{"id":23444,"date":"2015-07-08T09:48:02","date_gmt":"2015-07-08T13:48:02","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=23444"},"modified":"2015-07-09T08:36:20","modified_gmt":"2015-07-09T12:36:20","slug":"azteca-america-launches-sponsored-content-digital-activation-presented-by-ford","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/hispanic-media\/broadcast\/azteca-america-launches-sponsored-content-digital-activation-presented-by-ford\/","title":{"rendered":"Azteca America Launches Sponsored-Content Digital Activation Presented by Ford"},"content":{"rendered":"

What: <\/strong>Azteca America has joined forces with Ford Motor Company to develop and launch \u201cFuerza Ford,\u201d <\/em>a ten-episode sponsored-content initiative showcasing the Ford F-150.\u201cFuerza Ford\u201d<\/em>, launching \u00a0yesterday July 7, features boxers and experts and will run for ten weeks, with a new video released each week.
\nWhy it matters: <\/strong>Ford used to have a partnership with AOL Latino as well as with other pure digital players. The new partnership with Azteca shows how originally pure TV players are expanding their digital presence to engage brands.<\/p>\n

\"fford_logo_500\"<\/a>Azteca America has announced it has joined forces with client partner Ford Motor Company<\/strong> to develop and launch \u201cFuerza Ford,\u201d<\/strong> <\/em>a ten-episode sponsored-content initiative showcasing the Ford F-150. The original Spanish-language web series, launching July 7, features notable amateur boxers and experts and will run for ten weeks, with a new video released each week.<\/p>\n

\u201cFuerza Ford\u201d introduces viewers and boxing enthusiasts to Mexican boxers Giselle Leal, Edgar Ju\u00e1rez Calzada <\/strong>and Michel de la Vega Esparza Oteo<\/strong>. The pro boxers will offer viewers expert boxing tips, provide an inside look to their lifestyles, and show how their determination, passion and hard work echoes the spirit of a Ford owner.<\/p>\n

Azteca will host the videos on a dedicated \u201cFuerza Ford\u201d branded hub at https:\/\/us.azteca.com\/fuerzaford\u00a0<\/a>as well as on its Facebook and Twitter social media platforms to connect with wider audiences across several age demographics. View the series promo here.<\/p>\n

“Ford is a leader in content marketing for U.S. Latinos, which is why we’re so honored to work together on the \u2018Fuerza Ford\u2019 boxing video campaign,\u201d said Court Stroud<\/strong>, Executive Vice President, Network Sales and Digital, Azteca America. \u201cGiven that Azteca produces more hours of video content than any other U.S. Hispanic television network, storytelling is in our D.N.A. We are a natural fit for brands looking for high quality, digital-first content.”<\/p>\n

[comillas]Ford has been the exclusive television automotive sponsor for \u201cBox Azteca\u201d since 2010.
\n[\/comillas]<\/p>\n

\u201cFord Motor Company is proud to partner with Azteca TV to create a unique co-branded online hub as a source for Hispanic boxing lovers and newcomers alike to come and enjoy extended content beyond the matches in the ring \u2013 something we know the audience is passionate about,\u201d added David Rodriguez<\/strong>, Multicultural Marketing Manager, Ford. \u201cThe Ford-branded boxing tutorial series is a great opportunity to further expose viewers to the 2015 Ford F-150 and showcase the toughness, technology and versatility the truck has to offer.\u201d<\/p>\n

Ford has been the exclusive television automotive sponsor for \u201cBox Azteca\u201d since 2010.
\n[ctahcb]<\/p>\n","protected":false},"excerpt":{"rendered":"

What: Azteca America has joined forces with Ford Motor Company to develop and launch \u201cFuerza Ford,\u201d a ten-episode sponsored-content initiative showcasing the Ford F-150.\u201cFuerza Ford\u201d, launching \u00a0yesterday July 7, features boxers and experts and will run for ten weeks, with a new video released each week. Why it matters: Ford used to have a partnership […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174,24,872,42],"tags":[353,880,5050],"yoast_head":"\nAzteca America Launches Sponsored-Content Digital Activation Presented by Ford<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.portada-online.com\/hispanic-media\/broadcast\/azteca-america-launches-sponsored-content-digital-activation-presented-by-ford\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Azteca America Launches Sponsored-Content Digital Activation Presented by Ford\" \/>\n<meta property=\"og:description\" content=\"What: Azteca America has joined forces with Ford Motor Company to develop and launch \u201cFuerza Ford,\u201d a ten-episode sponsored-content initiative showcasing the Ford F-150.\u201cFuerza Ford\u201d, launching \u00a0yesterday July 7, features boxers and experts and will run for ten weeks, with a new video released each week. 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