{"id":46968,"date":"2018-09-28T15:09:25","date_gmt":"2018-09-28T19:09:25","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=46968"},"modified":"2018-09-28T19:00:29","modified_gmt":"2018-09-28T23:00:29","slug":"consumer-insights-roundup-38-of-latinos-believe-the-american-dream-is-dead-43-millennials-make-purchases-after-tv-ads","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/new-research-stats\/consumer-insights-roundup-38-of-latinos-believe-the-american-dream-is-dead-43-millennials-make-purchases-after-tv-ads\/","title":{"rendered":"Consumer Insights Roundup: 38% of Latinos Believe the American Dream Is Dead, 43% Millennials Make Purchases After TV Ads&#8230;"},"content":{"rendered":"<p class=\"notice three\"><strong>What<\/strong>: A\u00a0summary of the most relevant consumer insight research in the US, US Hispanic,\u00a0and Latin American markets.<br \/>\n<strong>Why it matters:<\/strong>\u00a0If you&#8217;re trying to keep up with the latest happenings, this is your one-stop shop.<\/p>\n<ul>\n<li>According to the latest State of the American Family <a href=\"https:\/\/www.massmutual.com\/cm\/family-study\">Study<\/a> by <strong>Massachusetts Mutual Life Insurance Company<\/strong> (MassMutual),\u00a0one-third (38 percent) of Latinos believe the American Dream is disappearing. 81% of Latinos surveyed said their financial priority is having a fund for emergencies.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>New <a href=\"https:\/\/today.yougov.com\/topics\/media\/articles-reports\/2018\/09\/20\/americans-music-tv-spanish-hispanic\">data<\/a> from <strong>YouGov Omnibus<\/strong> shows 36% of millennials believe there should be more Latinos in pop culture vs. 27% of the total population.\u00a042% of Millennials and 53% of Hispanics say there should be more Hispanic actors on popular American TV shows.\u00a0Furthermore, about half (49%) of Americans listen to music in languages other than English. When asked which other languages besides English are spoken or sang in the music they listen to, 52% chose Spanish.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Nielsen<\/strong> data shows Latinx consumers spend 32 hours a week listening to music, outpacing non-Hispanic Whites and the total U.S. population.\u00a0Moreover, it\u2019s important to note that music is far more than a listening experience for Latinx consumers. In fact 70% of Hispanics say they follow performers on social media sites, well above non-Hispanic Whites.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>According to a new <a href=\"https:\/\/www.globalwebindex.com\/hubfs\/Downloads\/Image-Conscious-Consumers-infographic.pdf?t=1537892549182\">study<\/a> on Image-Conscious Consumers by <strong>GlobalWebIndex<\/strong>, consumers who care about their appearance are more interested in health and fitness categories (43% of audience).\u00a0 Also, image-conscious Gen Zers\u00a0show a strong interest in gaming, photography and gadgets. This type of audience is also more interested in travel (40%) than the average internet user (37%).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>In an April 2018 survey of 1,001 US internet users, millennials told <strong>VAB<\/strong> that what they see on TV \u201calways&#8221; or &#8220;frequently\u201d inspires them to make a purchase. Some 43% of millennial internet users in the US said their decision was influenced by product placement or an advertisement that ran during a show.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>According to <strong>Nielsen&#8217;s<\/strong>\u00a0<a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/reports\/2018\/video-360-2018-report.html\">Video 360 report<\/a>, 51% of people in the U.S. ages 13+ reported buying a physical video in the past year and 42% purchased digital videos. Ages 25-34 are the most likely to pay for both physical and digital videos.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[ctalatinb_es]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\u00a0summary of the most relevant consumer insight research in the US, US Hispanic,\u00a0and Latin American markets.<\/p>\n","protected":false},"author":2,"featured_media":47073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174,7,12906,38],"tags":[13201,672,13515,2210,13514,13485],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consumer Insights Roundup: 38% of Latinos Believe the American Dream Is Dead, 43% Millennials Make Purchases After TV Ads...<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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