{"id":27240,"date":"2013-11-11T13:30:42","date_gmt":"2013-11-11T13:30:42","guid":{"rendered":"https:\/\/latam.www.portada-online.com\/?p=14332"},"modified":"2013-11-11T13:30:42","modified_gmt":"2013-11-11T13:30:42","slug":"brazil-2014-which-media-will-get-the-lions-share-of-the-ad-pie","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/latin-america\/brazil-2014-which-media-will-get-the-lions-share-of-the-ad-pie\/","title":{"rendered":"Brazil 2014: Which media will get the lion\u2019s share of the ad pie?"},"content":{"rendered":"
What?<\/strong> Brazil is working overtime to prepare for two of the world\u2019s main sporting events: the 2014 FIFA World Cup and the 2016 Olympic Games \nWhy does it matter?<\/strong> Because of the parallel role the marketing industry will play in these events. In 2012, marketing captured 55 percent of the 79.4 million dollars spent on advertising.<\/p>\n