{"id":27031,"date":"2013-03-21T15:32:19","date_gmt":"2013-03-21T15:32:19","guid":{"rendered":"https:\/\/latam.www.portada-online.com\/?p=13241"},"modified":"2013-03-21T15:32:19","modified_gmt":"2013-03-21T15:32:19","slug":"content-marketing-startup-newscred-gets-us-15-million-2","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/latin-america\/content-marketing-startup-newscred-gets-us-15-million-2\/","title":{"rendered":"Content Marketing Startup NewsCred gets US$ 15 million"},"content":{"rendered":"
Start ups addressing the content marketing <\/a>needs of corporate America are very hot. Content Marketing\u00a0 Service NewsCred,\u00a0just raised $15 million <\/a>in Series B funding led by Mayfield Fund as its next-generation newswire has quickly morphed into a service for marketers. The New York-based company is one of many startups benefiting from the growing number of advertisers who are looking for ways to interact with their customers using content that goes beyond traditional advertisements. Greycroft\u00a0Partners also participated in the round, as did existing investors FirstMark\u00a0Capital and IA Ventures. NewsCred provides licensed content to publishers and brands; its clients include Pepsi and Forbes. The New York-based company says its services allow companies to create better content that increases audience engagement.<\/p>\n NewsCred\u00a0had previously raised $5 million from investors including FirstMark\u00a0Capital, IA Ventures, Floodgate Fund, Lerer\u00a0Ventures, and AOL Ventures. (AOL owns TechCrunch.) The new round was led by Mayfield Fund, with participation from Greycroft\u00a0Partners, FirstMark, and IA Ventures.<\/p>\n","protected":false},"excerpt":{"rendered":" Start ups addressing the content marketing needs of corporate America are very hot. Content Marketing\u00a0 Service NewsCred,\u00a0just raised $15 million in Series B funding led by Mayfield Fund as its next-generation newswire has quickly morphed into a service for marketers. The New York-based company is one of many startups benefiting from the growing number of […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5896],"tags":[],"yoast_head":"\n