About Us

Portada is the leading source of news and analysis on the Latin Marketing and Media space. We offer world-class news and intelligence through audited online, print and conference vehicles to highly targeted audiences. Portada's mission is to help professionals in Business and Media understand and reach Hispanic consumers in the U.S. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
Click here for more information about Portada’s audience, and its audited advertising vehicles and research products.

Our Editorial Board

Gonzalo del Fa

Gonzalo del Fa

President, Group M, Multicultural

Martha Kruse

Martha Kruse

Senior Director of Multicultural Marketing
Rooms to Go

Maria Cristina Ríos

Maria Cristina Ríos

Director, Multicultural Customer Strategy,

Xavier Turpin

Xavier Turpin

Multicultural Marketing Director
Dunkin’ Brands

Kymber Umana

Kymber Umana

Hispanic Marketing Manager

Portada Team Members

Marcos Baer

Marcos Baer

Publisher, @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

Susan Kutchinkas

Digital Media Correspondent,  @susankuchinskas

Susan has been covering digital media since they were invented. She began her career as a design writer and then became a senior reporter for Adweek, covering the launches of Google, Amazon, Overture and DoubleClick, among many others. She was a senior writer covering marketing for Business 2.0, and then helped found M-Business, a magazine about the mobile industry that, in 2001, was way before its time. Since 1993, she's reported on the internet, digital culture, technology and science. Her work has appeared in Mediapost, ClickZ and other digital publications, and she consults on content strategy for technology and financial clients from a home office in the San Francisco Bay Area.

Celeste Martorana

Research Associate

Celeste joined Portada’s team in 2013.Since then,she has been working as an editor for Portada’s English-language website andcompiling information for Portada’s Databases.  She moved to Buenos Aires to study Scientific, Technical and Literary Translation in English. She is currently living in the Belgrano neighborhood. Celeste is very outgoing and sociable. She enjoys travelling abroad, especially if she has the opportunity to meet new people and put her English skills into practice.

Lorena Hure

Contributing Writer

Lorena is a Communications Graduate from the University of Buenos Aires, Argentina, and has a postgraduate degree in E-Business Management from the University of El Salvador. Curious and restless by nature, Lorena entered the digital marketing World in 2014, a space she never left. She has since worked at several well known companies in Buenos Aires. Lorena has also participated in several major international ventures, which have allowed her to gain major insights and experiences on a global level. Lorena’s insider knowledge and passion for Marketing and Media bode very well for her “in the know” targeted articles and columns for Portada.

Candice Carmel

Translator and Copy Editor, @myitalia

Candice has a BA in Communications from The American University in Washington, D.C., and a Certificate in Translation from New York University. A native “Boricua”, Candice has the perfect understanding of the intersection between the Hispanic and U.S. Advertising and Media world. She joined the Portada team in 2010 and is responsible for translating and editing all content in English on our website and print publications. Candice also runs her own translation business and was previously Translation Editor for the Spanish edition of The Wall Street Journal. She is also certified as a Spanish-English translator by the American Translators Association. Candice has a passion for all things Italy and writes a blog on Italian news and travel called Candice in Wonderland (@myitalia).

Sales and Marketing

Bob Oliva

Senior Sales and Business Development Director

Bob joined Portada in January 2010 to develop new business in the very important Miami/South Florida market. Bob is a very well-known industry veteran who spent many years in leading roles at The Miami Herald. In other words, to be a player in the Hispanic and Latin American marketing and media industries, you need to know Bob. Bob is in charge of generating new revenue opportunities and expanding Portada’s revenue sources and platforms.

Kelley Eberhardt

Sales/Marketing Director

When Kelley joined Portada in New York City, she was told she would be involved in “everything but editorial”- and it’s true. Kelley works on Portada’s advertising sales, media partnerships, conference marketing and digital production. Before joining Portada, Kelley earned her BA from The University at Buffalo, and developed an interest in event marketing and online design while working on AVENUE and New York Family Magazine, two publications at Manhattan Media LLC.

Alessandro Criollo


Interns work very hard and this is often neglected. Not so at Portada! Alessandro is an important part of our team. His work for Portada conferences production and ad operations is essential. Alessandro also plays an important role in the compilation of databases. He is currently attending Pace University, NY, working towards marketing major. Alessandro is looking forward to the 2014 world cup and will be rooting for Team USA.

Other Portada Team members include:

  • Susan Cameron, Office Manager
  • Matt Eberhardt, Intern

Portada Headquarters

315 Fifth Avenue, Ste 702
NY, NY 10024