{"id":36743,"date":"2017-02-27T07:58:51","date_gmt":"2017-02-27T12:58:51","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=36743"},"modified":"2017-03-02T12:10:48","modified_gmt":"2017-03-02T17:10:48","slug":"sales-leads-lowes-office-depot-officemax-aqua-pharmaceuticals","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/sales-leads\/sales-leads-lowes-office-depot-officemax-aqua-pharmaceuticals\/","title":{"rendered":"SALES LEADS: Lowe&#8217;s, Office Depot OfficeMax, Aqua Pharmaceuticals&#8230;"},"content":{"rendered":"<p class=\"notice two\">A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and\/or targeting Multicultural\u00a0consumers right now.<\/p>\n<p><strong>To subscribe to Portada&#8217;s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier\u00a0<a href=\"mailto:Silvina@www.www.portada-online.com\">silvina@www.www.portada-online.com<\/a>.<\/strong><\/p>\n<p><em><a href=\"https:\/\/www.portada-online.com\/category\/sales-leads\/\" target=\"_blank\">For prior Sales Leads editions, click here.<\/a><\/em><\/p>\n<ul>\n<li><strong>Lowe\u2019s <\/strong><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-36787\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2017\/02\/descarga-1-3.jpg\" alt=\"descarga (1)\" width=\"280\" height=\"180\" \/>Home improvement retailer<strong> Lowe\u2019s <\/strong>has appointed<strong> Publicis Groupe\u2019s Starcom<\/strong> to handle its&#8217; U.S. media account. Lowe&#8217;s spends \u00a0US$300 million on media advertising annually. Incumbent OMD, which handled the account since 2005, did not participate in the review. BBDO continues as the Lowe\u2019s creative agency. <strong>Jocelyn Wong<\/strong>, who was promoted to chief marketing officer at Lowe\u2019s in January, handled the later part of the review and decision-making process.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Office Depot<\/strong><\/li>\n<\/ul>\n<p><strong><img decoding=\"async\" class=\"alignleft wp-image-36785\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2017\/02\/descarga-9.png\" alt=\"descarga\" width=\"262\" height=\"69\" \/>Office Depot OfficeMax<\/strong> has moved its entire account to <strong>Zimmerman Advertising<\/strong> without a review.Incumbent was Interpublic Group for almost two and a half years.McCann New York and UM had been handling creative and media duties, respectively, since 2014. Moving forward, it will all be with the Omnicom shop.Office Depot OfficeMax\u00a0is headquartered in Boca Raton.According to Kantar Media, Office Depot spent approximately US$54.3 million on measured media in 2015 and US$60 million from January to November of 2016.Zimmerman also took on a more prominent role servicing the Nissan business when the auto brand consolidated its accounts\u00a0on the East Coast, moving away from TBWA\\Chiat\\Day L.A. after more than three decades.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Aqua Pharmaceuticals<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-36786\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2017\/02\/descarga-16.jpg\" alt=\"descarga\" width=\"299\" height=\"168\" \/>Almirall company <strong>Aqua Pharmaceuticals<\/strong> has picked <strong>The Marketing Arm<\/strong> as agency of record, following a review. Incumbent GCG Marketing defend the account.\u00a0The agency will handle\u00a0strategy, creative, media services, and public relations, including both B2B and B2C outreach efforts.The account will be led out of the agency&#8217;s NY office.Almirall acquired Aqua Pharmaceuticals for US$327.6 million in December 2013.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Home Franchise Concepts (HFC)<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/homefranchiseconcepts.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-36730\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2017\/02\/ANA-Portada-bien-10.jpg\" alt=\"ana-portada-bien\" width=\"197\" height=\"103\" srcset=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2017\/02\/ANA-Portada-bien-10.jpg 1200w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2017\/02\/ANA-Portada-bien-10-768x402.jpg 768w\" sizes=\"(max-width: 197px) 100vw, 197px\" \/>Home Franchise Concepts (HFC)<\/a>, a family of direct-to-consumer brands in the home-related goods and services space, <a href=\"https:\/\/www.portada-online.com\/2017\/02\/23\/home-franchise-concepts-names-mbmg-media-agency-of-record\/\">has appointed<\/a>\u00a0<a href=\"https:\/\/www.mbmg-media.com\/\">Milner Butcher Media Group (MBMG)<\/a>\u00a0as its media agency of record (AOR), and tasked it with providing national communications planning, analytics and activation for its\u00a0<a href=\"https:\/\/www.budgetblinds.com\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=NAF-GS-RLSA-Exact&amp;gclid=Cj0KEQjw4_DABRC1tuPSpqXjxZwBEiQAhMIp67wYTYwUlwSv_Bkxb369vg8ybIJ3Cxs80nteUpa7zlYaApCO8P8HAQ\">Budget Blinds\u00ae<\/a>,\u00a0<a href=\"https:\/\/www.tailoredliving.com\/\">Tailored Living\u00ae<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.concretecraft.com\/\">Concrete Craft\u00ae<\/a>\u00a0brands.Los Angeles-based MBMG will develop and execute consumer-based lead- generation plans and national franchise-development campaigns for all three brands during HFC\u2019s 25<sup>th<\/sup>\u00a0anniversary year of 2017 and beyond.