{"id":23996,"date":"2015-08-28T15:06:21","date_gmt":"2015-08-28T19:06:21","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=23996"},"modified":"2015-08-28T15:09:25","modified_gmt":"2015-08-28T19:09:25","slug":"ec-classified-expands-circ-to-135000","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/ec-classified-expands-circ-to-135000\/","title":{"rendered":"EC Classified Expands Circ. to 135,000"},"content":{"rendered":"

WHAT:<\/strong> EC Classifieds<\/em>, the English-language shopper launched by EC Hispanic Media in July<\/a>, is increasing its circulation to 135,000.
\nWHY IT MATTERS:\u00a0<\/strong>EC Classifieds <\/em>is trying to fill the void left by the closure of the 9.1 million circ. Penny Saver<\/em>.<\/p>\n

EC Classifieds<\/em> is expanding its weekly circulation by 45,000 to 135,000. The new areas cover the East San Gabriel Valley, West San Gabriel Valley and West Inland Empire, for a total weekly circulation of 135,000 copies. EC Classifieds is published by EC Hispanic Media, which also publishes the Spanish-language weekly shopper El Clasificado.\u00a0<\/em>
\n“It happened so quickly that most departments had only one week to prepare for the expansion. We are so proud of our EC team that has been\u00a0able to pivot on a dime to sell, print and deliver three additional zones of EC Classifieds with such short notice,\u201d declared Joe Badame, COO and Co-Founder of EC Hispanic Media.<\/p>\n

Demand Driven<\/h2>\n

EC Classifieds<\/em> is trying to fill the void left the Penny Saver<\/em>, the coupon filled magazine that has appeared in mailboxes across California for more than 50 years. The Penny Saver<\/em>, which had a circulation of 9.1 million, closed last June. EC Hispanic Media CEO, Martha de la Torre told us at the time that “The Penny Saver<\/em> was a home delivered product. We tried that before and it didn\u2019t work for us. We are a demand distribution product, people pick up El Clasificado<\/em> when they are ready to buy and shop for a product or service. Our pick up rates average 88%, we are very efficient. A circulation of 95,000 won\u2019t replace the Penny Saver’s<\/em> circulation of 9.1 million but we don\u2019t need to. We are growing because we are willing to take calculated risks. I will venture to say that 500,000 circulation can completely fill the gap in California. The added circulation is also a great way to promote our digital products and events.”<\/p>\n

[comillas]I will venture to say that 500,000 circulation can completely fill the gap in California.[\/comillas]<\/p>\n

[ctahcb]<\/p>\n","protected":false},"excerpt":{"rendered":"

EC Classifieds, the English-language shopper launched by EC Hispanic Media in July, is increasing its circulation to 135,000.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174,5],"tags":[5026,429,5027],"yoast_head":"\nEC Classified Expands Circ. to 135,000<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/ec-classified-expands-circ-to-135000\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EC Classified Expands Circ. to 135,000\" \/>\n<meta property=\"og:description\" content=\"EC Classifieds, the English-language shopper launched by EC Hispanic Media in July, is increasing its circulation to 135,000.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/ec-classified-expands-circ-to-135000\/\" \/>\n<meta property=\"og:site_name\" content=\"Portada\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-28T19:06:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-08-28T19:09:25+00:00\" \/>\n<meta name=\"author\" content=\"Editorial Staff @portada_online\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial Staff @portada_online\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/ec-classified-expands-circ-to-135000\/\",\"url\":\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/ec-classified-expands-circ-to-135000\/\",\"name\":\"EC Classified Expands Circ. to 135,000\",\"isPartOf\":{\"@id\":\"https:\/\/www.portada-online.com\/#website\"},\"datePublished\":\"2015-08-28T19:06:21+00:00\",\"dateModified\":\"2015-08-28T19:09:25+00:00\",\"author\":{\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/ec-classified-expands-circ-to-135000\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/ec-classified-expands-circ-to-135000\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/ec-classified-expands-circ-to-135000\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.portada-online.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"EC Classified Expands Circ. to 135,000\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.portada-online.com\/#website\",\"url\":\"https:\/\/www.portada-online.com\/\",\"name\":\"Portada\",\"description\":\"Marketing and Business News and Intelligence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.portada-online.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec\",\"name\":\"Editorial Staff @portada_online\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g\",\"caption\":\"Editorial Staff @portada_online\"},\"description\":\"Portada\u2019s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. 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