{"id":49657,"date":"2019-04-01T06:45:04","date_gmt":"2019-04-01T10:45:04","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=49657"},"modified":"2019-03-31T20:27:58","modified_gmt":"2019-04-01T00:27:58","slug":"cnn-heineken-sothebys-oppenheimer-and-the-washington-post-to-analyze-how-data-analytics-drives-content-at-portadas-data-and-content-marketing-forum-2","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/content-marketing\/cnn-heineken-sothebys-oppenheimer-and-the-washington-post-to-analyze-how-data-analytics-drives-content-at-portadas-data-and-content-marketing-forum-2\/","title":{"rendered":"This Wednesday CNN, Heineken, Sotheby’s, Oppenheimer and the Washington Post to Analyze How Data Analytics Drives Content and Commerce"},"content":{"rendered":"

The Portada Data and Content Marketing Forum<\/a> this Wednesday April 3 in New York City is a great opportunity\u00a0 for brand, agency and media executives\u00a0 to learn directly from the experts how data and content are being leveraged for increasing ROI. A star-studded list of speakers, which includes CNN’s Robin Garfield<\/strong>, Heineken’s Belen Pamukoff,\u00a0<\/strong>Sotheby\u2019s International Realty’s John Passerini,\u00a0Leonor Palao, AVP, Brand and Advertising at Oppenheimer Funds\u00a0<\/strong> and the\u00a0Washington Post’s\u00a0Annie Granatstein<\/strong> will dive deep into how data analytics drive content strategies and ultimately content influences commerce.<\/p>\n

If you are looking for fresh insights into how data and content are driving\u00a0 advertising and e-commerce<\/strong>, get your tickets now\u00a0\u00a0<\/a>for the Portada Data and Content Marketing Forum<\/strong> which will take place in New York City at the Cachet Boutique Hotel on April 3.<\/p>\n

The event includes a special breakfast panel courtesy of CNN en Espa\u00f1ol as well as time set aside for valuable networking<\/strong>.<\/p>\n

Here’s what you can’t miss:<\/h3>\n

CREATING MEANINGFUL CONNECTIONS WITH AFFLUENT CONSUMERS<\/em><\/h3>\n

John Passerini, <\/strong>Global VP Interactive Marketing,\u00a0Sotheby’s International Realty<\/strong>
\nJohn Passerini is on a roll, and\u00a0Sotheby\u2019s International Realty is reaping the benefits of his \u201cdigital first\u201d approach
\nto the venerable firm\u2019s marketing, raising the bar in the industry and connecting with\u00a0 consumers in new
\nand highly personalized ways. How is he leveraging AR and video to create content that builds market loyalty even before a customer makes a purchase? How can a company’s own AR application be used to drive sales? What approaches and decisions are driving Sotheby’s digital success?<\/p>\n

 <\/p>\n

HOW DATA AND CONTENT CONTINUE TO FUEL THE EVOLVING WORLD OF ADVERTISING<\/em><\/h3>\n

Join a highly informative and insightful discussion of how data and content are joined to produce a higher return on investment for brand marketers. Hear valuable experiences from both sides of the marketing coin: media and brand strategists. as well as agency<\/p>\n

\"\"Moderator<\/strong>, Guillermo Arduino<\/strong>, CNN Anchor and Correspondent for Encuentro, CNN en Espa\u00f1ol<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Robin Garfield<\/strong>, SVP, Research & Scheduling, CNN<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

\"\"LaToya Christian<\/strong>, Managing Partner Marketing Strategy and Analytics, GroupM<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

\"\"Belem Pamukoff<\/strong>, Heineken Brand Director, Tecate & Tecate Light<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

<\/h3>\n

DRIVING CONTENT WITH DATA AND AI<\/em><\/h3>\n

AI is sweeping the marketing and customer communications landscape by storm. Leonor Palao<\/strong>, AVP, Brand and Advertising at Oppenheimer Funds <\/strong>and Annie Granatstein<\/strong>, Head of WP BrandStudio, The Washington Post will reveal how Oppenheimer Funds<\/strong> and the Washington Post<\/strong> partner to leverage data and ensure that native content is served within contextually relevant content served up by WAPO.. Hear how these brand and tech innovators answer questions about the role of AI, how brands who do not use first party data or a DMP can profit from a partnership with a publisher and more\u2026.<\/p>\n

