{"id":43518,"date":"2018-02-21T12:57:33","date_gmt":"2018-02-21T17:57:33","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=43518"},"modified":"2018-02-25T23:53:01","modified_gmt":"2018-02-26T04:53:01","slug":"fc-bayern-munich-has-built-an-american-soccer-brand-is-expansion-to-south-and-latin-america-next","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/sports-marketing\/fc-bayern-munich-has-built-an-american-soccer-brand-is-expansion-to-south-and-latin-america-next\/","title":{"rendered":"FC Bayern Munich Has Built An American Soccer Brand; Is Expansion To South And Latin America Next?"},"content":{"rendered":"
What: <\/strong>FC Bayern is looking to the U.S. and potentially Latin America for growing its brand. When European soccer clubs look across the Atlantic they see one of the two most engaged and fastest growing business markets for soccer expanding every day<\/strong>. The United States, as well as China, continues to be an expansion areas not for professional play (it is hard to see the Bundesliga (@Bundesliga_EN<\/a>) or Serie A (@SerieA_TIM<\/a>) putting up franchises in Chicago or New York or Beijing right now) but for media, marketing, and perhaps most importantly, for cultivation of fans and a vibrant future talent pool.<\/p>\n
\nWhy it matters:<\/strong> The interest FCB has cultivated in the U.S. is one that has Latino legs, and is certainly something to watch as the Americas head towards World Cup and a renewed and expanded interest in all things soccer.<\/p>\n