{"id":85743,"date":"2024-03-03T22:22:36","date_gmt":"2024-03-04T03:22:36","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=85743"},"modified":"2024-03-03T22:22:36","modified_gmt":"2024-03-04T03:22:36","slug":"taco-bell-tajin-mcdonalds","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/latest-news\/taco-bell-tajin-mcdonalds\/","title":{"rendered":"Sales Leads: Taco Bell, Taj\u00edn, McDonald&#8217;s&#8230;"},"content":{"rendered":"<ul>\n<li>\n<h2><b>Taco Bell &amp; Taj\u00edn<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-85752 size-medium\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/Taco_Bell_Corp_and_Tajin_new_menu-300x176.jpg\" alt=\"\" width=\"300\" height=\"176\" srcset=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/Taco_Bell_Corp_and_Tajin_new_menu-300x176.jpg 300w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/Taco_Bell_Corp_and_Tajin_new_menu.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The iconic flavors of <\/span><a href=\"https:\/\/www.tajin.com\/us\/\"><b>Taj\u00edn<\/b><\/a><span style=\"font-weight: 400;\"> are combined with <\/span><a href=\"https:\/\/www.tacobell.com\/\"><b>Taco Bell<\/b><\/a><span style=\"font-weight: 400;\"> classics in an all-new menu. First unveiled at <\/span><b>Live M\u00e1s LIVE<\/b><span style=\"font-weight: 400;\">, Taco Bell&#8217;s innovation keynote earlier this month, the new menu will feature a <\/span><b>Taj\u00edn Crunchy Taco<\/b><span style=\"font-weight: 400;\">,<\/span><b> Taj\u00edn Twists <\/b><span style=\"font-weight: 400;\">and a<\/span><b> Taj\u00edn Strawberry Freeze.<\/b><span style=\"font-weight: 400;\"> This iconic partnership showcases how Taj\u00edn&#8217;s signature blend of mild chili peppers, lime and sea salt seasoning effortlessly melds with classic Taco Bell menu items.Orange County fans can savor the flavors of the Taco Bell and Taj\u00edn menu available only at <\/span><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4101071-1&amp;h=1623865629&amp;u=https%3A%2F%2Flocations.tacobell.com%2Fca%2Firvine%2F2222-barranca-pkwy.html&amp;a=2222+Barranca+Pkwy%2C+Irvine%2C+CA+92606\"><b>2222 Barranca Pkwy, Irvine, CA 92606<\/b><\/a> <b>until March 6 or while supplies last. F<\/b><span style=\"font-weight: 400;\">ans can enjoy the Taj\u00edn Crunchy Taco, a crunchy corn shell seasoned with Taj\u00edn Clasico, featuring seasoned beef, ranch sauce, lettuce, cheddar cheese, and mango salsa for US$2.89. Twists lovers can try Taj\u00edn Twists, puffed corn twists with Taj\u00edn seasoning, for US$1.29. For a refreshing option, there&#8217;s the Taj\u00edn Strawberry Freeze with Wild Strawberry Freeze, mango pieces, and Taj\u00edn Chamoy sauce for US$3.59. Each menu item comes with a Taj\u00edn packet on the side for a customizable experience allowing fans to add even more Taj\u00edn flavor.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h2><strong>HP<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.realmadrid.com\/en-US\"><b><img decoding=\"async\" class=\"alignleft size-medium wp-image-85757\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/RM-NEWSWIRE-2-1-300x191.jpg\" alt=\"\" width=\"300\" height=\"191\" srcset=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/RM-NEWSWIRE-2-1-300x191.jpg 300w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/RM-NEWSWIRE-2-1.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Real Madrid Football Club<\/b><\/a><span style=\"font-weight: 400;\"> announced<\/span><b> a global technology sponsorship agreement <\/b><span style=\"font-weight: 400;\">with<\/span><a href=\"https:\/\/www.hp.com\/br-pt\/home.html\"><b> HP Inc.<\/b><\/a><span style=\"font-weight: 400;\"> during a joint signing ceremony at Ciudad Real Madrid. <\/span><b>As part of the multi-year deal, HP will be the first brand to have its logo appear on the Real Madrid uniform sleeve in the Club\u2019s 121-year history. <\/b><span style=\"font-weight: 400;\">The sponsorship<\/span><b> spans men\u2019s and women\u2019s teams, as well as youth programs. <\/b><span style=\"font-weight: 400;\">In addition, <\/span><b>HP will become the club\u2019s newest technology partner.