{"id":24751,"date":"2015-11-02T10:54:15","date_gmt":"2015-11-02T15:54:15","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=24751"},"modified":"2015-11-02T10:54:15","modified_gmt":"2015-11-02T15:54:15","slug":"sales-leads-johnson-johnson-american-airlines-pro-ecuador-shutterfly","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/sales-leads\/sales-leads-johnson-johnson-american-airlines-pro-ecuador-shutterfly\/","title":{"rendered":"SALES LEADS: <\/B> Johnson & Johnson, American Airlines, Pro Ecuador, Shutterfly…"},"content":{"rendered":"
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and\/or targeting Hispanic consumers right now.<\/p>\n
Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives.\u00a08 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please <\/span>call Jennifer\u00a0Chan\u00a0at 347-961-9516 or e-mail him at jennifer@www.www.portada-online.com SEE A DEMO OF THE DIRECTORY!<\/a><\/strong><\/span> <\/a>Pharma and packaged-goods giant Johnson & Johnson has selected J3<\/strong> as its media agency around the world after a quick review across all of its consumer, pharmaceutical and medical-device businesses and brands. Among the shops competing were WPP’s\u00a0MEC<\/a>, Omnicom’s OMD and J3, the dedicated J&J group that Interpublic Group of Companies created within\u00a0UM<\/a>.J3 previously handled some of the international work, while OMD supported parts of the business in Latin America and Asia, and MEC supported parts of Europe.When the review began, the company said the North American market would not be included. Months later, the company moved its US$1 billion U.S. business from OMD<\/a>\u00a0back to\u00a0J3<\/a>. OMD had won the business from J3 only a year earlier.J&J reported US$2.6 billion in advertising spending in its 2014 annual report. The company spent US$1.09 billion on measured media in the U.S. in 2014, according to the Ad Age DataCenter. Among its top-spending brands were Neutrogena (US$251.1 million), Aveeno (US$124.5 million), Xarelto (US$113.1 million), Zyrtec (US$93.8 million), Listerine (US$79.2 million) and Tylenol (US$68.3 million).<\/p>\n <\/a>American Airlines has appointed MDC Partners\u2019 Crispin Porter + Bogusky andGroupM\u2019s Mediacom<\/strong> as its new creative and media agencies, respectively. The appointments were made following formal review in which CP+B and GroupM\u2019s MediaCom defeated rival pitches from IPG, Publicis Groupe and Omnicom Group. The assignments are global.The incumbent agency was TM, part of Interpublic\u2019s McCann Worldgroup. TM had serviced the account since the early 1980s and did not defend the account. Instead, Martin Agency, also part of IPG, pitched the business.American Airlines spent about US$30 million on ads last year, according to Kantar Media, and that number is likely to increase as the airline has just absorbed U.S. Airways.Read more.<\/a><\/p>\n <\/a>Pro Ecuador, the trade and foreign investment arm of Ecuador\u2019s Ministry of Foreign Trade, appointed Fineman PR to promote Ecuador and its technology hub, the newly developed City of Yachay, as an emerging technology market for American investors. Yachay, an environmentally sustainable city, is designed to spur new ideas and support the needs of 21st century technology industries. Fineman PR will focus on major U.S. media markets to raise awareness of Ecuador\u2019s investment potential.Throughout the campaign, Mosaico, the Latino and Multicultural Division of Fineman PR, will work closely with Pro Ecuador to share the steps Ecuador has taken toward a knowledge economy growth strategy among potential investors throughout the Bay Area and in key markets across the nation.<\/p>\n <\/a><\/a>Internet-based image publishing service Shutterfly is partnering with actress Maria Canals-Barrera<\/strong> to introduce new Spanish-language features including customization options, Spanish characters, and in-language customer service, all available on Shutterfly.com\/mivida. Maria Canals-Barrera, best known for her role as Theresa Russo in Disney Channel\u2019s Wizard of Waverly Place, will appear in a series of \u201cMi Vida\u201d (My Life) themed online videos where she will showcase how she uses Shutterfly\u2019s new Spanish-language offerings to turn the special moments in her own life into treasured keepsakes.Starting in late October, Maria will appear in four videos showcasing her favorite products, focusing on special occasions and ways to personalize everything from fall season home d\u00e9cor and Halloween trinkets, to Christmas cards and calendars for the new year. The videos will live on Shutterfly.com\/mivida.<\/p>\n
\nFor prior Sales Leads editions, click here.<\/a><\/em><\/p>\n\n
\n
\n
\n
\n