{"id":2418,"date":"2007-08-06T12:00:00","date_gmt":"2007-08-06T05:00:00","guid":{"rendered":"https:\/\/portada.wpengine.com\/2007\/08\/06\/general-mills-re-launches-que-vida-rica\/"},"modified":"2012-11-08T22:53:10","modified_gmt":"2012-11-08T22:53:10","slug":"general-mills-re-launches-que-vida-rica","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/general-mills-re-launches-que-vida-rica\/","title":{"rendered":"General Mills Re-launches Que Vida Rica"},"content":{"rendered":"<p class=\"MsoNormal\">General Mills has announced the re-launch of its lifestyle publication, <em>Que Vida Rica<\/em>. The re-launched magazine will feature a new layout and design, and will seek to further tailor content to its Latina audience. Custom Publishing house <em>En <strong><span>espa&ntilde;ol<\/span><\/strong><\/em><strong><span>, headed by Michaelle Fastlicht, has developed a new layout (the original layout had been developed by Editorial Televisa). In addition, General Mills has hired Miami based Leading Hispanic Media (owned by Publicitas) to sell advertising to third parties (companies other than General Mills) in Que Vida Rica. <\/span><\/strong><\/p>\n<p class=\"MsoNormal\">Each issue of the magazine will provide consumers information in four distinct categories that can be paired with appropriate General Mills brands &ndash; &ldquo;Ser Madre&rdquo; (Being a Mom), &ldquo;Ser Amiga&rdquo; (Being a Friend), &ldquo;Ser Mujer&rdquo; (Being a Woman) and &ldquo;Ser Mejor&rdquo; (Self-Improvement).<\/p>\n<p class=\"MsoNormal\">The magazine is essentially seeking to re-align itself with its original intent: To offer useful lifestyle information to Latina women in a way that build brand affinity with General Mills&rsquo; products.<\/p>\n<p class=\"MsoNormal\"><strong>Related Article: <strong><a href=\"https:\/\/www.portada-online.com\/html\/website\/paid\/2006\/08140607.aspx\"><span>General Mills Launches Coupon-heavy Custom Pub<\/span><\/a><\/strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Will increase frequency to quarterly distribution. Engages new custom publisher and an ad sales representative firm<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>General Mills Re-launches Que Vida Rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/general-mills-re-launches-que-vida-rica\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"General Mills Re-launches Que Vida Rica\" \/>\n<meta property=\"og:description\" content=\"Will increase frequency to quarterly distribution. Engages new custom publisher and an ad sales representative firm\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/general-mills-re-launches-que-vida-rica\/\" \/>\n<meta property=\"og:site_name\" content=\"Portada\" \/>\n<meta property=\"article:published_time\" content=\"2007-08-06T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-11-08T22:53:10+00:00\" \/>\n<meta name=\"author\" content=\"Editorial Staff @portada_online\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial Staff @portada_online\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/general-mills-re-launches-que-vida-rica\/\",\"url\":\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/general-mills-re-launches-que-vida-rica\/\",\"name\":\"General Mills Re-launches Que Vida Rica\",\"isPartOf\":{\"@id\":\"https:\/\/www.portada-online.com\/#website\"},\"datePublished\":\"2007-08-06T05:00:00+00:00\",\"dateModified\":\"2012-11-08T22:53:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/general-mills-re-launches-que-vida-rica\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/general-mills-re-launches-que-vida-rica\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/general-mills-re-launches-que-vida-rica\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.portada-online.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"General Mills Re-launches Que Vida Rica\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.portada-online.com\/#website\",\"url\":\"https:\/\/www.portada-online.com\/\",\"name\":\"Portada\",\"description\":\"Marketing and Business News and Intelligence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.portada-online.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec\",\"name\":\"Editorial Staff @portada_online\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g\",\"caption\":\"Editorial Staff @portada_online\"},\"description\":\"Portada\u2019s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.\",\"url\":\"https:\/\/www.portada-online.com\/author\/portada\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"General Mills Re-launches Que Vida Rica","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/general-mills-re-launches-que-vida-rica\/","og_locale":"en_US","og_type":"article","og_title":"General Mills Re-launches Que Vida Rica","og_description":"Will increase frequency to quarterly distribution. Engages new custom publisher and an ad sales representative firm","og_url":"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/general-mills-re-launches-que-vida-rica\/","og_site_name":"Portada","article_published_time":"2007-08-06T05:00:00+00:00","article_modified_time":"2012-11-08T22:53:10+00:00","author":"Editorial Staff @portada_online","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Editorial Staff @portada_online","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/general-mills-re-launches-que-vida-rica\/","url":"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/general-mills-re-launches-que-vida-rica\/","name":"General Mills Re-launches Que Vida Rica","isPartOf":{"@id":"https:\/\/www.portada-online.com\/#website"},"datePublished":"2007-08-06T05:00:00+00:00","dateModified":"2012-11-08T22:53:10+00:00","author":{"@id":"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec"},"breadcrumb":{"@id":"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/general-mills-re-launches-que-vida-rica\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/general-mills-re-launches-que-vida-rica\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/general-mills-re-launches-que-vida-rica\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.portada-online.com\/"},{"@type":"ListItem","position":2,"name":"General Mills Re-launches Que Vida Rica"}]},{"@type":"WebSite","@id":"https:\/\/www.portada-online.com\/#website","url":"https:\/\/www.portada-online.com\/","name":"Portada","description":"Marketing and Business News and Intelligence","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.portada-online.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec","name":"Editorial Staff @portada_online","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.portada-online.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g","caption":"Editorial Staff @portada_online"},"description":"Portada\u2019s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.","url":"https:\/\/www.portada-online.com\/author\/portada\/"}]}},"_links":{"self":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/posts\/2418"}],"collection":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/comments?post=2418"}],"version-history":[{"count":0,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/posts\/2418\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/media?parent=2418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/categories?post=2418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/tags?post=2418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}