<\/b><span style=\"font-weight: 400;\"> The collaboration aims to accelerate the digital transformation of club spaces and elevate the Real Madrid fan experience as part of the new Santiago Bernab\u00e9u complex and beyond, including in-person experiences, gaming and club operations. Representatives from both organizations joined the ceremonial signing, including Real Madrid President, Florentino P\u00e9rez, Real Madrid First teams coach Carlo Ancelotti, HP\u2019s Lucio, and captains from the men\u2019s and women\u2019s football teams. Real Madrid players sported their new sponsor for the first time during the February 4 match against Atl\u00e9tico de Madrid. \u00a0 Both brands also share a vision of empowering communities and advancing dignity and inclusion through sport and technology. HP is tackling the digital divide through initiatives that accelerate digital equity for millions of people around the world, while Real Madrid is committed to creating a more inclusive community of sport. <\/span><b>Through their new sponsorship, the two companies will also co-create programs that address societal issues, including closing the digital divide. <a href=\"https:\/\/www.portada-online.com\/events\/multicultural-america-summit-2024\/\">HP&#8217;s Scott Decker will be speaking tomorrow Tuesday March 5 at Portada\u00b4s Marketing in Multicultural America Summit!<\/a><\/b><\/p>\n<ul>\n<li>\n<h2><strong>McDonald&#8217;s\u00a0<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.mcdonalds.com\/us\/en-us.html\"><b><img decoding=\"async\" class=\"alignleft wp-image-85754\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/p4-NiTKc_400x400-300x300.jpg\" alt=\"\" width=\"221\" height=\"221\" srcset=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/p4-NiTKc_400x400-300x300.jpg 300w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/p4-NiTKc_400x400-150x150.jpg 150w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/p4-NiTKc_400x400.jpg 400w\" sizes=\"(max-width: 221px) 100vw, 221px\" \/>McDonald\u2019s USA<\/b><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.sabioholding.com\/\"><b>Sabio Holdings Inc<\/b><\/a><span style=\"font-weight: 400;\">., a company that specializes in the Connected TV (CTV)\/over-the-top (OTT) ecosystem, have entered into an engagement through a partnership with <\/span><a href=\"https:\/\/www.publicisgroupe.com\/en\/the-groupe\/about-publicis-groupe\"><b>Publicis Groupe<\/b><\/a><span style=\"font-weight: 400;\">. The relationship <\/span><b>strengthens McDonald\u2019s commitment to diverse communities, and specifically with diverse-owned media partners<\/b><span style=\"font-weight: 400;\">, byleveraging Sabio\u2019s non-cookie-based data sets and solutions, so the brand can <\/span><b>effectively connect with and reach the growing U.S. multicultural audience.<\/b><span style=\"font-weight: 400;\">McDonald\u2019s ongoing mission is to foster an inclusive environment, where diversity is embraced. A key audience, <\/span><b>Gen Z, is the most ethnically diverse generation to date. U.S. Census data suggests that as of 2019,<\/b><span style=\"font-weight: 400;\"> 49.1% of Generation Z is diverse and growing, with 13.8% Black, <\/span><b>25.0% Hispanic<\/b><span style=\"font-weight: 400;\">, and 5.3% Asian. 29% of Gen Z are children of immigrants or immigrants themselves, compared to 23% of Millennials when they were the same age.McDonald\u2019s will have access to Sabio\u2019s CTV\/OTT inventory and customized audience segments while making use of App Science\u2019sTM (a wholly owned division of Sabio)proprietary 55MM HH graph data, which provides insights and access to Quarterly Trends reports, published vertical and multicultural reports and analyses customized toward McDonald\u2019s campaigns and properties.<\/span><\/p>\n<ul>\n<li>\n<h2><strong>Planet Fitness<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.lafc.com\/\"><b><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-85760\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/eeeeee-300x169.jpg\" alt=\"\" width=\"240\" height=\"135\" srcset=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/eeeeee-300x169.jpg 300w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/eeeeee-768x433.jpg 768w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/eeeeee.jpg 791w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>LAFC <\/b><\/a><span style=\"font-weight: 400;\">has agreed to <\/span><b>a new, multi-year partnership with<\/b> <a href=\"https:\/\/www.planetfitness.com\/gyms\/los-angeles-midtown-ca\"><b>the Los Angeles area Planet Fitness franchisees<\/b><\/a><span style=\"font-weight: 400;\">. Planet Fitness, the franchisor, is one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand and 2,500+ locations system-wide, with more than 18 million members.\u00a0 <\/span><b>Planet Fitness will serve as the Official Fitness Clubs of LAFC. As part of the new partnership, Planet Fitness will join Stater Bros as an Associate Partner of the LAFC Youth Camps and Clinics which kick off this spring. Planet Fitness will also receive custom digital content and prominent in-stadium branding at BMO Stadium.