First half 2016 recap: 11 marketing and media developments you need to know about<\/a><\/p>\nYipTV Attracted to Mundial\u2019s Unique and Targeted Reach<\/b><\/h2>\n Mundial has created a habit out of creating partnerships that put their assets to the service of new ventures or platforms whose objectives align with theirs. Over the recent years, the network has incorporated powerful targeting and data analysis and segmenting platforms into its toolbox and built an in-house creative team that they can leverage for platforms like YipTV in exchange for promotion and ad space on its platforms.<\/p>\n
[comillas]Their publications along with our advertisement and marketing efforts allow us to rise the tides together rather than separately.\u00a0 While Mundial helps inform the customers with information on what is going on, YipTV is providing the service to watch what they are talking about.[\/comillas]<\/p>\n
The deal with bodegas is also huge, since it affords them a way to \u201czoom into small ecosystems\u201d like large cable companies cannot. \u201cMundial has a tremendous amount of experience in the Hispanic Market segment, not only here in the USA but on a global basis,\u201d Tribolet asserts. The collaboration makes sense, because \u201cthe online and offline publications touched the very customers that we are targeting.\u201d<\/p>\n
Tribolet went on to explain that they are targeting Latinos that want a very specific mix of content. His wife, for example, was born in Cuba, and moved to the United States as an exclusively Spanish speaker. Now she\u2019s fully acculturated, and in a sense, considers both English and Spanish her native languages. This is typical of today\u2019s Latino: they want a mix of content that reminds them of home but speaks to their experiences as Hispanics in the United States, specifically.<\/p>\n
The Bodega: A \u201cSmall Ecosystem\u201d and Home Away from Home<\/b><\/h2>\n Tribolet points to bodegas as \u201ca big part of the un-bankable ecosystem\u201d that they make use of as their bank, grocery store, and most importantly community updates.\u201d<\/p>\n
YipTV only began accepting payments at bodegas a month ago, but part of its strategy is to make these \u201cgreat reference centers for what is going on in their community\u201d central to marketing campaigns, sending actual staff to talk to people while conducting other standard marketing exercises like monitoring social media conversations about YipTV\u2019s offerings. And knowing that their ads appear in Mundial\u2019s free magazines, which fly off the shelves, they are sure to connect with the Hispanic sports fan.<\/p>\n
In the end, Tribolet is certain that this type of collaboration is innovative and effective because\u00a0 YipTV and Mundial Network \u201cboth have the same customer base with complimentary services.\u201d<\/p>\n
\u201cTheir publications along with our advertisement and marketing efforts allow us to rise the tides together rather than separately.\u00a0 While Mundial helps inform the customers with information on what is going on, YipTV is providing the service to watch what they are talking about,\u201d Tribolet asserts.<\/p>\n
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Mundial Sports Network, a leading Latino sports network with magazines like Futbol and Beisbol as well as digital properties like FutbolMundial.com, BeisbolMundial.com and BoxeoMundial.com, and YipTV, a live Internet TV platform that specializes in providing affordable, real-time content for Latinos, have a common goal: connecting underserved Hispanic audiences with the content they want. <\/p>\n","protected":false},"author":2,"featured_media":33247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175,71,129],"tags":[4951,3068,9171,865,9049,9170],"yoast_head":"\n
Mundial Sports Network and YipTV Go Grassroots to Connect with Hispanics<\/title>\n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n