Leonor Palao<\/strong>, AVP, Brand and Advertising at Oppenheimer Funds<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Annie Granatstein<\/strong>, Head of WP BrandStudio<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

CONTENT PREFERENCES OF SPANISH-SPEAKING CARIBBEAN CONSUMERS IN THE U.S.<\/em><\/h3>\n

\"\"What are the best-in-class content passion points being used to reach the more than 8 million Puerto Rican, Dominican and Cuban consumers on the US mainland? How are brands successfully marketing to this important part of the Hispanic population? Hear all the answers from Augusto Romano<\/strong>, CEO of
\nDIGO Hispanic Media who will be interviewed by Edwina Morales<\/strong>, Group Media Director Multicultural at Horizon Media<\/strong>.<\/p>\n

 <\/p>\n

CONTENIDO EN ESPA\u00d1OL<\/em><\/h3>\n

Juan Carlos Samper<\/strong>, CEO, We Are Content<\/strong><\/p>\n

\"\"Get ready to hear insights and leading-edge tips on Spanish-language content marketing in the United States from Juan Carlos Samper<\/strong>, the CEO of We Are Content<\/strong>.\u00a0We Are Content is a site where agencies and brands can connect with thousands of providers of content strategy marketing including video and animation, photography, audio, music, design, translation and copy.<\/p>\n

CASE STUDY: A CONTENT DISRUPTOR<\/em><\/h3>\n

INQMC<\/strong> is a rapidly growing e-commerce business leveraging content to build market share in the fintech sector. CEO Marcelo Rodriguez <\/strong>will explain how INQMC<\/strong>, a digital financial advisor and digital financial platform, is using content strategy and technology to connect under capitalized Hispanic businesses with small-business lenders. Rodriguez will pull the curtain back on the techniques and insights INQMC\u2019s is deploying to grow its brand and customers\u2019 loyalty. \u201cAs Hispanic entrepreneurs in the US, we saw thriving businesses unable to grow because of their lack of financial knowledge and access to capital.\u201d<\/p>\n

 <\/p>\n

Enjoy the sights and sophistication of the Big Apple and hone your data and content marketing skills at the same time. Click on the banner below now!<\/p>\n

[ctahfb]<\/p>\n","protected":false},"excerpt":{"rendered":"