<\/b><span style=\"font-weight: 400;\">To kick off the new partnership, LAFC fans can visit any of the 90+ L.A. area Planet Fitness locations and join for only $1 down.<\/span><\/p>\n<ul>\n<li>\n<h2><strong>Newell Brands<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/newellbrands\/\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-85750\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/nb.jpg\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/nb.jpg 200w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/nb-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>Newell Brands<\/span><\/a><span style=\"font-weight: 400;\"> named <\/span><a href=\"https:\/\/www.linkedin.com\/company\/crossmediausa\/\"><span style=\"font-weight: 400;\">CROSSMEDIA USA<\/span><\/a><span style=\"font-weight: 400;\"> its new global media AOR following a review. \u00a0 <\/span><a href=\"https:\/\/empower.agency\/\"><b>Empower<\/b><\/a><span style=\"font-weight: 400;\"> has been the brand&#8217;s media Agency of Record (AOR) for the U.S. market since 2021. In 2023, Newell Brands reportedly invested around<\/span><b> US$33 million in measured medi<\/b><span style=\"font-weight: 400;\">a, with approximately <\/span><b>69% designated for digital platforms<\/b><span style=\"font-weight: 400;\">, as revealed by agency research firm COMvergence. Of this budget, <\/span><b>about us$23 million was directed towards advertising in the U.S.,<\/b><span style=\"font-weight: 400;\"> with digital channels accounting for 70% of that expenditure. Newell Brands encompasses a diverse portfolio of brands including <\/span><b>Graco, Coleman, Oster, Rubbermaid, Sharpie, and others.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h2><strong>Cacique Foods LLC\u00a0<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-85751\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/Cacique_Logo_Curved-300x172.jpg\" alt=\"\" width=\"249\" height=\"143\" srcset=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/Cacique_Logo_Curved-300x172.jpg 300w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/Cacique_Logo_Curved-1024x588.jpg 1024w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/Cacique_Logo_Curved-768x441.jpg 768w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/Cacique_Logo_Curved.jpg 1500w\" sizes=\"(max-width: 249px) 100vw, 249px\" \/><\/p>\n<p><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4100772-1&amp;h=2543175379&amp;u=https%3A%2F%2Fwww.caciquefoods.com%2F&amp;a=Cacique+Foods\"><b>Cacique Foods<\/b><\/a><span style=\"font-weight: 400;\"> , producer of Mexican-style cheeses, cremas, chorizos, salsas and dips in the U.S.,\u00a0 has announced its partnership with <\/span><a href=\"https:\/\/www.periscope.com\/\"><b>Minneapolis-based creative agency Periscope<\/b><\/a><span style=\"font-weight: 400;\">, a <\/span><b>Quad company.<\/b> <b>As creative agency of record, <\/b><span style=\"font-weight: 400;\">Periscope will work with Cacique to <\/span><b>develop brand strategy and campaigns that will further accelerate sustainable growth for the company.<\/b><span style=\"font-weight: 400;\">Founded more than 50 years ago, Cacique initiated an agency search to bring <\/span><b>transformational thinking to its business and the Hispanic food category<\/b><span style=\"font-weight: 400;\">. <\/span><b>Periscope will collaborate with Cacique&#8217;s media, shopper marketing, public relations and social media agencies<\/b><span style=\"font-weight: 400;\"> on various brand efforts beginning with a new campaign launching mid-2024.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2020\/08\/LOGO-PORTADA-LIVE_Mesa-de-trabajo-1-min-1-scaled.jpg\" alt=\"Portada Live\" width=\"182\" height=\"113\" \/><strong><em>At this exclusive event on<a href=\"https:\/\/www.portada-online.com\/events\/portada-live-april-11-2024\/\" target=\"_blank\" rel=\"noopener\"> April 11, 2024 <\/a>brand decision-makers and marketing service suppliers will share and accelerate knowledge on crucial topics, including Latin American marketing, e-commerce marketing, and leveraging marketing technologies. To find out about thought leadership and networking solutions at Portada Live involving many brand decision-makers, don&#8217;t hesitate to contact Sales Director Irma Gutierrez at <a href=\"mailto:Michelle@www.www.portada-online.com\">Irma@portada-online.com.