{"id":53512,"date":"2020-10-05T11:59:23","date_gmt":"2020-10-05T15:59:23","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=53512"},"modified":"2020-10-06T06:19:48","modified_gmt":"2020-10-06T10:19:48","slug":"nubank-cadillac-mercado-libre-grupo-exito-rappi-khiron","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/latest-news\/nubank-cadillac-mercado-libre-grupo-exito-rappi-khiron\/","title":{"rendered":"Nubank, Cadillac, Mercado Libre, Grupo Exito, Rappi-Khiron&#8230;"},"content":{"rendered":"<h4><em>Cadillac, Grupo \u00c9xito, Nubank, Rappi-Khiron and more brands targeting t<\/em><em style=\"letter-spacing: -0.02em;\">he Latin American consumer right now.<\/em><\/h4>\n<ul>\n<li>\n<h2>Nubank<\/h2>\n<\/li>\n<\/ul>\n<p>Nubank, the Brazilian financial institution and largest Fintech in Latin America, will be launching in <strong>Colombia<\/strong>. This is the second international expansion of the S\u00e3o Paulo, Brazil headquartered bank, after <strong>Mexico<\/strong>.\u00a0 Nubank strategy is to targeting underserved yet tech-savvy populations has supported its rapid growth. Only 45% of Colombians aged 15 years or older have a bank account, but internet penetration at the end of 2017 stood at over 63%, setting up a sizable opportunity for digital banks.<\/p>\n<ul>\n<li>\n<h2>Cadillac<\/h2>\n<\/li>\n<\/ul>\n<figure id=\"attachment_53517\" aria-describedby=\"caption-attachment-53517\" style=\"width: 228px\" class=\"wp-caption alignright\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-53517\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2020\/10\/Pamela-Arteaga-pic-A-min.jpg\" alt=\"Automotive Marketing\" width=\"228\" height=\"342\" srcset=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2020\/10\/Pamela-Arteaga-pic-A-min.jpg 1633w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2020\/10\/Pamela-Arteaga-pic-A-min-200x300.jpg 200w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2020\/10\/Pamela-Arteaga-pic-A-min-683x1024.jpg 683w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2020\/10\/Pamela-Arteaga-pic-A-min-768x1152.jpg 768w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2020\/10\/Pamela-Arteaga-pic-A-min-1024x1536.jpg 1024w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2020\/10\/Pamela-Arteaga-pic-A-min-1366x2048.jpg 1366w\" sizes=\"(max-width: 228px) 100vw, 228px\" \/><figcaption id=\"caption-attachment-53517\" class=\"wp-caption-text\">Global Marketing Manager Cadillac, General Motors<\/figcaption><\/figure>\n<p>Pamela Arteaga, Global Marketing Manager Cadillac at General Motors, tells Portada that Cadillac&#8217;s marketing in the Mexican market <strong>is pivoting towards digital marketing.<\/strong> The trend that was well on the way even before the COVID-19 pandemic, particularly when it comes to reach out to the luxury consumer with high propensity targeting tools which provide details of how likely people are to buy a Cadillac. &#8220;There has been an overall move to digital, retargeting, social, search and influencers, both in the U.S. and Mexico,&#8221;\u00a0 Arteaga tells Portada.\u00a0 Arteaga manages 9 international markets for Cadillac, including China, Canada, Middle East region, Mexico, Russia, Korea, Japan, Europe and Israel. (Watch out for our <strong>forthcoming interview with Pamela Arteaga<\/strong>).<\/p>\n<ul>\n<li>\n<h2>Mercado Libre<\/h2>\n<\/li>\n<\/ul>\n<p>Latin American E-commerce juggernaut Mercado Libre has rebranded its advertising unit\u00a0 from Mercado Libre Publicidad to <strong>Mercado Ads.<\/strong> Juan Lavista, director Marketing and Insights at Mercado Ads, says that the changed name is a result of the company listening to its partners. &#8220;We listened our clients in order to reinvent ourselves as an advertising vehicle by using a simple and intuitive brand name.&#8221;<\/p>\n<p><strong><img decoding=\"async\" class=\"alignleft wp-image-53171\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2020\/07\/LOGO-PORTADA-LATAM_Mesa-de-trabajo-1-scaled.jpg\" alt=\"Portada Live Latin America\" width=\"204\" height=\"128\" \/>JOIN US AT <a href=\"https:\/\/www.portada-online.com\/events\/portada-live-latin-america-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">PORTADA LIVE LATIN AMERICA, NOV. 19, 2020<\/a><\/strong><strong><em><br \/>\n<\/em><\/strong><\/p>\n<p class=\"notice six\">To find out about Portada&#8217;s new virtual knowledge-sharing and networking solutions at PortadaLive Latin America involving a myriad of brand decision makers, please contact Sales Director David Karp at <a href=\"mailto:David@www.www.portada-online.com\">David@www.www.portada-online.com.