{"id":46644,"date":"2018-08-22T13:36:07","date_gmt":"2018-08-22T17:36:07","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=46644"},"modified":"2018-09-03T07:14:27","modified_gmt":"2018-09-03T11:14:27","slug":"women-in-marketing-and-media-if-you-dont-see-her-you-cant-be-her","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/more-from-portada\/women-in-marketing-and-media-if-you-dont-see-her-you-cant-be-her\/","title":{"rendered":"Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her"},"content":{"rendered":"
What:<\/strong> Five U.S. Hispanic female marketing leaders talked to Portada about the nuances and obstacles on the way to the top of the ladder and the differences between men and women\u2019s paths to success. Interviewees: JCPenney’s Ana Luc\u00eda Soto, Starcom’s Darcy Bowe, Canvas Worldwide’s Cynthia Dickson, GroupM’s Mebrulin Francisco, Grupo Salinas Telecom’s Fabiola Silva. Ann Richards once said: \u201dIf you give us the chance, we can perform. After all, Ginger Rogers did everything that Fred Astaire did. She just did it backwards and in high heels.\u201d Ana Luc\u00eda Soto, Media Manager at JCPenney<\/strong>, mentions this quote by the second woman ever to serve as governor of Texas<\/strong> while talking about women\u2019s struggle for equality in this and in any industry. Advocating for female inclusion<\/strong>, much has been said about female leaders and, paradoxically, about the traits that make them \u201cdifferent from men\u201d, or \u201cunique\u201d. But it\u2019s not that women are born with a sixth sense<\/strong>, or the gift of clear communication, or female superpowers of strength and flexibility; plain and simple, we were born in a society in which being a woman is just harder by default<\/strong>.<\/p>\n Nowadays, women are able to run on the same tracks as men when choosing their career paths, but they still have to do it on crutches<\/strong>. But rather than being overpowered by their limitations, it seems that hardship forges creativity<\/strong>, and women have been sailing on the hardest of ships since the beginning of civilization. Obstacle after obstacle, female leaders have been fine-tuning their problem-solving abilities and cultivating a sense of tenacity and perseverance. It may be a myth that women are born with more empathy and sensitivity than men, but it\u2019s an undeniable truth that someone who\u2019s had many problems must also have many solutions<\/strong>.\u00a0<\/strong><\/p>\n
\nWhy it matters:<\/strong>\u00a0Although women are increasingly more visible in the industry, there\u2019s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.<\/p>\nWhat doesn\u2019t kill you, makes you the mother of creativity<\/strong><\/h2>\n
A gap so wide it requires a leap of faith<\/strong><\/h2>\n