{"id":40240,"date":"2017-07-27T11:06:50","date_gmt":"2017-07-27T15:06:50","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=40240"},"modified":"2017-07-31T09:57:32","modified_gmt":"2017-07-31T13:57:32","slug":"total-market-wtf-spark-foundry-comcast-and-brown-forman-to-discuss-at-portada17","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/more-features\/total-market-wtf-spark-foundry-comcast-and-brown-forman-to-discuss-at-portada17\/","title":{"rendered":"Total Market WTF? Spark Foundry, Comcast and Brown Forman to Discuss at #Portada17"},"content":{"rendered":"

TOTAL MARKET – WTF? \u00a0<\/b>Will be an\u00a0Interactive Whiteboard Session with Agency and Brand Stars at our upcoming Portada17\u00a0Conference in NYC’s Yotel on Sept. 13 and 14.\u00a0Stephen Paez,\u00a0<\/strong>VP, Director Multicultural at Mediavest | Spark,\u00a0Jose Velez Silva,<\/strong> \u200eVP \u00a0Multicultural Marketing Communications at Comcast , Jose \u201cPepe\u201d Gil<\/strong>, Multicultural Marketing Manager Hispanic Consumer, B-F Brands, Brown Forman will be participating. The session is designed to provide a high quality setting for attendees and panelists to listen, reflect and gather insights on the main trend facing the multicultural marketing industry.<\/p>\n

Portada is readying a program with\u00a0uniquely curated content, best-in class networking opportunities and even comedy sketches!<\/strong> Plus a wonderful space and rooftop, ideal for two days out of the office!<\/b><\/p>\n

REGISTER \u00a0<\/strong>for<\/strong> only US $549!<\/strong><\/a> (Early Bird ends Friday August 4!<\/i>)<\/p>\n

\"\"<\/p>\n

TOTAL MARKET – WTF <\/b>will be a\u00a0highly interactive session where the above brand marketing and agency executives<\/strong> will answer attendees questions on the opportunities and challenges presented by the Total Market approach, (from a marketing, strategy and media perspective) and discuss the viability or not of alternative approaches.<\/em> Attendees will be prompted to ask questions on an interactive whiteboard.<\/p>\n

Confirmed Participants at #Portada17 Include:<\/h2>\n

Mike Tasevsky<\/strong>, SVP U.S. Sponsorship, MasterCard
\nJorge Inda Meza,<\/strong> Marketing Director Region West, \u00a0Anheuser Busch
\nMichael Neuman<\/strong>, EVP, Managing Partner, Scout Sports and Entertainment
\nJill Leccia<\/strong>, Marketing Director, Gatorade
\nDaniel Keats<\/strong> Director Sports and Sponsorships, Consumer Marketing Allstate Insurance
\nSherwin Su,<\/strong> Director Social Activation, Essence
\nDan Donnelly,\u00a0<\/strong>EVP, Managing Director at Publicis Media Sports Publicis Media Sports
\nGonzalo del Fa,<\/strong> president GrouM Multicultural GroupM
\nDavid Chitel,<\/strong> CEO\/Founder NGL Media
\nMaria Albrecht,<\/strong> Hispanic Marketing Manager Rent A Center
\nCynthia Hudson,<\/strong> VP, General Manager CNN en Espa\u00f1ol
\nPedro Rodriguez,<\/strong> Director, Co-Lead Multicultural Social Strategy Social: Horizon Media
\nBrian Quarles,<\/strong> SVP of Creative rEvolution
\nRachel Strauss Muniz,<\/strong> Comedian Room 28
\nStephen Paez<\/strong>, VP, Director Multicultural Mediavest | Spark
\nJose Velez Silva<\/strong>, \u200eVP Multicultural Marketing Communications at Comcast
\nJose \u201cPepe\u201d Gil,<\/strong> Multicultural Marketing Manager Hispanic Consumer, B-F Brands Brown Forman
\nPeter P. Snitzer<\/strong> Jr. CEO Conffianz
\nJose Manuel Montenegro<\/strong> SVP, Group Partner, Multicultural Planning UMJ3
\nNelson Pinero<\/strong> Senior Digital Director, Senior Partner GroupM-MEC
\nEduardo Perez<\/strong> Partner PM3\u00a0\u00a0\u00a0 Hundreds of additional executives will register in the next 7 weeks!<\/em><\/p>\n

[ctahcb]<\/p>\n","protected":false},"excerpt":{"rendered":"

TOTAL MARKET – WTF: Will be an\u00a0Interactive Whiteboard Session with Agency and Brand Stars at our upcoming Portada17 Conference in NYC’s Yotel on Sept. 13 and 14.\u00a0Stephen Paez,\u00a0VP, Director Multicultural at Mediavest | Spark,\u00a0Jose Velez Silva, \u200eVP \u00a0Multicultural Marketing Communications at Comcast , Jose \u201cPepe\u201d Gil, Multicultural Marketing Manager Hispanic Consumer, B-F Brands, Brown Forman will be participating and more prominent speakers will be added soon.<\/p>\n","protected":false},"author":2,"featured_media":40272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[145,10870],"tags":[2167,1099,10939,10938,10937,4443,4444],"yoast_head":"\nTotal Market WTF? 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