resist the urge to respond to misinformation and an artificially elevated perceived threat.<\/p>\n
Litmus test for how advertisers and sponsors react towards the Coronavirus situation LINK
\nfirst measure one week out.<\/p>\n
Fox cancelling upfronts.<\/p>\n
Men’s Basketball Tournament, aka March Madness 2020. The Final Four will take place at Mercedes-Benz Stadium in Atlanta, Georgia.
\nMar 19, 2019 \u2013 Apr 8, 2019<\/p>\n
Events with no people but more at-home entertainment, streaming (less out of home)<\/p>\n
Clients have told agencies that they dont want to go to meetings of more than 50 executives.<\/p>\n
– MOvie industry: Not a time to die launch and marketing\/media (GroupM) has been postponed to the fall. Universal, also international rights.<\/p>\n
– More TV and binge watching
\nLift in Streaming<\/p>\n
Winners & Losers with the Coronavirus<\/p>\n
Other elements: E-Commerce Platforms
\ne.g. price gauging for short supply goods by third party providers (how does it impact WMT and Amazon etc as platforms). Similarly if the supply chain is broken and there are no products to be offered.<\/p>\n
Adaptability and readiness to change more important than ever.<\/p>\n","protected":false},"excerpt":{"rendered":"
resist the urge to respond to misinformation and an artificially elevated perceived threat. Litmus test for how advertisers and sponsors react towards the Coronavirus situation LINK first measure one week out. Fox cancelling upfronts. Men’s Basketball Tournament, aka March Madness 2020. The Final Four will take place at Mercedes-Benz Stadium in Atlanta, Georgia. Mar 19, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174],"tags":[],"yoast_head":"\n