{"id":52720,"date":"2020-02-05T09:08:08","date_gmt":"2020-02-05T14:08:08","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=52720"},"modified":"2020-05-15T00:02:20","modified_gmt":"2020-05-15T04:02:20","slug":"sports-passion-points-art-culture-scotiabank","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/feature\/sports-passion-points-art-culture-scotiabank\/","title":{"rendered":"How Scotiabank Pursues Global Audiences According to Sponsorships VP Mike Tasevski"},"content":{"rendered":"

Scotiabank’s sponsorships in Canada and Latin America are focused on sports passion points like hockey and soccer, as well as arts & culture. How do we know this? We talked to Mike Tasevski, VP Global Sponsorships at Scotiabank, and a Portada Council System Member<\/a>.<\/em><\/h4>\n

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\"sports
Mike Tasevski<\/figcaption><\/figure>\n

Until a few months ago, Mike Tasevski held the position of VP, Market Development at Mastercard<\/strong>. We asked him in what way his current job at Scotiabank is different from the one he had at Mastercard. “At Scotiabank, I have a global role in which I oversee a very different portfolio that is heavily focused on sports passion points hockey and f\u00fatbol<\/em> with a very unique flavor of arts & culture<\/strong>. In comparison to my previous role, where there was a focus on multiple partners, my role at Scotiabank is to establish unique partnerships<\/strong> that will assist in delivering ROI on all channels for our bank objectives including personal banking, wealth and clients…<\/span><\/p>\n

[comillas] My role at Scotiabank is to establish unique partnerships that will assist in delivering ROI on all channels for our bank objectives.[\/comillas]<\/p>\n

Mike Tasevski, VP Global Sponsorships at Scotiabank,<\/em> will be one of the dozens of brand marketing innovators participating in Portada Miami on June 4, 2020. If you are interested in participating in Portada Miami and\/or in Portada’s networking and knowledge-sharing platform with brand marketers please contact us here.<\/a><\/em><\/h4>\n

 <\/p>\n

Canada’s Sports Passion Point: Hockey<\/b><\/h3>\n

Scotiabank has billed itself as “Canada’s most international bank<\/strong>” due to its acquisitions primarily in Latin America and the Caribbean, but also in Europe and parts of Asia. We asked Tasevski how Scotiabank’s marketing investment approach to sports passion points differs in all these regions<\/strong>. “The key focus in Canada is hockey due to the popularity of the sport in this nation,”<\/strong> he answered. “People widely consider us Canada\u2019s Hockey Bank due to all our partnerships. Maple Leafs Sports and Entertainment<\/strong> (MLSE) (20-year sponsorship agreement valued at C$800 million, many Canadian hockey teams, the NHL, Hockey Canada) In the South America market, we are investing\u00a0<\/strong>heavily\u00a0<\/strong>in soccer<\/strong> (A major partner of Concacaf, F\u00fatbol Club Barcelona (FCB), Costa Rica F\u00fatbol, etc.)”<\/span><\/p>\n

 <\/p>\n

The Way to Mexico’s Heart: F\u00fatbol\u00a0<\/b><\/h3>\n

\"\"In 2000, Scotiabank increased its stake in Mexican bank Grupo Financiero Inverlat to 55%. Scotiabank later<\/strong> acquired the Inverlat banking house in 2003<\/strong>, taking over all of its branches and establishing a strong presence in the country. The Mexican bank’s name subsequently changed to Grupo Financiero Scotiabank Inverlat.<\/p>\n

“Soccer\/F\u00fatbol will play an important role in the Latin American market. For example, there are over 25 million FCB fans in the Mexican market,” said Tasevsi. “Our association with FCB allows us to jointly communicate with the passionate f\u00fatbol<\/em> fan and to educate them on the Scotiabank brand<\/strong> and how we can assist with all their financial needs. F\u00fatbol is key in the Latin Market and we will continue to invest and support the growth of this sport passion point in this market.”<\/p>\n

[comillas] Our association with FCB allows us to jointly communicate with the passionate\u00a0f\u00fatbol\u00a0<\/em>fan and to educate them on the Scotiabank brand.[\/comillas]<\/p>\n

Future Plans to Tap into Sports Passion Points<\/h3>\n

Spanish soccer champions FC Barcelona have unveiled a new regional partnership with financial group Scotiabank<\/strong>, the first deal struck from the club\u2019s recently opened New York office.<\/p>\n

The multi-year agreement will see Scotiabank become the La Liga side\u2019s official partner in Latin America and the Caribbean<\/strong>, and it will work alongside the club to sponsor a number of soccer programs in the regions aimed at underprivileged youth.<\/p>\n

Scotiabank will also set up soccer festivals and will support local teams in attending training events in Barcelona<\/strong>. On top of this, customers will receive exclusive ticket deals and competitions.<\/p>\n

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[ctalatinb]<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Scotiabank’s sponsorships in Canada and Latin America are focused on sports passion points like hockey and soccer, as well as arts & culture. How do we know this? We talked to Mike Tasevski, VP Global Sponsorships at Scotiabank, and a Portada Council System Member.   Until a few months ago, Mike Tasevski held the position […]<\/p>\n","protected":false},"author":2,"featured_media":52721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151,19267],"tags":[22378,22416,16955,9978,14120,11946,11630,896],"yoast_head":"\nSports Passion Points & Culture: How Scotiabank Pursues Audiences<\/title>\n<meta name=\"description\" content=\"Scotiabank's sponsorships in Canada and Latin America are focused on sports passion points like hockey and soccer, as well as arts & culture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.portada-online.com\/feature\/sports-passion-points-art-culture-scotiabank\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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