{"id":38420,"date":"2017-05-08T12:22:19","date_gmt":"2017-05-08T16:22:19","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=38420"},"modified":"2017-05-15T09:55:45","modified_gmt":"2017-05-15T13:55:45","slug":"how-tecate-uses-silvester-stallone-to-target-boxing-fans-nationwide","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/brand-marketing\/how-tecate-uses-silvester-stallone-to-target-boxing-fans-nationwide\/","title":{"rendered":"How Tecate Uses Silvester Stallone to Target Boxing Fans Nationwide"},"content":{"rendered":"
What: Portada <\/strong>talked to Gustavo Guerra, brand director of Tecate Equity at Heineken U.S.,<\/strong> about how the beer brand has changed its marketing strategy to target\u00a0the overall U.S. market. A campaign using actor Silvester Stallone\u00a0is intended to appeal to target audiences nationwide. In addition, boxing sponsorship deals are a major element behind this new marketing push.
\nWhy it matters: <\/strong>In\u00a0<\/strong>2016, Tecate signed a multiyear sponsorship deal with management\/promotions firm Golden Boy Promotions<\/strong>, and with current WBC Light Middleweight Champion Saul ‘Canelo’ Alvarez. <\/strong>“Canelo”\u00a0\u00a0<\/strong>just competed last Saturday May 6 against Julio C\u00e9sar Ch\u00e1vez Jr, The multi-year sponsorship contract has Tecate featured prominently in the center ring, around the mat, and throughout the arena.\u00a0Boxing allows Tecate to really leverage sponsorships through in-store promotions, which help them sell more products.<\/strong><\/p>\n