{"id":47915,"date":"2018-11-12T03:12:49","date_gmt":"2018-11-12T08:12:49","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=47915"},"modified":"2018-12-02T23:53:06","modified_gmt":"2018-12-03T04:53:06","slug":"consumer-insights-roundup-fmcg-up-2-6-from-previous-year-98-of-us-internet-users-agree-shipping-impacts-brand-loyalty","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/new-research-stats\/consumer-insights-roundup-fmcg-up-2-6-from-previous-year-98-of-us-internet-users-agree-shipping-impacts-brand-loyalty\/","title":{"rendered":"Consumer Insights Roundup: FMCG Up 2.6% From Previous Year, 98% of US Internet Users Agree: Shipping Impacts Brand Loyalty&#8230;"},"content":{"rendered":"<p class=\"notice three\"><strong>What<\/strong>: A\u00a0summary of the most relevant consumer insight research in the US, US Hispanic,\u00a0and Latin American markets.<br \/>\n<strong>Why it matters:<\/strong>\u00a0If you&#8217;re trying to keep up with the latest happenings, this is your one-stop shop.<\/p>\n<ul>\n<li>Recent <strong>Nielsen<\/strong> <a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/news\/2018\/omnichannel-fast-facts-on-the-in-store-and-e-commerce-landscapes.html\">data<\/a>\u00a0shows that sales in the fast-moving consumer goods (FMCG) market are up. Specifically, on and offline FMCG sales totaled more than US $1.01 trillion in the year ended Aug. 25, 2018, which is 2.6% more than a year ago. It is worth noting that e-commerce accounted for 5% of total omnichannel sales, but drove 40% of its growth.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>According to <strong>Simmons<\/strong>&#8216;s 2018 <em>State of the Hispanic-American Consumer<\/em>\u00a0<a href=\"https:\/\/hispanicad.com\/sites\/default\/files\/simmons_2018_state_of_the_hispanic_american_consumer.pdf\">report,<\/a>\u00a0although the Hispanic population is growing among all age groups, it\u2019s the younger generations where we can see the greatest growth. In fact, while 13% of Americans age 35 and older are Hispanic today (up slightly from 12% in 2013), nearly one-quarter of Americans ages 6 to 34 are Hispanic or of Latin origin (up from 23% in 2013).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>As shown in a new\u00a0<a href=\"https:\/\/retail.emarketer.com\/article\/online-shoppers-want-more-control-over-deliveries\/5be45ff7b979f10808c0e17f?ECID=SOC1001\">survey<\/a> by\u00a0<strong>Convey<\/strong>, a delivery experience management provider, 98.1% of US internet users agreed that shipping impacts brand loyalty and 83.5% said they wouldn&#8217;t buy from a retailer again after a negative delivery experience. Most still choose cost (61.8%) over all other factors, but 9.7% said next- or same-day delivery is the most important factor when choosing shipping, a 59% increase over 2017.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>PwC<\/strong>\u2019s\u00a0<i>2018 Holiday Outlook<\/i>\u00a0<a href=\"https:\/\/www.pwc.com\/us\/en\/industries\/retail-and-consumer-products\/2018-holiday-outlook.html\">report<\/a>, a national survey of 2,071 consumers, has found that economic growth in the 2018\u00a0holidays is poised to be the strongest since 2005.\u00a0Consumers said they will spend an average of US $1,250 each this holiday on gifts, travel, and entertainment, an increase of 5% over last year.\u00a0More than 70% of respondents\u00a0said they plan to shop on Thanksgiving compared to a scant 40% in 2016.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>As shown in social listening data gathered by <strong>Circus Marketing<\/strong>, Mexican consumers have changed their fall-holiday priorities during the last 5 years. In 2014, Halloween generated 51% more conversations on social media than Dia de Muertos, but this has occurred in reverse in 2018 with D\u00eda de Muertos generating 9.5% more posts than Halloween, which shows an average annual growth of 17%.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>According to\u00a0<a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/news\/2018\/when-it-comes-to-searching-for-fmcg-growth-product-attributes-show-the-way.html?utm_source=sfmc&amp;utm_medium=email&amp;utm_campaign=newswire&amp;utm_content=11-7-2018\">research<\/a> by <strong>Nielsen<\/strong>, 49% of U.S. consumers adhere to a particular diet or health-related eating program. Also, 44% say food allergies, intolerances or sensitivities affect the way they shop. These metrics complement findings from Nielsen\u2019s<a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/news\/2018\/its-clear-transparency-is-driving-fmcg-growth.html\">\u00a0<\/a><a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/news\/2018\/its-clear-transparency-is-driving-fmcg-growth.html\">2017 sustainability survey<\/a>, which found that 67% of consumers want to know everything that goes into the food they buy. Additionally, 46% of Americans say that claims on food products have a direct influence on their purchase decisions.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[ctalatinb]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\u00a0summary of the most relevant consumer insight research in the US, US Hispanic,\u00a0and Latin American markets.<\/p>\n","protected":false},"author":2,"featured_media":47916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175,7,12906],"tags":[12346,9037,13201,13702,2210,6640,13703],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consumer Insights Roundup: FMCG Up 2.6% From Previous Year, 98% of US Internet Users Agree: Shipping Impacts Brand Loyalty...<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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