{"id":29948,"date":"2016-06-20T08:53:37","date_gmt":"2016-06-20T12:53:37","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=29948"},"modified":"2016-06-23T19:42:55","modified_gmt":"2016-06-23T23:42:55","slug":"sales-leads-university-health-system-dickies-sprite","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/sales-leads\/sales-leads-university-health-system-dickies-sprite\/","title":{"rendered":"SALES LEADS: University Health System, Dickies, Sprite…"},"content":{"rendered":"
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and\/or targeting Hispanic consumers right now.<\/p>\n
Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact\u00a0Silvina Poirier<\/span>\u00a0at 347-840-1311 or e-mail her at silvina@www.www.portada-online.com SEE A DEMO OF THE DIRECTORY!<\/a><\/strong><\/span><\/p>\n For prior Sales Leads editions, click here.<\/a><\/em><\/p>\n Culture. Inspired. Marketing\u00ae agency MarketVision<\/a> has won a strategic marketing assignment from San Antonio\u2019s University Health System<\/a> following an agency review. MarketVision will provide strategic direction and counsel regarding the Hispanic market for a new University Health System brand campaign being created by Richmond, Va.-based agency NDP, and also will adapt the brand campaign for the San Antonio Hispanic market. \u00a0MarketVision also has worked on health-related marketing and communications campaigns for the Centers for Disease Control & Prevention (CDC), the Texas Organ Sharing Alliance and Healthy Hispanic Living.<\/p>\n Dickies, the manufacturer of work apparel, named Moroch Partners its media agency of record . The agency will develop \u00a0a new paid media approach for the brand, using both digital and traditional platforms, along with managing all national buys, according to Mediapost. Creature previously handled the account. Dickies spent us$4.1 million on measured media in 2015, according to Kantar Media.<\/p>\n <\/p>\n <\/p>\n Hip hop icon Tupac Shakur will appear on Sprite newest campaign. Sjakur lyrics will be featured on this year’s edition of the “Obey Your Verse Lyrical Collection<\/em>,” Adage reports. The campaign features lyrics on Sprite packaging this summer, including from Missy Elliott and J. Cole. A total of 16 lyrics will be inscribed on cans and bottles. Tupac’s lyrics include “keep ya head up” and “the gift of speech, the power to reach,” plus four others.The campaign will include a TV ad by Wieden & Kennedy as well as outdoor, radio, social and in-store ads. Sprite’s lyrical campaign is running alongside Coca-Cola’s “Share a Coke and a Song<\/em>” program that launched in April.<\/p>\n\n
\n
\n