{"id":36013,"date":"2017-01-23T08:49:09","date_gmt":"2017-01-23T13:49:09","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=36013"},"modified":"2017-02-04T21:49:51","modified_gmt":"2017-02-05T02:49:51","slug":"we-will-keep-betting-on-sports-with-massive-reach-jorge-inda-senior-marketing-director-at-ab","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/brand-marketing\/we-will-keep-betting-on-sports-with-massive-reach-jorge-inda-senior-marketing-director-at-ab\/","title":{"rendered":"“We will Keep Betting on Sports with Massive Reach” – Jorge Inda, Senior Marketing Director at Anheuser Busch"},"content":{"rendered":"
What: Jorge Inda Meza, Head of Marketing at Anheuser-Busch,\u00a0<\/strong>and a\u00a0member of the soon to be announced Portada Sports Marketing Board<\/strong>, talked to Portada about the company’s Copa America advertising last year,\u00a0and why sports marketing investments will continue to be\u00a0crucial to Anheuser Busch\u00a0going forward.
\nWhy it matters:<\/strong> It is no secret that beer is one of the most marketed products during sports events. This is why brands like Anheuser-Bush have been using different sports and special sports events as their door towards growing their brand recognition and consumption. (Total ad expenditures of Anheuser Busch were of US $1.57 billion in 2014).<\/p>\n