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h2>Grupo \u00c9xito<\/h2>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-53525 alignright\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2020\/10\/GrupoExito.png\" alt=\"Grupo Exito\" width=\"293\" height=\"172\" \/>Colombia e-retailer Grupo \u00c9xito announced the launch and immediate availability of <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fexitomedia.co%2F&amp;esheet=52298529&amp;newsitemid=20201001005391&amp;lan=en-US&amp;anchor=%26%23201%3Bxito+Media&amp;index=2&amp;md5=6c917721b0ae57be929a3adfc15fb0fe\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" shape=\"rect\">\u00c9xito Media<\/a> powered by dunhumby data data science, offering brands and advertisers a unique combination of multi-channel media, based on data and insights from the Grupo \u00c9xito ecosystem. The retail media platform<strong> will activate over 10 million \u00c9xito shoppers with relevant and personalized communications based on their buying behavior<\/strong> along the entire customer journey, from browsing to purchase. \u201cFor Grupo \u00c9xito, the power of data to engage with our clients and always put them first is clear. We are very excited to implement this new retail media platform for brands and their agencies, and thus help them achieve greater consistency between their business objectives and their marketing and media strategies and campaigns, in a \u2018Customer First&#8217; model,\u201d said<strong> Camilo Reina, vice president of marketing at Grupo \u00c9xito<\/strong>. Grupo \u00c9xito customers will benefit by receiving valuable offers and information on their favorite products or other products likely of interest, related to their purchasing habits, by visiting Grupo \u00c9xito sites, on their social networks, search engines, or in Grupo \u00c9xito stores.<\/p>\n<ul>\n<li><span style=\"color: #000000; font-family: soleil, Raleway, sans-serif; font-size: 26px; font-weight: bold; letter-spacing: -0.02em;\">Europa +<\/span><\/li>\n<\/ul>\n<p>Europa+ (Europa M\u00e1s) announced the launch of their\u00a0<b>new subscription streaming video service\u00a0<\/b>that will bring Latin American and <span class=\"xn-location\">Caribbean<\/span>\u00a0audiences the latest and most popular television programming from the UK,\u00a0<span class=\"xn-location\">Germany<\/span>,\u00a0<span class=\"xn-location\">France<\/span>,\u00a0<span class=\"xn-location\">Italy<\/span>, and other European countries. Europa+ is designed to attract the growing audience of European Nationals (Ex-pats), Latin Americans of European descent and the large community of those passionate about European culture who live and work in the region. The company selected\u00a0<b>Streann Media to provide the award-winning platform that securely delivers leading-edge OTT-TV streaming services rivalling Netflix and Disney+<\/b>.\u00a0 OTT services in Latin America are a crowded field with the recent launch of ESPN+ and others being planned, including HBO Max, for 2021.<\/p>\n<ul>\n<li>\n<h2>Khiron &#8211; Rappi<\/h2>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-53526 alignright\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2020\/10\/Rappi.png\" alt=\"Rappi\" width=\"342\" height=\"147\" srcset=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2020\/10\/Rappi.png 342w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2020\/10\/Rappi-300x129.png 300w\" sizes=\"(max-width: 342px) 100vw, 342px\" \/>Khiron Life Sciences Corp.,\u00a0a vertically integrated cannabis leader with core operations in <span class=\"xn-location\">Latin America<\/span>\u00a0and\u00a0<span class=\"xn-location\">Europe<\/span>, announced that it has entered into an <strong>exclusive distribution agreement with Rappi<\/strong>, the leading Latin American last-mile multi-vertical platform that is backed with a <span class=\"xn-money\">US $1 billion<\/span> investment from Softbank Group Corp., and Softbank Vision Fund. The Expansive agreement starts with a 6-month exclusive distribution between Rappi and Khiron to introduce and distribute the company&#8217;s<strong> CPG product portfolio across <span class=\"xn-location\">Latin America<\/span> through the Rappi platform.