{"id":45667,"date":"2018-06-22T14:33:15","date_gmt":"2018-06-22T18:33:15","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=45667"},"modified":"2021-01-18T03:02:32","modified_gmt":"2021-01-18T08:02:32","slug":"iri-digs-deep-into-purchasing-habits-of-u-s-hispanic-shoppers","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/hispanic-media\/iri-digs-deep-into-purchasing-habits-of-u-s-hispanic-shoppers\/","title":{"rendered":"IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products"},"content":{"rendered":"

What:<\/strong> IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers.
\nWhy it matters:<\/strong> The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.<\/p>\n

The Hispanic community is the fastest growing ethnic group in the U.S.<\/strong> In the 1960s the Hispanic population constituted 3.5 % of the total population<\/strong>. By 2015 Hispanics accounted for 17.6% of the nation\u2019s population and were the second-largest racial or ethnic group behind whites.\u00a0<\/span>By 2065 the Hispanic population is estimated to represent one quarter of the total US population.<\/strong><\/p>\n

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Hispanic buying power reached US $1.4 trillion in 2016, which makes them the most dynamic and fastest growing segment of the U.S. consumer economy.\u00a0<\/span>The top 3 US states where Hispanic buying power is concentrated the most are New Mexico, California, and Texas with 33%, 22%, and 20%, respectively.<\/strong> \u00a0<\/span><\/p>\n

\"\"<\/p>\n

Breaking down Hispanics\u2019 CPG spending by language spoken, we find that bilingual Hispanics account for 42% of the total Hispanic population followed by Spanish-speaking Hispanics with 31% and English speaking Hispanics with 27%.\u00a0<\/strong>Spanish-speaking Hispanics are more likely to be avid adopters of new products such as beauty, home care, healthcare and pet care products, while\u00a0<\/span>Bilingual-speaking Hispanics show more interest in food and beverage products.<\/span><\/p>\n

\"\"<\/p>\n

Understanding what Hispanics look for in new products is critical. For the Hispanic population healthy eating is important but moderation is key. The categories Hispanics spent more on <\/strong>are general food (<\/strong>US $25 billion), refrigerated US $13.3 billion) and general merchandise (<\/strong>US $11.8 billion). However, they only spent <\/strong>US $3.3 billion on tobacco.\u00a0<\/strong><\/span><\/p>\n

36% of the Hispanic consumers eat healthy 50% of the time and eat whatever they want the other half of the time, while the other 36% eat healthy 80% of the time and indulge the other 20% of the time. <\/span>Regarding considerations in healthy eating, most English-speaking Hispanics avoid processed foods and try the right mix of different kinds of foods; as for the Spanish-speaking group, they prefer organic foods and include higher-calorie treats in moderation in their diets and the majority of bilingual-speaking Hispanics go for natural foods.<\/span><\/p>\n

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English speaking Hispanics seek easy-to-understand ingredients while Spanish-speaking Hispanics look for vitamins and minerals when choosing a product. <\/span>The top considerations in food and beverage products for Spanish-speaking Hispanics are: contains vitamins\/minerals, is fat-free and is dairy-free. <\/span>Natural ingredients are a major consideration for Hispanics when considering new non-food products. The top three categories are: beauty\/personal care, health and home care. <\/span>40% of pacesetter brands that hit the mark with Hispanics tout \u201c More Natural,\u201d \u201cOrganic,\u201d \u201cHerbal,\u201d or \u201cHolistic\u201d Attributes.<\/span><\/p>\n

Spanish- speaking Hispanics look for new health products that offer longer-lasting relief and that offer new health benefits. English-speaking Hispanics prefer new products that provide faster relief,\u00a0and bilingual-speaking Hispanics focus on health products that treat multiple symptoms and that appeal to many people in their household.<\/span><\/p>\n

\"\"<\/span><\/p>\n

New beauty products that offer longer-lasting results are more appealing to Spanish-speaking Hispanics while English-speaking Hispanics go for products that offer better results, have ingredients that address their specific beauty goals and that offer anti-aging benefits.<\/span><\/p>\n

In order to identify high-potential markets, it is necessary to understand where shoppers live and shop and what are their attitudes and behaviors that motivate purchase activity. These were the top-selling new products among Hispanics:<\/span><\/p>\n

\"\"<\/p>\n

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 <\/p>\n

\"\"<\/a><\/p>\n

\n
\n","protected":false},"excerpt":{"rendered":"

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.<\/p>\n","protected":false},"author":2,"featured_media":45683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175,117,42,118],"tags":[12839,12270,1638,2094],"yoast_head":"\nIRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.portada-online.com\/hispanic-media\/iri-digs-deep-into-purchasing-habits-of-u-s-hispanic-shoppers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products\" \/>\n<meta property=\"og:description\" content=\"IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. 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