{"id":33578,"date":"2016-09-08T12:37:51","date_gmt":"2016-09-08T16:37:51","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=33578"},"modified":"2016-09-08T12:37:51","modified_gmt":"2016-09-08T16:37:51","slug":"online-video-round-up-lotame-taggify-pongalo-and-more","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/digital-media\/online-video-round-up-lotame-taggify-pongalo-and-more\/","title":{"rendered":"ONLINE VIDEO ROUND UP: Lotame, Taggify, Pongalo and More"},"content":{"rendered":"
A\u00a0summary of the most exciting recent news in\u00a0online video\u00a0and\u00a0ad tech in the\u00a0US, US-Hispanic<\/strong>\u00a0and\u00a0Latin American<\/strong>\u00a0markets. If you’re trying to keep up, consider this your one-stop shop.<\/p>\n Lotame<\/strong>, an independent data management platform focused on helping companies maximize the value of their data, announced the launch of Lotame Data Stream<\/strong>, consumer data\u00a0powered by billions of data points from Lotame’s global data exchange.<\/p>\n Taggify<\/strong>, an SSP connected to 30 ad exchanges and media sources, announced the incorporation of GeoEdge<\/strong> anti-malware administration solutions, reducing the number of complaints from SSP advertisers by 90%.\u00a0<\/span><\/p>\n Get ready for the 2017 Online Video Marketing Guide<\/strong> to be published on October 25, 2016\u00a0<\/strong>with the latest stats\/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas. \u00a0To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt<\/strong> at kelley@www.www.portada-online.com<\/a>.<\/p>\n Video inventory management platform,\u00a0SpotX<\/strong>, and provider of data and connectivity and onboarding services,\u00a0LiveRamp<\/strong>,\u00a0announce their partnership to bring the world\u2019s largest service for connecting offline and online data to programmatic video buying.Through the partnership, publishers can match online and offline data and provide advertisers with independent, cross-screen targeting options, without the reliance on walled garden ecosystems that have to date been the primary providers of video targeting infrastructure.<\/p>\n PONGALO<\/b>, a new Latino-focused OTT (over-the-top) streaming platform,\u00a0has launched. The platform, which began as a YouTube channel that amassed 2 billion views last year, has a large collection of\u00a0telenovelas, TV series, documentaries and children’s programs.<\/p>\n HBO<\/strong> has decided<\/a> that it is not making HBO GO<\/strong> a standalone streaming service in Argentina\u00a0(yet), instead opting for\u00a0a renewed platform which will still be complementary to the HBO\/MAX pay-TV package.<\/p>\n PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million.<\/strong>\u00a0In a new report\u00a0Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450\u00a0 million<\/strong> <\/a>by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.<\/p>\n Brazilian DMP Navegg<\/strong> has announced<\/a> new deals and contracts with Latin American media conglomerates like La Prensa,<\/strong> based in Nicaragua, El Salvador\u2019s Grupo Dutriz<\/strong>, OPSA Group<\/strong> based in Honduras, Prensa Libre<\/strong>, from Guatemala, and Costa Rica\u2019s Teletica<\/strong>, to expand its presence in the region.<\/p>\n New York’s Advertising Week<\/strong> is hosting<\/a> an event in Havana, Cuba this year. Cuba x Creativity will feature a keynote speech from\u00a0Robin Hayes, CEO of JetBlue, which recently started the first commercial flights from the U.S. to Cuba.<\/p>\nUS\/US-HISPANIC MARKET<\/h2>\n
\u00a0LATAM MARKET<\/strong><\/h2>\n