{"id":23444,"date":"2015-07-08T09:48:02","date_gmt":"2015-07-08T13:48:02","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=23444"},"modified":"2015-07-09T08:36:20","modified_gmt":"2015-07-09T12:36:20","slug":"azteca-america-launches-sponsored-content-digital-activation-presented-by-ford","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/hispanic-media\/broadcast\/azteca-america-launches-sponsored-content-digital-activation-presented-by-ford\/","title":{"rendered":"Azteca America Launches Sponsored-Content Digital Activation Presented by Ford"},"content":{"rendered":"
What: <\/strong>Azteca America has joined forces with Ford Motor Company to develop and launch \u201cFuerza Ford,\u201d <\/em>a ten-episode sponsored-content initiative showcasing the Ford F-150.\u201cFuerza Ford\u201d<\/em>, launching \u00a0yesterday July 7, features boxers and experts and will run for ten weeks, with a new video released each week.
\nWhy it matters: <\/strong>Ford used to have a partnership with AOL Latino as well as with other pure digital players. The new partnership with Azteca shows how originally pure TV players are expanding their digital presence to engage brands.<\/p>\n