HOW DATA AND CONTENT CONTINUE TO FUEL THE EVOLVING WORLD OF ADVERTISING<\/em><\/h3>\nJoin a highly informative and insightful discussion of how data and content are joined to produce a higher return on investment for brand marketers. Hear valuable experiences from both sides of the marketing coin: media and brand strategists. as well as agency<\/p>\n
Moderator<\/strong>, Guillermo Arduino<\/strong>, CNN Anchor and Correspondent for Encuentro, CNN en Espa\u00f1ol<\/strong><\/p>\n <\/p>\n
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Robin Garfield<\/strong>, SVP, Research & Scheduling, CNN<\/strong><\/p>\n <\/p>\n
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LaToya Christian<\/strong>, Managing Partner Marketing Strategy and Analytics, GroupM<\/strong><\/p>\n <\/p>\n
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Belem Pamukoff<\/strong>, Heineken Brand Director, Tecate & Tecate Light<\/strong><\/p>\n <\/p>\n
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<\/h3>\nDRIVING CONTENT WITH DATA AND AI<\/em><\/h3>\nAI is sweeping the marketing and customer communications landscape by storm. Leonor Palao<\/strong>, AVP, Brand and Advertising at Oppenheimer Funds <\/strong>and Annie Granatstein<\/strong>, Head of WP BrandStudio, The Washington Post will reveal how Oppenheimer Funds<\/strong> and the Washington Post<\/strong> partner to leverage data and ensure that native content is served within contextually relevant content served up by WAPO.. Hear how these brand and tech innovators answer questions about the role of AI, how brands who do not use first party data or a DMP can profit from a partnership with a publisher and more\u2026.<\/p>\n Leonor Palao<\/strong>, AVP, Brand and Advertising at Oppenheimer Funds<\/strong><\/p>\n <\/p>\n
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Annie Granatstein<\/strong>, Head of WP BrandStudio<\/strong><\/p>\n <\/p>\n
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CONTENT PREFERENCES OF SPANISH-SPEAKING CARIBBEAN CONSUMERS IN THE U.S.<\/em><\/h3>\n What are the best-in-class content passion points being used to reach the more than 8 million Puerto Rican, Dominican and Cuban consumers on the US mainland? How are brands successfully marketing to this important part of the Hispanic population? Hear all the answers from Augusto Romano<\/strong>, CEO of \nDIGO Hispanic Media who will be interviewed by Edwina Morales<\/strong>, Group Media Director Multicultural at Horizon Media<\/strong>.<\/p>\n <\/p>\n
CONTENIDO EN ESPA\u00d1OL<\/em><\/h3>\nJuan Carlos Samper<\/strong>, CEO, We Are Content<\/strong><\/p>\n Get ready to hear insights and leading-edge tips onSpanish-language content marketing in the United States from Juan Carlos Samper<\/strong>, the CEO of We Are Content<\/strong>.\u00a0We Are Content is a site where agencies and brands can connect with thousands of providers of content strategy marketing including video and animation, photograpy, audio, music, design, translation and copy.<\/p>\nCASE STUDY: A CONTENT DISRUPTOR<\/em><\/h3>\n INQMC<\/strong> is a rapidly growing e-commerce business leveraging content to build market share in the fintech sector. CEO Marcelo Rodriguez <\/strong>will explain how INQMC<\/strong>, a digital financial advisor and digital financial platform, is using content strategy and technology to connect under capitalized Hispanic businesses with small-business lenders. Rodriguez will pull the curtain back on the techniques and insights INQMC\u2019s is deploying to grow its brand and customers\u2019 loyalty. \u201cAs Hispanic entrepreneurs in the US, we saw thriving businesses unable to grow because of their lack of financial knowledge and access to capital.\u201d<\/p>\n <\/p>\n
Enjoy the sights and sophistication of the Big Apple and hone your data and content marketing skills at the same time. Click on the banner below now!<\/p>\n
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The Portada Data and Content Marketing Forum\u00a0 next Wednesday April 3 in New York City is a great opportunity\u00a0 for brand, agency and media executives\u00a0 to learn directly from the experts how data and content are being leveraged for increasing ROI. A star-studded list of speakers, which includes CNN’s Robin Garfield, Heineken’s Belen Pamukoff,\u00a0Sotheby\u2019s International Realty’s John Passerini,\u00a0Leonor Palao, AVP, Brand and Advertising at Oppenheimer Funds\u00a0 and the\u00a0Washington Post’s\u00a0Annie Granatstein will dive deep into how data analytics drive content strategies and ultimately content influences commerce.<\/p>\n","protected":false},"author":2,"featured_media":49178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[145,79,12906],"tags":[168,1709,3933],"yoast_head":"\n
CNN, Heineken, Sotheby's, Oppenheimer and the Washington Post to analyze how data analytics drives content at Portada's Data and Content Marketing Forum<\/title>\n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n