FCA<\/strong><\/li>\n<\/ul>\n Fiat Chrysler Automobiles (FCA)<\/strong> CEO Sergio Marchionne\u00a0revealed the FCA group’s product plans for the coming years, which included a strong focus on its ‘global brands’ like Alfa Romeo, Jeep, Maserati and Ram. Marchionne\u00a0confirmed those brands will continue, though will be limited in terms of their budget.Chrysler will “continue to be relevant in the United States”, though will become a “people carrier brand” .Meanwhile, Fiat will focus primarily on the Latin American market<\/strong>, due to that region’s high uptake of cheaper and less sophisticated vehicles, though it will occupy a “more exclusive area” of the European market, namely city cars and electrified vehicles.<\/p>\n <\/p>\n
\nAerom\u00e9xico<\/b><\/li>\n<\/ul>\n When Donald Trump was running for president, as a strategy to get more votes, he threatened to build a wall on the US-Mexico border if elected. He won, and became president of the United States of America and announced through his social media, that the construction of the first sections of the border wall had already begun.\u00a0Aerom\u00e9xico<\/strong>, a proudly Mexican airline, showed its disapproval with a direct and very clear message: it does not matter how high the wall is, how long it takes to build it or the money spent on it; we can always fly over it.<\/strong> The message is reflected in OGILVY Mexico latest campaign for Aerom\u00e9xico called Sobrevuelos.\u00a0<\/em>IPG\u00b4s UM is Aeromexico\u00b4s media agency of record.<\/p>\n <\/p>\n
NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES<\/strong> \nWe have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers: \n–New Leads:<\/strong> Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team. \nDownload the Database:<\/strong> Download the full Database in Excel Format. \nSearch Database:<\/strong> You can search through a user-friendly interactive Interface: Search Fields include: Name, Company\/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.<\/p>\n <\/p>\n
[ctamexicob]<\/p>\n","protected":false},"excerpt":{"rendered":"
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and\/or targeting Latin American consumers right now.<\/p>\n","protected":false},"author":1939,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5896,5948],"tags":[536,12741,9186,5976,1689],"yoast_head":"\n
SALES LEADS LATAM: Visa, IHG, FCA...<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n