Penny Saver<\/em>.<\/p>\nEC Classifieds<\/em> is expanding its weekly circulation by 45,000 to 135,000. The new areas cover the East San Gabriel Valley, West San Gabriel Valley and West Inland Empire, for a total weekly circulation of 135,000 copies. EC Classifieds is published by EC Hispanic Media, which also publishes the Spanish-language weekly shopper El Clasificado.\u00a0<\/em>
\n“It happened so quickly that most departments had only one week to prepare for the expansion. We are so proud of our EC team that has been\u00a0able to pivot on a dime to sell, print and deliver three additional zones of EC Classifieds with such short notice,\u201d declared Joe Badame, COO and Co-Founder of EC Hispanic Media.<\/p>\nDemand Driven<\/h2>\n
EC Classifieds<\/em> is trying to fill the void left the Penny Saver<\/em>, the coupon filled magazine that has appeared in mailboxes across California for more than 50 years. The Penny Saver<\/em>, which had a circulation of 9.1 million, closed last June. EC Hispanic Media CEO, Martha de la Torre told us at the time that “The Penny Saver<\/em> was a home delivered product. We tried that before and it didn\u2019t work for us. We are a demand distribution product, people pick up El Clasificado<\/em> when they are ready to buy and shop for a product or service. Our pick up rates average 88%, we are very efficient. A circulation of 95,000 won\u2019t replace the Penny Saver’s<\/em> circulation of 9.1 million but we don\u2019t need to. We are growing because we are willing to take calculated risks. I will venture to say that 500,000 circulation can completely fill the gap in California. The added circulation is also a great way to promote our digital products and events.”<\/p>\n[comillas]I will venture to say that 500,000 circulation can completely fill the gap in California.[\/comillas]<\/p>\n
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EC Classifieds, the English-language shopper launched by EC Hispanic Media in July, is increasing its circulation to 135,000.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174,5],"tags":[5026,429,5027],"yoast_head":"\n
EC Classified Expands Circ. to 135,000<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n