{"id":46373,"date":"2018-07-31T17:52:48","date_gmt":"2018-07-31T21:52:48","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=46373"},"modified":"2018-08-03T01:01:25","modified_gmt":"2018-08-03T05:01:25","slug":"deloitte-back-to-school-is-the-second-biggest-shopping-season-touches-1-in-4-us-households","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/new-research-stats\/deloitte-back-to-school-is-the-second-biggest-shopping-season-touches-1-in-4-us-households\/","title":{"rendered":"Deloitte: Back to School is the Second Biggest Shopping Season, Touches 1 in 4 US Households"},"content":{"rendered":"

What:<\/strong> According to a survey conducted by Deloitte, 50% of all school-related spend in 2018 will be made during the back-to-school season, which will involve 29 million households and about 54 million children.
\nWhy it matters:<\/strong>\u00a0Deloitte has found that around 20% of the B2S\u00a0budget is still for grabs. The survey provides important consumer insights that allow marketers to understand the best ways to approach this year’s shoppers.<\/p>\n

As July draws to a close, more and more households prepare to send children back to school<\/strong> in the fall. According to a survey published recently by Deloitte<\/strong>, this is the second biggest shopping season of the year<\/strong>, which is why marketers need to be ready and not underestimate the challenge. In order to gather data on all the consumer behaviors<\/strong> surrounding the B2S season, Deloitte conducted an online survey between May 31 and June 6, 2018. The survey polled a sample of 1,200 parents of school-aged children. All respondents had at least one child attending school in grades K \u2013 12 this fall<\/strong>. These were the key findings.<\/p>\n

Even though in-store shopping prevails, online spending is increasing<\/h2>\n

Back-to-school spending this year is expected to reach about US $510 per household<\/strong>, as opposed to US $501 last year. Households plan to spend about US $292 in stores, more than double the amount they plan to spend online. The use of laptops, mobile, and social is plateauing, but it is expected to increase as more shoppers decide to buy electronics online<\/strong>.<\/p>\n

\"\"<\/p>\n

Customers have clear preferences and behaviors<\/h2>\n

According to the survey, mass merchants are the top location for intended spend<\/strong>, and price-based retailers keep a high-ranking position after pushing down traditional department and specialty clothing stores. However, parents don’t expect to spend much at price-based stores. Income is also an important factor when families decide where to shop: while higher-income shoppers are more likely to visit specialty stores<\/strong>, lower-income consumers expect to visit price-based retailers<\/strong>. Millennials, on the other hand, are less expected to visit department stores and more likely to shop at off-price retailers.<\/p>\n

\"\"<\/p>\n

Timing matters<\/h2>\n

B2S is a long season, and the amount spent is directly related to when families shop. According to the survey results, 62%<\/strong> of parents planned to begin their shopping before August and 68% plan to complete it within a 1-month period of time<\/strong>. However, the longer someone extends their B2S shopping, the more they will likely spend.<\/p>\n

\"\"<\/p>\n

[ctalatinb]<\/p>\n","protected":false},"excerpt":{"rendered":"