<\/strong> With the potential for future expansion, the partnership allows Khiron to introduce its <strong>CBD product lines in every country where Rappi<\/strong> has an established presence, leveraging a rapidly growing trend toward online sales and last-mile delivery. The agreement is expected to reduce overall product launch and, logistics costs, increasing availability and exposure to millions of consumers, and improving margins for both parties. Rappi is the largest home multi-Vertical app in\u00a0<span class=\"xn-location\">Latin America and <\/span>operates in\u00a0<strong><span class=\"xn-location\">Brazil<\/span>,\u00a0<span class=\"xn-location\">Colombia<\/span>,\u00a0<span class=\"xn-location\">Mexico<\/span>,\u00a0<span class=\"xn-location\">Argentina<\/span>,\u00a0<span class=\"xn-location\">Chile<\/span>,\u00a0<span class=\"xn-location\">Costa Rica<\/span>,\u00a0<span class=\"xn-location\">Uruguay<\/span>,\u00a0<span class=\"xn-location\">Ecuador<\/span>\u00a0and\u00a0<span class=\"xn-location\">Peru<\/span>,<\/strong> which together represent a population of over 600 million people. Rappi&#8217;s multi-vertical app provides<strong> digital banking and payment services, in addition to everything from food to pharmaceutical products, consumer packaged goods and courier services<\/strong>, with an average of more than 10 million active users monthly, according to research firm Apptopia.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cadillac, Grupo \u00c9xito, Nubank, Rappi-Khiron and more brands targeting the Latin American consumer right now.<\/p>\n","protected":false},"author":2,"featured_media":53413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174,5948],"tags":[22351,3487],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v22.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nubank, Cadillac, Mercado Libre, Grupo Exito, Rappi-Khiron...<\/title>\n<meta name=\"description\" content=\"Cadillac, Grupo \u00c9xito, Nubank, Rappi-Khiron and more brands targeting the Latin American consumer right now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.portada-online.com\/latest-news\/nubank-cadillac-mercado-libre-grupo-exito-rappi-khiron\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nubank, Cadillac, Mercado Libre, Grupo Exito, Rappi-Khiron...\" \/>\n<meta property=\"og:description\" content=\"Cadillac, Grupo \u00c9xito, Nubank, Rappi-Khiron and more brands targeting the Latin American consumer right now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.portada-online.com\/latest-news\/nubank-cadillac-mercado-libre-grupo-exito-rappi-khiron\/\" \/>\n<meta property=\"og:site_name\" content=\"Portada\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-05T15:59:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-06T10:19:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2020\/09\/SL_Latam.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editorial Staff @portada_online\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial Staff @portada_online\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.portada-online.com\/latest-news\/nubank-cadillac-mercado-libre-grupo-exito-rappi-khiron\/\",\"url\":\"https:\/\/www.portada-online.com\/latest-news\/nubank-cadillac-mercado-libre-grupo-exito-rappi-khiron\/\",\"name\":\"Nubank, Cadillac, Mercado Libre, Grupo Exito, Rappi-Khiron...\",\"isPartOf\":{\"@id\":\"https:\/\/www.portada-online.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.portada-online.com\/latest-news\/nubank-cadillac-mercado-libre-grupo-exito-rappi-khiron\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.portada-online.com\/latest-news\/nubank-cadillac-mercado-libre-grupo-exito-rappi-khiron\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2020\/09\/SL_Latam.jpg\",\"datePublished\":\"2020-10-05T15:59:23+00:00\",\"dateModified\":\"2020-10-06T10:19:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec\"},\"description\":\"Cadillac, Grupo \u00c9xito, Nubank, Rappi-Khiron and more brands targeting the Latin American consumer right now.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.portada-online.com\/latest-news\/nubank-cadillac-mercado-libre-grupo-exito-rappi-khiron\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.portada-online.com\/latest-news\/nubank-cadillac-mercado-libre-grupo-exito-rappi-khiron\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.portada-online.com\/latest-news\/nubank-cadillac-mercado-libre-grupo-exito-rappi-khiron\/#primaryimage\",\"url\":\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2020\/09\/SL_Latam.jpg\",\"contentUrl\":\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2020\/09\/SL_Latam.jpg\",\"width\":960,\"height\":540,\"caption\":\"Sales Leads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.portada-online.com\/latest-news\/nubank-cadillac-mercado-libre-grupo-exito-rappi-khiron\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.portada-online.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nubank, Cadillac, Mercado Libre, Grupo Exito, Rappi-Khiron&#8230;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.portada-online.com\/#website\",\"url\":\"https:\/\/www.portada-online.com\/\",\"name\":\"Portada\",\"description\":\"Marketing and Business News and Intelligence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.portada-online.