The Portada Data and Content Marketing Forum\u00a0 next Wednesday April 3 in New York City is a great opportunity\u00a0 for brand, agency and media executives\u00a0 to learn directly from the experts how data and content are being leveraged for increasing ROI. A star-studded list of speakers, which includes CNN’s Robin Garfield, Heineken’s Belen Pamukoff,\u00a0Sotheby\u2019s International Realty’s John Passerini,\u00a0Leonor Palao, AVP, Brand and Advertising at Oppenheimer Funds\u00a0 and the\u00a0Washington Post’s\u00a0Annie Granatstein will dive deep into how data analytics drive content strategies and ultimately content influences commerce.<\/p>\n","protected":false},"author":2,"featured_media":49178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[145,79,12906],"tags":[168,1709,3933],"yoast_head":"\nThis Wednesday CNN, Heineken, Sotheby's, Oppenheimer and the Washington Post to Analyze How Data Analytics Drives Content and Commerce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.portada-online.com\/content-marketing\/cnn-heineken-sothebys-oppenheimer-and-the-washington-post-to-analyze-how-data-analytics-drives-content-at-portadas-data-and-content-marketing-forum-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Wednesday CNN, Heineken, Sotheby's, Oppenheimer and the Washington Post to Analyze How Data Analytics Drives Content and Commerce\" \/>\n<meta property=\"og:description\" content=\"The Portada Data and Content Marketing Forum\u00a0 next Wednesday April 3 in New York City is a great opportunity\u00a0 for brand, agency and media executives\u00a0 to learn directly from the experts how data and content are being leveraged for increasing ROI. A star-studded list of speakers, which includes CNN's Robin Garfield, Heineken's Belen Pamukoff,\u00a0Sotheby\u2019s International Realty's John Passerini,\u00a0Leonor Palao, AVP, Brand and Advertising at Oppenheimer Funds\u00a0 and the\u00a0Washington Post's\u00a0Annie Granatstein will dive deep into how data analytics drive content strategies and ultimately content influences commerce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.portada-online.com\/content-marketing\/cnn-heineken-sothebys-oppenheimer-and-the-washington-post-to-analyze-how-data-analytics-drives-content-at-portadas-data-and-content-marketing-forum-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Portada\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-01T10:45:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-01T00:27:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2019\/02\/feature-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editorial Staff @portada_online\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial Staff @portada_online\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.portada-online.com\/content-marketing\/cnn-heineken-sothebys-oppenheimer-and-the-washington-post-to-analyze-how-data-analytics-drives-content-at-portadas-data-and-content-marketing-forum-2\/\",\"url\":\"https:\/\/www.portada-online.com\/content-marketing\/cnn-heineken-sothebys-oppenheimer-and-the-washington-post-to-analyze-how-data-analytics-drives-content-at-portadas-data-and-content-marketing-forum-2\/\",\"name\":\"This Wednesday CNN, Heineken, Sotheby's, Oppenheimer and the Washington Post to Analyze How Data Analytics Drives Content and Commerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.portada-online.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.portada-online.com\/content-marketing\/cnn-heineken-sothebys-oppenheimer-and-the-washington-post-to-analyze-how-data-analytics-drives-content-at-portadas-data-and-content-marketing-forum-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.portada-online.com\/content-marketing\/cnn-heineken-sothebys-oppenheimer-and-the-washington-post-to-analyze-how-data-analytics-drives-content-at-portadas-data-and-content-marketing-forum-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2019\/02\/feature-image.jpg\",\"datePublished\":\"2019-04-01T10:45:04+00:00\",\"dateModified\":\"2019-04-01T00:27:58+00:00\",\"author\":{\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.portada-online.com\/content-marketing\/cnn-heineken-sothebys-oppenheimer-and-the-washington-post-to-analyze-how-data-analytics-drives-content-at-portadas-data-and-content-marketing-forum-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.portada-online.com\/content-marketing\/cnn-heineken-sothebys-oppenheimer-and-the-washington-post-to-analyze-how-data-analytics-drives-content-at-portadas-data-and-content-marketing-forum-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.portada-online.com\/content-marketing\/cnn-heineken-sothebys-oppenheimer-and-the-washington-post-to-analyze-how-data-analytics-drives-content-at-portadas-data-and-content-marketing-forum-2\/#primaryimage\",\"url\":\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2019\/02\/feature-image.jpg\",\"contentUrl\":\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2019\/02\/feature-image.jpg\",\"width\":1201,\"height\":629},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.portada-online.com\/content-marketing\/cnn-heineken-sothebys-oppenheimer-and-the-washington-post-to-analyze-how-data-analytics-drives-content-at-portadas-data-and-content-marketing-forum-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.portada-online.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"This Wednesday CNN, Heineken, Sotheby’s, Oppenheimer and the Washington Post to Analyze How Data Analytics Drives Content and Commerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.portada-online.com\/#website\",\"url\":\"https:\/\/www.portada-online.com\/\",\"name\":\"Portada\",\"description\":\"Marketing and Business News and Intelligence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.portada-online.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec\",\"name\":\"Editorial Staff @portada_online\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g\",\"caption\":\"Editorial Staff @portada_online\"},\"description\":\"Portada\u2019s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.