According to a survey conducted by Deloitte, 50% of all school-related spend in 2018 will be made during the back-to-school season, which will involve 29 million households and about 54 million children.<\/p>\n","protected":false},"author":2,"featured_media":46379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175,7,12906],"tags":[13153,10141,13154],"yoast_head":"\nDeloitte: Back to School is the Second Biggest Shopping Season, Touches 1 in 4 US Households<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.portada-online.com\/new-research-stats\/deloitte-back-to-school-is-the-second-biggest-shopping-season-touches-1-in-4-us-households\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deloitte: Back to School is the Second Biggest Shopping Season, Touches 1 in 4 US Households\" \/>\n<meta property=\"og:description\" content=\"According to a survey conducted by Deloitte, 50% of all school-related spend in 2018 will be made during the back-to-school season, which will involve 29 million households and about 54 million children.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.portada-online.com\/new-research-stats\/deloitte-back-to-school-is-the-second-biggest-shopping-season-touches-1-in-4-us-households\/\" \/>\n<meta property=\"og:site_name\" content=\"Portada\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-31T21:52:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-03T05:01:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2018\/07\/CouncilSystemwhitecenter-92.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editorial Staff @portada_online\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial Staff @portada_online\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.portada-online.com\/new-research-stats\/deloitte-back-to-school-is-the-second-biggest-shopping-season-touches-1-in-4-us-households\/\",\"url\":\"https:\/\/www.portada-online.com\/new-research-stats\/deloitte-back-to-school-is-the-second-biggest-shopping-season-touches-1-in-4-us-households\/\",\"name\":\"Deloitte: Back to School is the Second Biggest Shopping Season, Touches 1 in 4 US Households\",\"isPartOf\":{\"@id\":\"https:\/\/www.portada-online.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.portada-online.com\/new-research-stats\/deloitte-back-to-school-is-the-second-biggest-shopping-season-touches-1-in-4-us-households\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.portada-online.com\/new-research-stats\/deloitte-back-to-school-is-the-second-biggest-shopping-season-touches-1-in-4-us-households\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2018\/07\/CouncilSystemwhitecenter-92.jpg\",\"datePublished\":\"2018-07-31T21:52:48+00:00\",\"dateModified\":\"2018-08-03T05:01:25+00:00\",\"author\":{\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.portada-online.com\/new-research-stats\/deloitte-back-to-school-is-the-second-biggest-shopping-season-touches-1-in-4-us-households\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.portada-online.com\/new-research-stats\/deloitte-back-to-school-is-the-second-biggest-shopping-season-touches-1-in-4-us-households\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.portada-online.com\/new-research-stats\/deloitte-back-to-school-is-the-second-biggest-shopping-season-touches-1-in-4-us-households\/#primaryimage\",\"url\":\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2018\/07\/CouncilSystemwhitecenter-92.jpg\",\"contentUrl\":\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2018\/07\/CouncilSystemwhitecenter-92.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.portada-online.com\/new-research-stats\/deloitte-back-to-school-is-the-second-biggest-shopping-season-touches-1-in-4-us-households\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.portada-online.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Deloitte: Back to School is the Second Biggest Shopping Season, Touches 1 in 4 US Households\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.portada-online.com\/#website\",\"url\":\"https:\/\/www.portada-online.com\/\",\"name\":\"Portada\",\"description\":\"Marketing and Business News and Intelligence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.portada-online.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec\",\"name\":\"Editorial Staff @portada_online\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g\",\"caption\":\"Editorial Staff @portada_online\"},\"description\":\"Portada\u2019s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.\",\"url\":\"https:\/\/www.portada-online.com\/author\/portada\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Deloitte: Back to School is the Second Biggest Shopping Season, Touches 1 in 4 US Households","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.portada-online.com\/new-research-stats\/deloitte-back-to-school-is-the-second-biggest-shopping-season-touches-1-in-4-us-households\/","og_locale":"en_US","og_type":"article","og_title":"Deloitte: Back to School is the Second Biggest Shopping Season, Touches 1 in 4 US Households","og_description":"According to a survey conducted by Deloitte, 50% of all school-related spend in 2018 will be made during the back-to-school season, which will involve 29 million households and about 54 million children.","og_url":"https:\/\/www.portada-online.com\/new-research-stats\/deloitte-back-to-school-is-the-second-biggest-shopping-season-touches-1-in-4-us-households\/","og_site_name":"Portada","article_published_time":"2018-07-31T21:52:48+00:00","article_modified_time":"2018-08-03T05:01:25+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.portada-online.com\/wp-content\/uploads\/2018\/07\/CouncilSystemwhitecenter-92.jpg","type":"image\/jpeg"}],"author":"Editorial Staff @portada_online","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Editorial Staff @portada_online","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.portada-online.com\/new-research-stats\/deloitte-back-to-school-is-the-second-biggest-shopping-season-touches-1-in-4-us-households\/","url":"https:\/\/www.portada-online.com\/new-research-stats\/deloitte-back-to-school-is-the-second-biggest-shopping-season-touches-1-in-4-us-households\/","name":"Deloitte: Back to School is the Second Biggest Shopping Season, Touches 1 in 4 US Households","isPartOf":{"@id":"https:\/\/www.portada-online.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.portada-online.com\/new-research-stats\/deloitte-back-to-school-is-the-second-biggest-shopping-season-touches-1-in-4-us-households\/#primaryimage"},"image":{"@id":"https:\/\/www.portada-online.com\/new-research-stats\/deloitte-back-to-school-is-the-second-biggest-shopping-season-touches-1-in-4-us-households\/#primaryimage"},"thumbnailUrl":"https:\/\/www.portada-online.com\/wp-content\/uploads\/2018\/07\/CouncilSystemwhitecenter-92.jpg","datePublished":"2018-07-31T21:52:48+00:00","dateModified":"2018-08-03T05:01:25+00:00","author":{"@id":"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec"},"breadcrumb":{"@id":"https:\/\/www.portada-online.com\/new-research-stats\/deloitte-back-to-school-is-the-second-biggest-shopping-season-touches-1-in-4-us-households\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.portada-online.com\/new-research-stats\/deloitte-back-to-school-is-the-second-biggest-shopping-season-touches-1-in-4-us-households\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.portada-online.com\/new-research-stats\/deloitte-back-to-school-is-the-second-biggest-shopping-season-touches-1-in-4-us-households\/#primaryimage","url":"https:\/\/www.portada-online.com\/wp-content\/uploads\/2018\/07\/CouncilSystemwhitecenter-92.jpg","contentUrl":"https:\/\/www.portada-online.com\/wp-content\/uploads\/2018\/07\/CouncilSystemwhitecenter-92.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/www.portada-online.com\/new-research-stats\/deloitte-back-to-school-is-the-second-biggest-shopping-season-touches-1-in-4-us-households\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.portada-online.com\/"},{"@type":"ListItem","position":2,"name":"Deloitte: Back to School is the Second Biggest Shopping Season, Touches 1 in 4 US Households"}]},{"@type":"WebSite","@id":"https:\/\/www.portada-online.com\/#website","url":"https:\/\/www.portada-online.com\/","name":"Portada","description":"Marketing and Business News and Intelligence","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.portada-online.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec","name":"Editorial Staff @portada_online","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.portada-online.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g","caption":"Editorial Staff @portada_online"},"description":"Portada\u2019s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.","url":"https:\/\/www.portada-online.com\/author\/portada\/"}]}},"_links":{"self":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/posts\/46373"}],"collection":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/comments?post=46373"}],"version-history":[{"count":0,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/posts\/46373\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/media\/46379"}],"wp:attachment":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/media?parent=46373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/categories?post=46373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/tags?post=46373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}