{"id":5769,"date":"2010-02-10T12:00:00","date_gmt":"2010-02-10T05:00:00","guid":{"rendered":"https:\/\/www.portada-online.com\/2010\/02\/10\/best-practices-the-converse-campaign-2\/"},"modified":"2010-02-10T12:00:00","modified_gmt":"2010-02-10T05:00:00","slug":"best-practices-the-converse-campaign-2","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/latin-america\/brand-marketing-latam\/best-practices-the-converse-campaign-2\/","title":{"rendered":"Best Practices: The Converse Campaign [2-B]"},"content":{"rendered":"
Converse, an American shoe company that has been making shoes since the early 20th century, recently implemented a below the line marketing campaign targeting young Latin Americans online. <\/font><\/p>\n
Highlights:<\/font><\/p>\n
– The campaign was designed to turn Converse’s country-specific websites into social networking destinations for the young and connected. \n– Targeting 35-40 million young Latin American adults \n– Allowing Fans to customize their shoes<\/p>\n
This is how Converse, helped by its advertising agency, La Comunidad, implemented the campaign:<\/p>\n
\n1) Objective of Campaign:<\/strong><\/font><\/p>\n