{"id":45207,"date":"2018-05-21T11:34:49","date_gmt":"2018-05-21T15:34:49","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=45207"},"modified":"2020-12-31T12:31:13","modified_gmt":"2020-12-31T17:31:13","slug":"hispanic-soccer-programs-grow-with-relevents-acquisition-of-brc","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/sports-marketing\/hispanic-soccer-programs-grow-with-relevents-acquisition-of-brc\/","title":{"rendered":"Hispanic Soccer Programs Grow With RELEVENT’s Acquisition of BRC"},"content":{"rendered":"

What: <\/strong>Multi-national media, sports and entertainment group RELEVENT has acquired BRC Group, a leading marketer and producer of Hispanic soccer programs in the U.S<\/a>
\nWhy it matters:<\/strong> The agreement expands RELEVENT\u2019s reach into the Hispanic grassroots market and should be a boon for youth soccer programs\u00a0 as well as experiential marketing initiatives<\/a> across the country.<\/p>\n

Mergers and acquisitions are usually more suited to the boardroom than the soccer pitch. But in the case of today’s announcement by multinational sports and entertainment group RELEVENT<\/a>\u00a0that it has acquired Hispanic soccer marketer and producer BRC Group (@brcgrp<\/b><\/a>)<\/span>, the real winners are U.S. Hispanic soccer fans, and, importantly, youth soccer players from underprivileged backgrounds across the country.<\/p>\n

The move boosts the prospects and profile of Alianza de Futbol (@Alianza__U<\/b><\/a>)<\/span>, the country’s largest and most prestigious amateur Hispanic soccer program, JUGOtv (@JUGO_tv<\/b><\/a>)<\/span>, a multi-platform digital sports network for U.S. Hispanic soccer fans, and Alianza U, the Foundation arm of BRC which has provided more than two dozen Latino soccer players access to financial aid or scholarships to play college soccer. These BRC properties all fall under the RELEVENT umbrella, which further strengthens the firm’s connection with the Hispanic grassroots market.<\/p>\n

\u201cWe are excited to join forces with BRC and the experienced leadership of Richard Copeland<\/strong>, Brad Rothenberg <\/strong>and Joaquin Escoto<\/strong>, who hold extensive relationships in U.S. and Mexican soccer,\u201d said Daniel Sillman<\/strong>, CEO of RELEVENT in a statement. \u201cAs the Latino population accounts for half of the national population growth in the past two decades, we are proud to make this investment in the development of the sport within this passionate community.\u201d<\/p>\n

[comillas]With the acquisition, RELEVENT has further solidified its status as a major player in the soccer world with recent announcements of the International Champions Cup and first Women’s International Champions Cup.[\/comillas]<\/p>\n

BRC has done great work with these programs. With more than 30,000 players and more than 250,000 fans attending Alianza events every year and JUGOtv reaching more than 60 million on social media every month, RELEVENT’s platform for the Hispanic community has never been on more solid ground.<\/p>\n

\u201cEverything we do at BRC is about providing access and opportunity for the US-Latino soccer player,\u201d said Brad Rothenberg<\/strong>, Partner, BRC. \u201cRELEVENT provides a bridge for our community to connect to world-class soccer programming from the ICC to new initiatives we intend to create together making this a first-ever partnership in the USA.”<\/p>\n

\"\"With the acquisition, RELEVENT has further solidified its status as a major player in the soccer world with recent announcements of the International Champions Cup<\/a> (@IntChampionsCup<\/b><\/a>)\u00a0<\/span>and first Women’s International Champions Cup, beginning next month.<\/p>\n

\u201cWe\u2019ve made it our mission to promote and grow soccer globally, and the acquisition of BRC is a pivotal move for RELEVENT, setting into motion our plans for investing in multicultural communities across the United States.\u201d added Sillman.<\/p>\n

[ctalatinb]<\/p>\n

Cover Image: NES-Mag.com<\/pre>\n","protected":false},"excerpt":{"rendered":"
Multi-national media, sports and entertainment group RELEVENT has acquired BRC Group, a leading marketer and producer of Hispanic soccer programs in the U.S. The agreement expands RELEVENT\u2019s reach into the Hispanic grassroots market and should be a boon for youth soccer programs across the country.<\/p>\n","protected":false},"author":2,"featured_media":45234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[8787,1889,8784,14120,12634,840,12635],"yoast_head":"\nSoccer Programs: Relevent Group buys into BRC<\/title>\n<meta name=\"description\" content=\"Multi-national media, sports and entertainment group RELEVENT has acquired BRC Group, a leading marketer and producer of Hispanic soccer programs in the U.S\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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