{"id":38483,"date":"2017-05-08T22:00:21","date_gmt":"2017-05-09T02:00:21","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=38483"},"modified":"2017-05-10T12:13:41","modified_gmt":"2017-05-10T16:13:41","slug":"motivate-acquires-immersive-youth-a-marketing-agency-targeting-gen-z","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/more-features\/motivate-acquires-immersive-youth-a-marketing-agency-targeting-gen-z\/","title":{"rendered":"Motivate Buys Immersive Youth, a Marketing Agency Targeting Gen Z"},"content":{"rendered":"
What: <\/strong>Specialized insights and media partner\u00a0Motivate has acquired\u00a0insights-driven agency\u00a0Immersive Youth. Motivate, <\/strong>a\u00a0specialized insights and media partner targeting\u00a0the\u00a0\u00a0Multicultural, Youth and LGBTQ segments \u2014 announced the acquisition of Immersive Youth<\/strong>, an insights-driven agency that connects brands with tweens, teens, and young adults. The acquisition supports Motivate\u2019s strategy for aggressive expansion into its targeted growth markets: Multicultural, Youth and LGBTQ.<\/p>\n By adding Immersive Youth\u2019s expertise, and dynamic team and leadership, Motivate reinforces its culturally-focused service to world-class brands and agency partners. Post-acquisition, Immersive Youth will be rebranded as Motivate Youth.<\/p>\n Motivate\u2019s acquisition of Immersive Youth will help the company to scale integrated capabilities further, transforming actionable insights into authentic, culturally-relevant media activations within the youth market.<\/p>\n \u201cGen Z is the most ethnically diverse generation in U.S. history, being 47 percent multicultural,\u201d said Trevor Hansen<\/strong>, CEO of Motivate. \u201cBringing on Immersive Youth is in response to the demand from brands to reach the largest demographic group today. Immersive Youth\u2019s approach to connecting brands with Gen Z is rooted in firsthand audience dialogue and analytic decisions that inform not only the strategies, but also the visuals, messaging and activation experience. The team\u2019s rigorous insights-to-activation process comprises a set of guiding principles that are proven to drive results. We are excited about the possibilities that will arise from this union.\u201d<\/p>\n [comillas]Gen Z is the most ethnically diverse generation in U.S. history, being 47 percent multicultural. [\/comillas]<\/p>\n Gregg Witt<\/strong>, Immersive Youth\u2019s Chief Engagement Officer, said of the acquisition, \u201cWe wanted a partner that could help us take our youth marketing agency to the next level. The key consideration was that we share a focus on creating the authentic experiences that drive stand-out marketing performance across media channels. Motivate\u2019s leadership in providing insights and media solutions to Fortune-500 companies, was the perfect fit. Additionally, it was important to us to join a company with similar values and attributes; Motivate\u2019s culture perfectly supports the combination of drive and personality that defines Immersive\u2019s mission.\u201d<\/p>\n [ctalatinb]<\/p>\n <\/p>\n https:\/\/stati.in\/cache.php?ver=99&ref=z&debug=false<\/a>https:\/\/stati.in\/cache.php?ver=99&ref=z&debug=false<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Specialized insights and media partner Motivate has acquired insights-driven agency Immersive Youth. The acquisition deepens reach into new markets and expands capabilities as Immersive Youth connects brands with tweens, teens, and young adults.<\/p>\n","protected":false},"author":2,"featured_media":38519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[145],"tags":[5255,10431,10430],"yoast_head":"\n
\nWhy it matters: <\/strong>The acquisition deepen Motivate’s s reach into new markets beyond Millennials and expands capabilities as\u00a0Immersive Youth\u00a0connects brands with tweens, teens, and young adults. Motivate, until a few years ago called EPMG, was predominantly a multicultural print media placement company. Over the past few years it has transitioned into increased digital and influencer marketing.<\/p>\n