{"id":36653,"date":"2017-02-21T11:12:48","date_gmt":"2017-02-21T16:12:48","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=36653"},"modified":"2022-03-20T21:26:09","modified_gmt":"2022-03-21T01:26:09","slug":"sales-leads-latam-johnny-rockets-att-cerveza-victoria","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/latin-america\/sales-leads-latam\/sales-leads-latam-johnny-rockets-att-cerveza-victoria\/","title":{"rendered":"SALES LEADS LATAM: Johnny Rockets, AT&amp;T, Cerveza Victoria"},"content":{"rendered":"<p class=\"notice two\">A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and\/or targeting Latin American consumers right now.<\/p>\n<p><strong>To subscribe to Portada&#8217;s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier\u00a0<a href=\"mailto:Silvina@www.www.portada-online.com\">silvina@www.www.portada-online.com<\/a>.<\/strong><\/p>\n<p><a href=\"https:\/\/www.portada-online.com\/category\/sales-leads-latam\/\"><em>For prior Sales Leads LatAm editions, click here.<\/em><\/a><\/p>\n<ul>\n<li><strong>Johnny Rockets<\/strong><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-36669\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2017\/02\/descarga-6-4.jpg\" alt=\"descarga-6\" width=\"299\" height=\"168\" \/>Johnny Rockets continues to experience international growth, opening new restaurants in\u00a0Latin America\u00a0and\u00a0Asia\u00a0and signing development deals. Recent openings include the brand&#8217;s first restaurants in\u00a0Peru\u00a0and\u00a0Bangladesh, while also reaching more than 25 restaurants in both\u00a0Mexico\u00a0and\u00a0South Korea. As part of this strategic growth, Johnny Rockets opened new restaurants in\u00a0Mexico,\u00a0Brazil,\u00a0Chile,\u00a0Colombia,\u00a0Paraguay,\u00a0Peru,\u00a0Bangladesh,\u00a0Pakistan,\u00a0Saudi Arabia\u00a0and\u00a0South Korea. Many of these new restaurants are located in malls, as the brand has solidified itself as a leader in this niche market due to its flexible footprint and offering of better burgers, shakes and fries to shoppers. The all-American brand started 2017 with key development agreements, partnering with groups to bring Johnny Rockets to the\u00a0Caribbean,\u00a0Singapore,\u00a0Switzerland\u00a0and the\u00a0United Kingdom. Johnny Rockets&#8217; franchise partners currently operate more than 170 restaurants outside the U.S., and the brand plans to continue its aggressive expansion in 2017, with plans to open in more than a dozen new countries, including\u00a0Australia,\u00a0Guyana,\u00a0Sri Lanka\u00a0and\u00a0Uruguay.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>AT&amp;T<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-36670\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2017\/02\/descarga-6.png\" alt=\"descarga\" width=\"264\" height=\"108\" \/>AT&amp;T\u2019s focus on growing its newly acquired Mexican operations appears to be successful, helping the company offset ongoing its US weaknesses. In Mexico, AT&amp;T added 1.3 million wireless net subscribers in 4Q16, as compared to 0.6 million in 4Q15.Total Mexican wireless subscribers for the company are now 12 million in more than 160 markets with 78 million 4G LTE (long-term evolution) POPs (points of presence). In Latin America, DIRECTV lost 21,000 video subscribers in 4Q16, primarily driven by declines in Brazil.Through its DIRECTV acquisition, AT&amp;T has become the leading pay-TV player in the US. AT&amp;T media account in Latin America is run by Omnicom&#8217;s Hearts &amp; Sciences. An office in Mexico is currently being set up by Hearts &amp; Science.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>PepsiCo<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-36668\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2017\/02\/descarga-4-4.jpg\" alt=\"descarga-4\" width=\"320\" height=\"157\" \/>Pepsico has released its\u2019 new bottle #Selfie, which suggests a new way to enjoy a refreshing drink and share the experience this summer. Pepsico\u2019s brands Pepsi, 7up, H2Oh !, Paso de los Toros and Mirinda , will come in new 250ml. bottle \u00a0packagings that will be available at different stores and supermarkets in Argentina. The launch was introduced through a digital campaign and a video that shows how the new bottle adds to those practical and cute objects that fit in a hand, and in this case, they are also refreshing.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Cerveza Victoria<\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-36672\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2017\/02\/Vickychelada_4.jpg\" alt=\"vickychelada_4\" width=\"231\" height=\"231\" srcset=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2017\/02\/Vickychelada_4.jpg 960w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2017\/02\/Vickychelada_4-768x768.jpg 768w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2017\/02\/Vickychelada_4-500x500.jpg 500w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2017\/02\/Vickychelada_4-600x600.jpg 600w\" sizes=\"(max-width: 231px) 100vw, 231px\" \/>Victoria, the Mexican beer that promotes Mexican culture and traditions, has recently added the new \u00a0Vickychelada, a combination of BEER VICTORIA, LEMON, SALT AND TOMATO, to its\u2019 brand portfolio. Prior to its official launch, there were some Vickychelada sales promotions at strategic points for the brand. This drink is already on sale in different parts of Mexico like CDMX, Guadalajara, Puebla, Guerrero, Aguascalientes, Leon and San Luis Potos\u00ed, but with a vision of expansion. It can be found in self-service chains, convenience and traditional channels.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Uber<\/strong><\/li>\n<\/ul>\n<p>Omnicom Media Group\u2019s OMD has won <a href=\"https:\/\/www.portada-online.com\/2016\/10\/17\/sales-leads-latam-kellogg-hyatt-place-uber\/\">Uber<\/a>\u2019s international media business, so it will handle planning and buying in several key markets. OMD is now responsible for Uber\u2019s media in the UK, France, Russia, Italy, Poland, Ukraine, Egypt, Saudi Arabia, South Africa, Nigeria, Kenya, Tanzania, Ghana, Uganda and Pakistan.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p class=\"notice six\">To get detailed contact information about the <strong>DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS<\/strong> targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier <a href=\"mailto:Silvina@www.www.portada-online.com\">silvina@www.www.portada-online.com<\/a> to activate your subscription.<\/p>\n<ul>\n<li><strong>Jaguar Land Rover<\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-36635\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2017\/02\/descarga-9-2.jpg\" alt=\"descarga-9\" width=\"310\" height=\"163\" \/>Car maker Jaguar Land Rover (JLR) is launching a review of its global media planning and buying business. Mindshare is its\u2019 incumbent since 2000. Creative and digital accounts are handled by agency Spark44.The review goes across its media strategy, planning and buying services.Other media agencies have been contacted but its unclear who else is involved.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p class=\"notice six\"><strong>NEW FEATURES TO PORTADA&#8217;S INTERACTIVE DATABASES<\/strong><br \/>\nWe have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:<br \/>\n&#8211;<strong>New Leads:<\/strong> Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.<br \/>\n<strong>Download the Database:<\/strong> Download the full Database in Excel Format.<br \/>\n<strong>Search Database:<\/strong> You can search through a user-friendly interactive Interface: Search Fields include: Name, Company\/Agency, Job &#8211; Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.<\/p>\n<p>[ctalatinb]<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and\/or targeting Latin American consumers right now.<\/p>\n","protected":false},"author":1939,"featured_media":36671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5948],"tags":[881,9157,5038,1101,4175,9909],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SALES LEADS LATAM: Johnny Rockets, AT&amp;T, Cerveza Victoria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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