{"id":49261,"date":"2019-03-01T16:11:31","date_gmt":"2019-03-01T21:11:31","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=49261"},"modified":"2019-03-01T16:11:31","modified_gmt":"2019-03-01T21:11:31","slug":"sports-activation-in-a-multicultural-marketplace-ways-to-do-it-right","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/sports-marketing\/sports-activation-in-a-multicultural-marketplace-ways-to-do-it-right\/","title":{"rendered":"Sports Activation in a Multicultural Marketplace: Ways to Do it Right"},"content":{"rendered":"
What: <\/strong>Global engagement is more critical than ever for teams, brands, and leagues. Sports business has never been more global, and fans and brands more engaged, than they are today. Whether it is Liga MX (@LIGABancomerMX<\/b><\/a>)\u00a0<\/span>expanding its footprint more into the United States, MLB (@MLB<\/b><\/a>)\u00a0<\/span>to Japan or the NBA (@NBA<\/b><\/a>)\u00a0<\/span>to India, the largest properties in the world are spreading their reach and touching fans in ways like never before<\/strong>. Fandom is still celebrated locally, but the reach and level of fandom are beyond borders.<\/p>\n With that reach can there can be some slippery slopes. A misplayed National Anthem here<\/a>, a misunderstood custom there, and clubs looking to cultivate a wider audience, especially in their home venues, can easily undo the goodwill, and the brand activations, that they were trying to grow.<\/p>\n With that eye to global engagement, we looked at eight ways to best engage, be it team, brand or league<\/strong>.<\/p>\n
\nWhy it matters:<\/strong>\u00a0Here are eight ways for entities to cultivate a wider, more diverse audience.<\/p>\n