{"id":49095,"date":"2019-02-13T07:16:38","date_gmt":"2019-02-13T12:16:38","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=49095"},"modified":"2019-02-25T15:39:05","modified_gmt":"2019-02-25T20:39:05","slug":"martech-roundup-spotify-expands-podcasting-offerings-with-anchor-gimlet-media-purchases","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/digital-media\/martech-roundup-spotify-expands-podcasting-offerings-with-anchor-gimlet-media-purchases\/","title":{"rendered":"MarTech Roundup: Spotify Expands Podcasting Offerings With Anchor, Gimlet Media Purchases"},"content":{"rendered":"<p class=\"notice three\">A bi-weekly summary of the most exciting recent news in <strong>marketing technology<\/strong> and <strong>trends. <\/strong>If you\u2019re trying to keep up, consider this your one-stop shop.<\/p>\n<ul>\n<li><strong>Spotify is going gangbusters on podcasting.<\/strong> The streaming platform developed by Swedish company Spotify AB has announced<strong> plans to purchase the narrative podcasting company <a href=\"https:\/\/www.gimletmedia.com\">Gimlet Media<\/a> for US $230 million as well as Anchor, a platform for creating and distributing podcasts.<\/strong> Spotify\u2019s expansion is fueled by a purchasing budget up to US $500 million year, according to reporting by <a href=\"https:\/\/finance.yahoo.com\/news\/spotify-buys-podcast-startups-gimlet-114701338.html\">Yahoo Finance.<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>The South American dairy company <a href=\"https:\/\/www.conaprole.com.uy\">Conaprole<\/a> has announced it\u2019s the first business in Uruguay to launch a marketing campaign on Snapchat.<\/strong> A campaign to promote Yoprole yogurt product Banatilla on Snapchat targeted youths between the ages of 13 and 20. <strong>Snapchat offers the dairy products company the opportunity to build brand recognition among younger consumers<\/strong>, according to Alejandra Miranda, director of the Snapchat initiative.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Advertising technology giant <a href=\"https:\/\/www.taptica.com\"><strong>Taptica<\/strong><\/a> has announced its intention <strong>to create a new, more powerful and independent video advertising company with the acquisition of RhythmOne. <\/strong>The<strong> programmatic video capabilities of RhythmOne, <\/strong>plus its expertise in connected-TV devices<strong> will be combined with Taptica\u2019s subsidiary company Tremor Video DSP which specializes in TV retargeting.<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>San Francisco-based mobile and marketing analytics leader <a href=\"https:\/\/www.appsflyer.com\/we-are-appsflyer\/\"><strong>AppsFlyer<\/strong><\/a> <strong>predicts that investment in mobile apps will grow 65% worldwide by 2020.<\/strong> Their growth forecast foresees a 34% annual increase in spending on mobile apps each year.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>A survey of 501 marketing and branding decision-makers by <a href=\"https:\/\/stateofbranding.bynder.com\/2019\/\">Bynder<\/a> reveals marketers struggle most with deciding which technologies to invest in.<\/strong> Marketers also reported relying more on social media while they said they struggle with the threat of algorithm changes to online brand engagement.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Who\u2019s more likely to click on your paid internet ads? <\/strong>A lot depends on your ad viewers\u2019 ages and the search engine they use, according to an analysis by <a href=\"https:\/\/clutch.co\/seo-firms\/resources\/approach-search-marketing-ppc-advertising-seo-services\">Clutch<\/a>. <strong>Baby boomers (38%) were found to be the most prone to click on branded paid search ads<\/strong>, while <strong>Google users (36%) were more likely to click on paid search ads related to their searches<\/strong>. <strong>Viewers of ads on YouTube and Amazon (33%) were more likely to click if the ad featured a familiar brand<\/strong>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Marketers are in love with influencer marketing, <\/strong>according to <a href=\"https:\/\/news.socialpubli.com\/2019-influencer-marketing-report-a-marketers-perspective\/\">survey results<\/a> performed by <a href=\"https:\/\/socialpubli.com\">SocialPubli.com<\/a> and published in the 2019 Influencer Marketing Report.<strong> More than 90 percent of marketers surveyed said they were using influencers to promote their brands, <\/strong>and 60 percent said they expect to increase spending on influencers this year.<\/li>\n<\/ul>\n<p>[ctalatinb]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you\u2019re trying to keep up, consider this your one-stop shop.<\/p>\n","protected":false},"author":2,"featured_media":47348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174,4,9650,491,12906],"tags":[4378,8769,9793,12232,14088,14089,11401,14090,14087,2617,13758,5302],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MarTech Roundup: Spotify Expands Podcasting Offerings With Anchor, Gimlet Media Purchases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.portada-online.com\/digital-media\/martech-roundup-spotify-expands-podcasting-offerings-with-anchor-gimlet-media-purchases\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MarTech Roundup: Spotify Expands Podcasting Offerings With Anchor, Gimlet Media Purchases\" \/>\n<meta property=\"og:description\" content=\"A bi-weekly summary of the most exciting recent news in marketing technology and trends. 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