{"id":54961,"date":"2021-05-16T16:13:24","date_gmt":"2021-05-16T20:13:24","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=54961"},"modified":"2021-09-24T23:33:00","modified_gmt":"2021-09-25T03:33:00","slug":"tecate-sponsorship-of-liga-mx-in-the-u-s-the-whys-and-hows","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/brand-marketing-2\/tecate-sponsorship-of-liga-mx-in-the-u-s-the-whys-and-hows\/","title":{"rendered":"Tecate’s Martinez: “Our Brand Attributes and Consumer Base Align Near Perfectly with Liga MX Expansion Goals in the U.S.”"},"content":{"rendered":"
Tecate Sponsorship of Liga BBVA MX in the U.S. Tecate announced the official, multi-year U.S. sponsorship of LIGA BBVA MX, the most-watched soccer league in the U.S. Tecate USA will also be a partner of LIGA BBVA MX\u2019s other competitions, LIGA BBVA Expansion MX and LIGA BBVA MX Femenil. To get a better understanding of the initiative, Portada talked to Oscar Martinez, Senior Brand Director Tecate USA.<\/em><\/strong><\/p>\n The official Tecate sponsorship and its associated activations reflect the long-standing affinity and passion for Mexican soccer here in the U.S. The agreement includes the use of logos, names, and images of teams and players participating in LIGA BBVA MX, interviews with Mexican soccer legends, presence in matches during the season openings and closings, access to exclusive items, and a presence in the best match highlights on LIGA BBVA MX social platforms.<\/p>\n