{"id":54915,"date":"2021-06-03T16:43:41","date_gmt":"2021-06-03T20:43:41","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=54915"},"modified":"2021-09-25T00:14:13","modified_gmt":"2021-09-25T04:14:13","slug":"cultural-relevance-el-nuevo-dia-caters-to-the-puerto-rican-diaspora","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/feature\/cultural-relevance-el-nuevo-dia-caters-to-the-puerto-rican-diaspora\/","title":{"rendered":"How El Nuevo Dia Caters to the Puerto Rican Diaspora in the U.S."},"content":{"rendered":"
Cultural relevance is of prime importance for media to engage its target audience. \u00a0El Nuevo Dia Puerto Rico is an example of a culturally relevant media property, particularly for the more than 5 million Puerto Ricans living in the U.S. mainland. Portada talked to several executives at El Nuevo Dia to understand how it serves as a bridge between the local community in Puerto Rican and the diaspora in the U.S.<\/em><\/strong><\/p>\n This Thought Leadership article is presented by Digo Hispanic Media<\/a>.<\/span><\/strong><\/p>\n An estimated 5.6 million Hispanics of Puerto Rican origin lived in the United States mainland in 2017<\/strong>, according to a Pew Research Center<\/a> analysis of Census Bureau\u2019s American Community Survey. An additional 3.4 million people live in Puerto Rico. After Mexicans, Puerto Ricans are the second-largest population<\/strong> of Hispanic origin living in the United States, accounting for about 10% of the U.S. Hispanic population in 2017.<\/p>\n The Puerto Rican population is concentrated in Florida (20% of Puerto Ricans in the U.S and 5,4% of the Floridian population ), New York (20%, 5.7%), New Jersey (8%, 5.3%) and Pennsylvania (8%, 3.7%). There are also sizable Puerto Rican populations of at least 200,000 in Connecticut (8.2%, of the overall population), Massachusetts (4.9%), Illinois and California. Puerto Ricans living in the U.S. tend to have a higher income than the rest of Hispanics, with the median annual personal earnings for Hispanics ages 16 and older at US $25,000, compared with $28,600 for Puerto Ricans.<\/p>\n [comillas] An estimated 5.6 million Hispanics of Puerto Rican origin live in the U.S. mainland. [\/comillas]<\/p>\nCultural Relevance: A Bridge Between the Local Community and the Diaspora<\/h2>\n