\",\"url\":\"https:\/\/www.portada-online.com\/author\/portada\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"This Wednesday CNN, Heineken, Sotheby's, Oppenheimer and the Washington Post to Analyze How Data Analytics Drives Content and Commerce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.portada-online.com\/content-marketing\/cnn-heineken-sothebys-oppenheimer-and-the-washington-post-to-analyze-how-data-analytics-drives-content-at-portadas-data-and-content-marketing-forum-2\/","og_locale":"en_US","og_type":"article","og_title":"This Wednesday CNN, Heineken, Sotheby's, Oppenheimer and the Washington Post to Analyze How Data Analytics Drives Content and Commerce","og_description":"The Portada Data and Content Marketing Forum\u00a0 next Wednesday April 3 in New York City is a great opportunity\u00a0 for brand, agency and media executives\u00a0 to learn directly from the experts how data and content are being leveraged for increasing ROI. A star-studded list of speakers, which includes CNN's Robin Garfield, Heineken's Belen Pamukoff,\u00a0Sotheby\u2019s International Realty's John Passerini,\u00a0Leonor Palao, AVP, Brand and Advertising at Oppenheimer Funds\u00a0 and the\u00a0Washington Post's\u00a0Annie Granatstein will dive deep into how data analytics drive content strategies and ultimately content influences commerce.","og_url":"https:\/\/www.portada-online.com\/content-marketing\/cnn-heineken-sothebys-oppenheimer-and-the-washington-post-to-analyze-how-data-analytics-drives-content-at-portadas-data-and-content-marketing-forum-2\/","og_site_name":"Portada","article_published_time":"2019-04-01T10:45:04+00:00","article_modified_time":"2019-04-01T00:27:58+00:00","og_image":[{"width":1201,"height":629,"url":"https:\/\/www.portada-online.com\/wp-content\/uploads\/2019\/02\/feature-image.jpg","type":"image\/jpeg"}],"author":"Editorial Staff @portada_online","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Editorial Staff @portada_online","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.portada-online.com\/content-marketing\/cnn-heineken-sothebys-oppenheimer-and-the-washington-post-to-analyze-how-data-analytics-drives-content-at-portadas-data-and-content-marketing-forum-2\/","url":"https:\/\/www.portada-online.com\/content-marketing\/cnn-heineken-sothebys-oppenheimer-and-the-washington-post-to-analyze-how-data-analytics-drives-content-at-portadas-data-and-content-marketing-forum-2\/","name":"This Wednesday CNN, Heineken, Sotheby's, Oppenheimer and the Washington Post to Analyze How Data Analytics Drives Content and Commerce","isPartOf":{"@id":"https:\/\/www.portada-online.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.portada-online.com\/content-marketing\/cnn-heineken-sothebys-oppenheimer-and-the-washington-post-to-analyze-how-data-analytics-drives-content-at-portadas-data-and-content-marketing-forum-2\/#primaryimage"},"image":{"@id":"https:\/\/www.portada-online.com\/content-marketing\/cnn-heineken-sothebys-oppenheimer-and-the-washington-post-to-analyze-how-data-analytics-drives-content-at-portadas-data-and-content-marketing-forum-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.portada-online.com\/wp-content\/uploads\/2019\/02\/feature-image.jpg","datePublished":"2019-04-01T10:45:04+00:00","dateModified":"2019-04-01T00:27:58+00:00","author":{"@id":"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec"},"breadcrumb":{"@id":"https:\/\/www.portada-online.com\/content-marketing\/cnn-heineken-sothebys-oppenheimer-and-the-washington-post-to-analyze-how-data-analytics-drives-content-at-portadas-data-and-content-marketing-forum-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.portada-online.com\/content-marketing\/cnn-heineken-sothebys-oppenheimer-and-the-washington-post-to-analyze-how-data-analytics-drives-content-at-portadas-data-and-content-marketing-forum-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.portada-online.com\/content-marketing\/cnn-heineken-sothebys-oppenheimer-and-the-washington-post-to-analyze-how-data-analytics-drives-content-at-portadas-data-and-content-marketing-forum-2\/#primaryimage","url":"https:\/\/www.portada-online.com\/wp-content\/uploads\/2019\/02\/feature-image.jpg","contentUrl":"https:\/\/www.portada-online.com\/wp-content\/uploads\/2019\/02\/feature-image.jpg","width":1201,"height":629},{"@type":"BreadcrumbList","@id":"https:\/\/www.portada-online.com\/content-marketing\/cnn-heineken-sothebys-oppenheimer-and-the-washington-post-to-analyze-how-data-analytics-drives-content-at-portadas-data-and-content-marketing-forum-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.portada-online.com\/"},{"@type":"ListItem","position":2,"name":"This Wednesday CNN, Heineken, Sotheby’s, Oppenheimer and the Washington Post to Analyze How Data Analytics Drives Content and Commerce"}]},{"@type":"WebSite","@id":"https:\/\/www.portada-online.com\/#website","url":"https:\/\/www.portada-online.com\/","name":"Portada","description":"Marketing and Business News and Intelligence","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.portada-online.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec","name":"Editorial Staff @portada_online","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.portada-online.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g","caption":"Editorial Staff @portada_online"},"description":"Portada\u2019s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.","url":"https:\/\/www.portada-online.com\/author\/portada\/"}]}},"_links":{"self":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/posts\/49657"}],"collection":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/comments?post=49657"}],"version-history":[{"count":0,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/posts\/49657\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/media\/49178"}],"wp:attachment":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/media?parent=49657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/categories?post=49657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/tags?post=49657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}