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec\",\"name\":\"Editorial Staff @portada_online\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g\",\"caption\":\"Editorial Staff @portada_online\"},\"description\":\"Portada\u2019s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.\",\"url\":\"https:\/\/www.portada-online.com\/author\/portada\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Nubank, Cadillac, Mercado Libre, Grupo Exito, Rappi-Khiron...","description":"Cadillac, Grupo \u00c9xito, Nubank, Rappi-Khiron and more brands targeting the Latin American consumer right now.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.portada-online.com\/latest-news\/nubank-cadillac-mercado-libre-grupo-exito-rappi-khiron\/","og_locale":"en_US","og_type":"article","og_title":"Nubank, Cadillac, Mercado Libre, Grupo Exito, Rappi-Khiron...","og_description":"Cadillac, Grupo \u00c9xito, Nubank, Rappi-Khiron and more brands targeting the Latin American consumer right now.","og_url":"https:\/\/www.portada-online.com\/latest-news\/nubank-cadillac-mercado-libre-grupo-exito-rappi-khiron\/","og_site_name":"Portada","article_published_time":"2020-10-05T15:59:23+00:00","article_modified_time":"2020-10-06T10:19:48+00:00","og_image":[{"width":960,"height":540,"url":"https:\/\/www.portada-online.com\/wp-content\/uploads\/2020\/09\/SL_Latam.jpg","type":"image\/jpeg"}],"author":"Editorial Staff @portada_online","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Editorial Staff @portada_online","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.portada-online.com\/latest-news\/nubank-cadillac-mercado-libre-grupo-exito-rappi-khiron\/","url":"https:\/\/www.portada-online.com\/latest-news\/nubank-cadillac-mercado-libre-grupo-exito-rappi-khiron\/","name":"Nubank, Cadillac, Mercado Libre, Grupo Exito, Rappi-Khiron...","isPartOf":{"@id":"https:\/\/www.portada-online.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.portada-online.com\/latest-news\/nubank-cadillac-mercado-libre-grupo-exito-rappi-khiron\/#primaryimage"},"image":{"@id":"https:\/\/www.portada-online.com\/latest-news\/nubank-cadillac-mercado-libre-grupo-exito-rappi-khiron\/#primaryimage"},"thumbnailUrl":"https:\/\/www.portada-online.com\/wp-content\/uploads\/2020\/09\/SL_Latam.jpg","datePublished":"2020-10-05T15:59:23+00:00","dateModified":"2020-10-06T10:19:48+00:00","author":{"@id":"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec"},"description":"Cadillac, Grupo \u00c9xito, Nubank, Rappi-Khiron and more brands targeting the Latin American consumer right now.","breadcrumb":{"@id":"https:\/\/www.portada-online.com\/latest-news\/nubank-cadillac-mercado-libre-grupo-exito-rappi-khiron\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.portada-online.com\/latest-news\/nubank-cadillac-mercado-libre-grupo-exito-rappi-khiron\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.portada-online.com\/latest-news\/nubank-cadillac-mercado-libre-grupo-exito-rappi-khiron\/#primaryimage","url":"https:\/\/www.portada-online.com\/wp-content\/uploads\/2020\/09\/SL_Latam.jpg","contentUrl":"https:\/\/www.portada-online.com\/wp-content\/uploads\/2020\/09\/SL_Latam.jpg","width":960,"height":540,"caption":"Sales Leads"},{"@type":"BreadcrumbList","@id":"https:\/\/www.portada-online.com\/latest-news\/nubank-cadillac-mercado-libre-grupo-exito-rappi-khiron\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.portada-online.com\/"},{"@type":"ListItem","position":2,"name":"Nubank, Cadillac, Mercado Libre, Grupo Exito, Rappi-Khiron&#8230;"}]},{"@type":"WebSite","@id":"https:\/\/www.portada-online.com\/#website","url":"https:\/\/www.portada-online.com\/","name":"Portada","description":"Marketing and Business News and Intelligence","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.portada-online.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec","name":"Editorial Staff @portada_online","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.portada-online.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g","caption":"Editorial Staff @portada_online"},"description":"Portada\u2019s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.","url":"https:\/\/www.portada-online.com\/author\/portada\/"}]}},"_links":{"self":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/posts\/53512"}],"collection":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/comments?post=53512"}],"version-history":[{"count":0,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/posts\/53512\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/media\/53413"}],"wp:attachment":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/media?parent=53512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/categories?post=53512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/tags?post=53512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}