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Restaurant Brands<\/strong><\/li>\n<\/ul>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-36746\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2017\/02\/descarga-14.jpg\" alt=\"descarga\" width=\"318\" height=\"159\" \/>Restaurant Brands<\/strong>, the parent of <strong>Burger King<\/strong> and the <strong>Tim Hortons<\/strong> doughnut and coffee chain, announced it will purchase <strong>Popeyes Louisiana Kitchen<\/strong>, the company famous for its Cajun cuisine, for US$1.8 billion.The deal values Popeyes at US$79 a share.There was also speculation that Restaurant Brands was considering buying another fast food chicken chain,\u00a0El Pollo Loco\u00a0.Popeyes has more than 2,600 restaurants around the globe. The company was founded in New Orleans in 1972, but its corporate headquarters is now in Atlanta.If that trend continues, Popeyes could help make Restaurant Brands become a top rivals\u00a0to <strong>McDonald&#8217;s, Wendy&#8217;s\u00a0\u00a0<\/strong>and<strong> KFC owner\u00a0Yum! Brands.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>American Apparel<\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-36744\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2017\/02\/descarga-1-2.jpg\" alt=\"descarga-1\" width=\"288\" height=\"175\" \/>U.S. fashion brand American Apparel announced its\u2019 products will continue to be manufactured in the United States and sell at &#8220;price points relative to the competitive landscape.&#8221; The move is aimed at supporting made-in-USA product. However, the brand will continue producing some on cheaper international markets where it\u2019s also planning to expand. It will be a combination of both but supporting mainly the core made-in-USA business. American Apparel was bought by canadian manufacturer Gildan Activewear Inc. for US$88 million in a bankruptcy auction this month.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"notice six\">To get detailed contact information about the <strong>DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS<\/strong> targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier <a href=\"mailto:Silvina@www.www.portada-online.com\">silvina@www.www.portada-online.com<\/a> to activate your subscription.<\/p>\n<ul>\n<li><strong>Unilever<\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-36748\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2017\/02\/descarga-3-5.jpg\" alt=\"descarga-3\" width=\"227\" height=\"127\" \/>US food giant Kraft Heinz Co dropped a US$143 billion offer for Unilever in what would be one of the biggest deals ever, but the consumer goods company has declined it. Unilever has a market value of US$125 billion. The combination would add Hellmann&#8217;s mayonnaise, Ben &amp; Jerry&#8217;s ice cream and Knorr soups to a portfolio that includes Heinz ketchup and Kraft Macaroni and Cheese. Unilever rejected the proposal as it sees no merit, either financial or strategic, for Unilever\u2019s shareholders. However, Kraft Heinz is expected to continue its pursuit, funded with fresh capital from Mr Buffett and Brazil\u2019s 3G. If the deal were to go ahead it would make it the second largest in history.<\/p>\n<p class=\"notice six\"><strong>NEW FEATURES TO PORTADA&#8217;S INTERACTIVE DATABASES<\/strong><br \/>\nWe have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:<br \/>\n&#8211;<strong>New Leads:<\/strong> Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.<br \/>\n<strong>Download the Database:<\/strong> Download the full Database in Excel Format.<br \/>\n<strong>Search Database:<\/strong> You can search through a user-friendly interactive Interface: Search Fields include: Name, Company\/Agency, Job &#8211; Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.<\/p>\n<p>[ctalatamb]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and\/or targeting Multicultural consumers right now.<\/p>\n","protected":false},"author":1939,"featured_media":36788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175,14],"tags":[9925,9955,9923,9926,8347,9954,9924,791,9957,686,9956],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SALES LEADS: Lowe&#039;s, Office Depot OfficeMax, Aqua Pharmaceuticals...<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.portada-online.com\/sales-leads\/sales-leads-lowes-office-depot-officemax-aqua-pharmaceuticals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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