin America

Yahoo! Inc. has appointed IMS Internet Media Services (IMS) to help drive advertising sales in Spanish-speaking Latin America.Yahoo joins IMS’ roster of international brand leaders such as Twitch, EA, Vevo, Foursquare, Twitter, Waze, Spotify and LinkedIn.


Bloomberg’s Josh Rucci: “The U.S. Hispanic Market Plays a Very Important Role in Our Expansion.”

Bloomberg’s Josh Rucci: “The U.S. Hispanic Market Plays a Very Important Role in Our Expansion.”

Bloomberg’s Content Service, provider of news, photos, videos, and data to publishers and broadcasters, will expand its Spanish-language text news licensing offering.Bloomberg plans to more than triple its professionally-translated Bloomberg news stories and provide Spanish versions of Bloomberg News’ award-winning global coverage including output from bureaus in Bogota, Buenos Aires, Caracas, Lima, Madrid, Mexico City and Santiago.


SALES LEADS: University Health System, Dickies, Sprite…

SALES LEADS: University Health System, Dickies, Sprite…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.