{"id":27128,"date":"2013-06-13T14:15:01","date_gmt":"2013-06-13T14:15:01","guid":{"rendered":"https:\/\/latam.www.portada-online.com\/?p=13733"},"modified":"2013-06-13T14:15:01","modified_gmt":"2013-06-13T14:15:01","slug":"millennial-media-is-looking-to-expand-in-latin-america-2","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/latin-america\/millennial-media-is-looking-to-expand-in-latin-america-2\/","title":{"rendered":"Millennial Media is Looking to Expand in Latin America"},"content":{"rendered":"<p>Millennial Media Inc. is looking to expand in Latin America with acquisitions &#8221;\u00a0to take advantage of a steadily growing mobile advertising market&#8221;, according to <a href=\"https:\/\/www.reuters.com\/article\/2013\/05\/30\/millennialmedia-acquisitions-idUSL3N0E92T920130530\" target=\"_blank\">Reuters.<\/a><\/p>\n<p>Paul Palmieri, CEO of Millennial Media, told Reuters the company is interested in expanding into Argentina, Brazil and Mexico.<\/p>\n<p>&#8220;Mexico and Brazil each have such a substantial number of smartphones that it&#8217;s absolutely exploding down there. And the percentage of smartphone penetration in Argentina is hot,&#8221; Palmieri said.<\/p>\n<p>Millennial Media helps mobile developers and advertisers to focus on smartphones, tablets and other mobile devices. The company is an independent mobile advertising network.<\/p>\n<p>According to Reuteurs, Millennial Media &#8220;also faces competition from real-time bidding platforms and companies that are a single point of contact for desktop, mobile, and social advertising&#8221;. &#8220;Shares of ValueClick Inc, an online marketing services firm that also provides real-time bidding platforms, have climbed 54 percent over the past year while Millennial shares have dropped 50 percent.&#8221;<\/p>\n<p>Palmieri also said the company is looking for add this platform to its exchange capability to offer ad buyers the opportunity to buy ad space by RTB.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Millennial Media Inc. is looking to expand in Latin America with acquisitions &#8221;\u00a0to take advantage of a steadily growing mobile advertising market&#8221;, according to Reuters. Paul Palmieri, CEO of Millennial Media, told Reuters the company is interested in expanding into Argentina, Brazil and Mexico. &#8220;Mexico and Brazil each have such a substantial number of smartphones [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5914,5896],"tags":[1110,1111],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Millennial Media is Looking to Expand in Latin America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.portada-online.com\/latin-america\/millennial-media-is-looking-to-expand-in-latin-america-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Millennial Media is Looking to Expand in Latin America\" \/>\n<meta property=\"og:description\" content=\"Millennial Media Inc. is looking to expand in Latin America with acquisitions &#8221;\u00a0to take advantage of a steadily growing mobile advertising market&#8221;, according to Reuters. Paul Palmieri, CEO of Millennial Media, told Reuters the company is interested in expanding into Argentina, Brazil and Mexico. &#8220;Mexico and Brazil each have such a substantial number of smartphones [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.portada-online.com\/latin-america\/millennial-media-is-looking-to-expand-in-latin-america-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Portada\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-13T14:15:01+00:00\" \/>\n<meta name=\"author\" content=\"Editorial Staff @portada_online\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial Staff @portada_online\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.portada-online.com\/latin-america\/millennial-media-is-looking-to-expand-in-latin-america-2\/\",\"url\":\"https:\/\/www.portada-online.com\/latin-america\/millennial-media-is-looking-to-expand-in-latin-america-2\/\",\"name\":\"Millennial Media is Looking to Expand in Latin America\",\"isPartOf\":{\"@id\":\"https:\/\/www.portada-online.com\/#website\"},\"datePublished\":\"2013-06-13T14:15:01+00:00\",\"dateModified\":\"2013-06-13T14:15:01+00:00\",\"author\":{\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.portada-online.com\/latin-america\/millennial-media-is-looking-to-expand-in-latin-america-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.portada-online.com\/latin-america\/millennial-media-is-looking-to-expand-in-latin-america-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.portada-online.com\/latin-america\/millennial-media-is-looking-to-expand-in-latin-america-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.portada-online.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Millennial Media is Looking to Expand in Latin America\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.portada-online.com\/#website\",\"url\":\"https:\/\/www.portada-online.com\/\",\"name\":\"Portada\",\"description\":\"Marketing and Business News and Intelligence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.portada-online.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec\",\"name\":\"Editorial Staff @portada_online\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g\",\"caption\":\"Editorial Staff @portada_online\"},\"description\":\"Portada\u2019s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. 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