{"id":35859,"date":"2017-01-02T22:58:56","date_gmt":"2017-01-03T03:58:56","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=35859"},"modified":"2017-01-09T20:05:42","modified_gmt":"2017-01-10T01:05:42","slug":"mediamath-to-offer-influencer-marketing-programmatically","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/digital-media\/mediamath-to-offer-influencer-marketing-programmatically\/","title":{"rendered":"MediaMath to Offer Influencer Marketing Programmatically"},"content":{"rendered":"<p class=\"notice three\"><strong>What:\u00a0<\/strong><a href=\"https:\/\/www.mediamath.com\/\">MediaMath<\/a> has partnered with <a href=\"https:\/\/roiinfluencer.com\/\">ROI Influencer Media<\/a>, which connects brands with influencers and their followers. Through the partnership\u00a0marketers will have the ability to purchase influencer social media endorsements programmatically.<br \/>\n<strong>Why it matters: \u00a0<\/strong>Influencer marketing dollars are\u00a0growing, particularly in Latin markets.<strong>\u00a0<\/strong>Now DSP MediaMath is enabling media buyers to bid on influencer marketing programmatically\u00a0and in real time. Marketers will plan and buy influencers\u2019 native social content in much the same way they buy other forms of digital media (programmatically).<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.mediamath.com\/\"><strong><img decoding=\"async\" class=\"alignleft wp-image-35861\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2017\/01\/AAEAAQAAAAAAAAMpAAAAJDhlYTM5MzhkLWFlOTktNGFhNC05ZjU0LWI2ZTdlMTExYzE0Ng.png\" alt=\"aaeaaqaaaaaaaampaaaajdhlytm5mzhklwflotktngfhnc05zju0lwi2ztdlmtexyze0ng\" width=\"150\" height=\"150\" \/> <img decoding=\"async\" class=\"alignleft wp-image-35862\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2017\/01\/MM_Facebookv3_400x400.jpg\" alt=\"mm_facebookv3_400x400\" width=\"181\" height=\"181\" \/><\/strong>MediaMath<\/a> will partner with <a href=\"https:\/\/roiinfluencer.com\/\">ROI Influencer Media<\/a>, Mediapost <a href=\"https:\/\/www.mediapost.com\/publications\/article\/291855\/mediamath-will-offer-brands-ability-to-buy-influen.html\" target=\"_blank\">reports<\/a>. ROI Influencer Media\u00a0connects brands to celebrities\u2019 influencer followings and offer marketers the ability to purchase influencer marketing programmatically. An array of \u00a0relatively new ad-tech companies (e.g. Fanbytes recently launched <a href=\"https:\/\/venturebeat.com\/2016\/10\/14\/fanbytes-launches-its-programmatic-snapchat-influencer-marketing-platform\/\" target=\"_blank\">Programmatic Snapchat Influencer Marketing platform<\/a>) are offering media buyers dashboards through which they can\u00a0select and programmatically buy influencers&#8217; social media impressions that endorse their brands.<\/p>\n<p>Marketers will be able to access celebrities to provide branded content on their social media pages, blog pages, and Web sites and bid on influencer advertising programmatically, in real time. In addition marketers can include influencer media packages for campaigns related to specific events like holiday shopping, the Super Bowl, Mother\u2019s Day, and Father\u2019s Day.<\/p>\n<p>ROI Influencer Media is initially providing\u00a0MediaMath partners a mix of celebrities, along with up to 425 digital media stars in fashion, style, and shopping. The partnership is for the U.S. \u00a0and is not available yet for Latin America.<\/p>\n<p>Companies like Google\u2019s DoubleClick, Rubicon Project, PubMatic and OpenX have already made this service available to buyers.<\/p>\n<p>Under the partnership, \u00a0celebrities and their agents can accept or customize offers to integrate content for their respective audiences. ROI Influencer Media will also use so-called \u201cmicro-influencers\u201d to guarantee specific audience reach for brands.<\/p>\n<p>[ctahcb]<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MediaMath has partnered with ROI Influencer Media, a media company that connects brands to celebrities\u2019 influencer followings and offer marketers the ability to purchase influencer marketing programmatically. Marketers will be able to access celebrities to provide branded content on their social media pages, blog pages, and Web sites and bid on influencer advertising programmatically, in real time.<\/p>\n","protected":false},"author":2,"featured_media":35860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175,256,4,9651,9650],"tags":[3076,9648],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MediaMath to Offer Influencer Marketing Programmatically<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.portada-online.com\/digital-media\/mediamath-to-offer-influencer-marketing-programmatically\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MediaMath to Offer Influencer Marketing Programmatically\" \/>\n<meta property=\"og:description\" content=\"MediaMath has partnered with ROI Influencer Media, a media company that connects brands to celebrities\u2019 influencer followings and offer marketers the ability to purchase influencer marketing programmatically. 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