{"id":33470,"date":"2016-09-04T18:50:00","date_gmt":"2016-09-04T22:50:00","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=33470"},"modified":"2016-09-06T19:48:17","modified_gmt":"2016-09-06T23:48:17","slug":"criteo-expands-miami-based-latin-american-unit","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/digital-media\/criteo-expands-miami-based-latin-american-unit\/","title":{"rendered":"Criteo Expands Miami Based Latin American Unit"},"content":{"rendered":"<p class=\"notice three\"><strong>What:<\/strong> Digital performance and retargeting company Criteo is investing in the expansion of its Latin American business by growing its Miami operation.<br \/>\n<strong>Why it matters:<\/strong> Criteo is a major ad-tech company and its expansion in Latin America amounts to\u00a0a vote of confidence in the development of the digital markets in the region. While the company has had a Brazilian unit for some time, it is now significantly expanding its presence in Spanish-speaking Latin American through its growing Miami operation. It will also launch local market units in selected Latin American countries in 2017.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-33506 alignleft\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2016\/09\/Criteo_Logo.png\" alt=\"Criteo_Logo\" width=\"150\" height=\"150\" \/>Criteo, the Paris, France, \u00a0headquartered, \u00a0retargeting and digital performance company is expanding its Latin America oriented operation in Miami. Criteo recently rented office space in Miami&#8217;s Brickell Avenue. Juan Pablo Suarez, newly hired as Sales Manager Latin America at Criteo, tells Portada that by the end of the year the Miami office will have an expected headcount of 25 employees.<br \/>\nCriteo has an in-country operation in Sao Paulo, Brazil, to handle Brazilian clients. The Miami office manages\u00a0Spanish-speaking Latin America. There are also 5 employees in Criteo&#8217;s Boston office dedicated to key accounts in Latin America.<\/p>\n<p>[comillas]Companies Criteo is working with in the region include Dafiti, Mercado libre, Linio and Despegar. [\/comillas]<\/p>\n<h2>Expansion in Spanish-Speaking Latin America<\/h2>\n<p>With the hire of Juan Pablo Suarez there are now 5 employees in the Miami sales team. Criteo&#8217;s Miami\u00a0office is led by Alexander Firmino, Managing Director Latin America. Criteo is looking to set up in-country operations in some key markets in Spanish-speaking Latin America in 2017. Criteo is \u00a0a digital platform for performance focused on delivering results for clients. \u00a0The platform includes direct deals and real-time bidding including display, native.\u00a0E-Commerce and travel brands are key customers of Criteo. Companies Criteo is currently working with in the Latin American space include\u00a0Dafiti, Mercado libre, Linio and Despegar. According to Suarez, the banking and automotive categories are particularly large opportunities for Criteo&#8217;s Latin American expansion.<\/p>\n<p class=\"notice six\">CHECK OUT: <a href=\"https:\/\/www.portada-online.com\/2016\/06\/13\/what-role-for-miami-in-marketing-media-and-tech\" target=\"_blank\">What role for Miami in Marketing, Media and Tech?<\/a><\/p>\n<p>[ctamexicob]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What: Digital performance and retargeting company Criteo is investing in the expansion of its Latin American business by growing its Miami operation. Why it matters: Criteo is a major ad-tech company and its expansion in Latin America amounts to\u00a0a vote of confidence in the development of the digital markets in the region. While the company [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":33504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175,256,4,5896],"tags":[4816,886,4520],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Criteo Expands Miami Based Latin American Unit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.portada-online.com\/digital-media\/criteo-expands-miami-based-latin-american-unit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Criteo Expands Miami Based Latin American Unit\" \/>\n<meta property=\"og:description\" content=\"What: Digital performance and retargeting company Criteo is investing in the expansion of its Latin American business by growing its Miami operation. 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While the company [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.portada-online.com\/digital-media\/criteo-expands-miami-based-latin-american-unit\/\" \/>\n<meta property=\"og:site_name\" content=\"Portada\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-04T22:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-09-06T23:48:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2016\/09\/SMG-5-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editorial Staff @portada_online\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial Staff @portada_online\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.portada-online.com\/digital-media\/criteo-expands-miami-based-latin-american-unit\/\",\"url\":\"https:\/\/www.portada-online.com\/digital-media\/criteo-expands-miami-based-latin-american-unit\/\",\"name\":\"Criteo Expands Miami Based Latin American Unit\",\"isPartOf\":{\"@id\":\"https:\/\/www.portada-online.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.portada-online.com\/digital-media\/criteo-expands-miami-based-latin-american-unit\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.portada-online.com\/digital-media\/criteo-expands-miami-based-latin-american-unit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2016\/09\/SMG-5-1.jpg\",\"datePublished\":\"2016-09-04T22:50:00+00:00\",\"dateModified\":\"2016-09-06T23:48:17+00:00\",\"author\":{\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.portada-online.com\/digital-media\/criteo-expands-miami-based-latin-american-unit\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.portada-online.com\/digital-media\/criteo-expands-miami-based-latin-american-unit\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.portada-online.com\/digital-media\/criteo-expands-miami-based-latin-american-unit\/#primaryimage\",\"url\":\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2016\/09\/SMG-5-1.jpg\",\"contentUrl\":\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2016\/09\/SMG-5-1.jpg\",\"width\":1200,\"height\":628,\"caption\":\"Miami\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.portada-online.com\/digital-media\/criteo-expands-miami-based-latin-american-unit\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.portada-online.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Criteo Expands Miami Based Latin American Unit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.portada-online.com\/#website\",\"url\":\"https:\/\/www.portada-online.com\/\",\"name\":\"Portada\",\"description\":\"Marketing and Business News and Intelligence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.portada-online.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec\",\"name\":\"Editorial Staff @portada_online\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g\",\"caption\":\"Editorial Staff @portada_online\"},\"description\":\"Portada\u2019s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. 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