<\/a><\/em><\/strong><\/p>\n<ul>\n<li>\n<h2><b>Walmart<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.walmart.com\/\"><b><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-85753\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/1708384866035-300x168.jpg\" alt=\"\" width=\"239\" height=\"134\" srcset=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/1708384866035-300x168.jpg 300w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/1708384866035-768x430.jpg 768w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/1708384866035.jpg 1000w\" sizes=\"(max-width: 239px) 100vw, 239px\" \/>Walmart<\/b><\/a> <span style=\"font-weight: 400;\">is acquiring<\/span> <a href=\"https:\/\/www.vizio.com\/en\/home\"><b>VIZIO<\/b><\/a><b> for about US$2.3 billion to leverage its SmartCast Operating System<\/b><span style=\"font-weight: 400;\"> for enhancing media business and connecting with customers through television and in-home entertainment. This acquisition aims to offer new advertising opportunities, allowing brands to engage with customers at scale. VIZIO, known for its affordable entertainment devices and Smart TV operating system, has seen significant growth in its user base and advertising business. The transaction is subject to regulatory approval and other closing conditions, but VIZIO&#8217;s board and the majority of stockholders have already approved it.<\/span><b> Upon completion, VIZIO will become part of Walmart&#8217;s U.S. segment. <\/b><span style=\"font-weight: 400;\">Although the acquisition might slightly dilute earnings per share initially due to associated costs, Walmart expects a favorable internal rate of return. Financing will come from a mix of cash and\/or debt. <\/span><b>This acquisition is expected to strengthen Walmart&#8217;s media business, Walmart Connect<\/b><span style=\"font-weight: 400;\">, by integrating VIZIO&#8217;s advertising solutions with Walmart\u2019s reach and capabilities. (Check out the Portada<a href=\"https:\/\/www.portada-online.com\/feature\/walmart-vizio-how-the-deal-impacts-the-advertising-ecosystem\/\" target=\"_blank\" rel=\"noopener\"> analysis on the acquisition<\/a>).<\/span><\/p>\n<ul>\n<li>\n<h2><strong>el Jimador\u00a0<\/strong><b><\/b><\/h2>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-85755 \" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/EJSB_VP_mockup-300x216.jpg\" alt=\"\" width=\"226\" height=\"163\" srcset=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/EJSB_VP_mockup-300x216.jpg 300w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2024\/03\/EJSB_VP_mockup.jpg 390w\" sizes=\"(max-width: 226px) 100vw, 226px\" \/><\/p>\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1OqSlp1bGtm89GICkBR3CNPi4_CN1UM9rVXFzlq3CLg4\/edit#heading=h.zdm3tdao4sam\"><b>el Jimador\u00ae Spiked Bebidas<\/b><\/a><span style=\"font-weight: 400;\"> launched nationwide following a successful limited test in 2023. These beverages offer tequila-inspired flavors in four varieties with a 5.9% ABV. The flavors include Lime Margarita, Grapefruit Paloma, Pina Coconut Margarita, and Orange Sunrise, available in a 12-pack variety pack. Lime Margarita and Grapefruit Paloma will also be sold in single-serve cans. Coinciding with the nationwide launch, <\/span><b>el Jimador\u00ae Spiked Bebidas also announced a multi-year partnership with the <\/b><a href=\"https:\/\/www.uslsoccer.com\/\"><b>United Soccer League<\/b><\/a><span style=\"font-weight: 400;\">, including supporting the newly launched <\/span><b>Women&#8217;s USL Super League<\/b><span style=\"font-weight: 400;\"> as one of the first partners, which kicks off this fall. Throughout the USL Championship and League One seasons kicking off on <\/span><b>March 9th, 2024<\/b><span style=\"font-weight: 400;\"> and leading up to the August launch of the USL Super League, the USL and el Jimador\u00ae Spiked Bebidas will highlight players across the leagues, sharing true stories of their experience in the beautiful game, both on and off the field. Together, el Jimador\u00ae Spiked Bebidas and the USL will give fans a unique inside look at the lives of professional soccer. <\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taco Bell, Taj\u00edn, McDonald&#8217;s and other brands targeting the U.S. consumer right now.<\/p>\n","protected":false},"author":2,"featured_media":53413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174,14],"tags":[22328,3487],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Taco Bell, Taj\u00edn, McDonald&#039;s and More Sales Leads<\/title>\n<meta name=\"description\" content=\"Taco Bell, Taj\u00edn, McDonald&#039;s and other brands targeting the U.S. consumer right now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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