{"id":41792,"date":"2017-10-02T09:48:11","date_gmt":"2017-10-02T13:48:11","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=41792"},"modified":"2017-10-02T09:48:11","modified_gmt":"2017-10-02T13:48:11","slug":"sales-leads-centurylink-southwest-airlines-mexico-tourism-board","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/sales-leads\/sales-leads-centurylink-southwest-airlines-mexico-tourism-board\/","title":{"rendered":"SALES LEADS: CenturyLink, Southwest Airlines, Mexico Tourism Board…"},"content":{"rendered":"
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and\/or targeting Multicultural\u00a0consumers right now.<\/p>\n
To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier\u00a0silvina@www.www.portada-online.com<\/a>.<\/strong><\/p>\n For prior Sales Leads editions, click here.<\/a><\/em><\/p>\n CenturyLink, a global communications and IT services company, has engaged cross-cultural agency Pinta<\/strong> to tap the burgeoning Hispanic market. The scope of work includes advertising, digital content creation, media buying, social media management, public relations and activating the agency\u2019s proprietary in-store platform, Bodega Media\u00ae.<\/p>\n <\/p>\n Southwest Airlines<\/strong> has appointed Media agency Spark Foundry<\/strong>, part of Publicis Media, as its\u2019 new paid media agency following a review that included various agencies. Dallas-based Camelot Strategic Marketing & Media was the incumbent for about 30 years.The Company spent more than US$230 million on advertising last year according to its annual report. The agency will handle media planning and buying, data and analytics, measurement and performance and content marketing.<\/p>\n <\/p>\n <\/p>\n <\/p>\n NEW PORTADA RESEARCH REPORT:<\/strong>\u00a0“Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing\u00a0executives targeting multicultural consumers – the majority of consumers in many major U.S. markets\u00a0– \u00a0as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives.<\/strong>\u00a0Each program\u2019s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios.\u00a0<\/strong>Buy the report here\u00a0<\/a>\u00a0<\/strong>Upgrade to\u00a0“Research Plus Membership”<\/strong><\/a>\u00a0for only\u00a0US$ 999 and access this report and 9 more!<\/a><\/strong><\/p>\n The Mexico Tourism Board unveiled a new global campaign, \u201cA World of Its Own,\u201d in\u00a0New York City. The campaign represents the next chapter in\u00a0Mexico\u2019s\u00a0global tourism positioning and promotion and focuses on the vibrant experiences that keep visitors coming back to\u00a0Mexico\u00a0and its hundreds of destinations, time and again. The \u201cA World of Its Own\u201d positioning highlights the sheer scale and diversity of\u00a0Mexico\u2019s\u00a0tourism offering and comes at a time when\u00a0Mexico\u00a0has climbed from the 15th<\/sup>\u00a0(2012) to the 8th<\/sup>\u00a0most visited country in the world (source: UNWTO), outpacing the global industry average in growth, by several times.The multi-faceted global marketing campaign will begin to roll out immediately, with its first phases focused on the visitmexico.com website, digital and social media programs, and public relations efforts. Advertising, promotions and events in partnership with the tourism industry, and\u00a0Mexico\u2019s\u00a0many destinations, will begin rolling out across global markets in October.\u00a0 A new digital platform will launch in December, allowing for interaction with\u00a0the \u201cWorld Of its Own\u201d video, with 360-degree views of\u00a0Mexico\u00a0experiences and a\u00a0Mexico\u00a0bucket-list building tool for consumers.<\/p>\n Tequila CAZADORES\u00ae<\/strong><\/a>, a 100% blue agave premium tequila, debuted a new limited-edition blanco bottle, reimagined by legendary tattoo artist Mister Cartoon in honor of D\u00eda de los Muertos. The hand-rendered bottle design features Mister Cartoon\u2019s signature fine point style, nodding symbolically to the D\u00eda de los Muertos traditions Mister Cartoon values most. Available nationwide, the\u00a0Mister Cartoon X Tequila CAZADORES<\/em>\u00a0D\u00eda de los Muertos bottle will hit shelves in mid-September, ahead of the November holiday.\u00a0 Mister Cartoon has also created a set of skull bandanas \u2013 inspired by illustrations from the limited-edition bottle \u2013 that will be available through\u00a0MisterCartoon.com\/shop<\/a>\u00a0with 100% of proceeds from sales going towards disaster relief in\u00a0Mexico.<\/p>\n NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES<\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":" A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and\/or targeting Multicultural\u00a0consumers right now.<\/p>\n","protected":false},"author":1939,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[145,14,5781],"tags":[11249,1061,11251,3850,11250,10805,11252],"yoast_head":"\n\n
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\nWe have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
\nNew Leads:<\/strong> Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
\nDownload the Database:<\/strong> Download the full Database in Excel Format.
\nSearch Database:<\/strong> You can search through a user-friendly interactive Interface: Search Fields include: Name, Company\/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.<\/p>\n