{"id":23288,"date":"2015-06-24T17:43:40","date_gmt":"2015-06-24T21:43:40","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=23288"},"modified":"2015-06-24T17:46:08","modified_gmt":"2015-06-24T21:46:08","slug":"programmatic-audio-exchanges-get-a-boost-with-us-21-million-series-b-funding-in-jelli","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/digital-media\/programmatic-audio-exchanges-get-a-boost-with-us-21-million-series-b-funding-in-jelli\/","title":{"rendered":"Programmatic Audio Exchanges get a boost with US $21 Million Series B Funding in Jelli"},"content":{"rendered":"

What: <\/strong>Programmatic audio advertising platform Jelli\u00a0has raised a US$21 million Series B funding round, bringing the platform total funding to US$37.6 million.The proceeds\u00a0from the round\u00a0will be further invested in powering\u00a0two major partnerships:\u00a0the launch of ExpressWay for national sales firm\u00a0Katz \u00ad\u00adand a private audio exchange partnership with iHeartMedia<\/a>.
\nWhy it matters:\u00a0<\/strong>Programmatic audio advertising for broadcasters is still an immature market: roughly 4 trillion audio ads run every year in the United States, but most of the ads in radio and audio are handled in traditional ways. \u00a0“This financing round is about preparing for a significant shift, where both traditional radio broadcasting and digital audio advertising all start to become programmatic,” said Mike Dougherty, CEO of Jelli.<\/p>\n

\"logo\"<\/a>Jelli<\/a>, a programmatic audio advertising platform, has raised a US$21 million Series B funding round \u00a0led by Relay Ventures, Intel Capital, First Round Capital, iHeartMedia and Universal Music Group. This round brings the platform total funding to US$37.6 million.<\/p>\n

The \u00a0takings raised in the round will be invested in supporting two major partnerships forged this year: one \u00a0is the launch of ExpressWay from Katz ( from Katz Media Group)\u00ad\u00ad, an audio ad exchange powered by Jelli\u2019s platform. The other is a private audio exchange partnership with iHeartMedia<\/a>.These partnerships offer advertisers and publishers a SaaS platform to buy and sell radio advertising programmatically.<\/p>\n

Jelli has been focusing primarily on rolling out these partnerships for the past six months. According to\u00a0Mike Dougherty, CEO of Jelli<\/strong>, these efforts have generated significant growth. Prior to the partnerships, Jelli\u2019s platform hosted 400 radio stations in 100 cities in the United States.Today, more than 830 radio stations use Jelli\u2019s platform in more than 250 cities. Over the past year, Jelli has run several hundred ad campaigns for advertisers and agencies.<\/p>\n

[comillas]Programmatic audio advertising for broadcasters is still an immature market: roughly 4 trillion audio ads run every year in the United States, but most of the ads in radio and audio are handled in traditional ways.[\/comillas]<\/p>\n

<\/span>Dougherty said programmatic audio advertising for broadcasters is still an immature market: roughly 4 trillion audio ads run every year in the United States, but most of the ads in radio and audio are handled in traditional ways, he said.<\/p>\n

\"descarga\"<\/a>\u201cWe\u2019re trying to bring programmatic to audio and radio.The product developments we\u2019ll be doing with this round include significant investments in data management and data services, and more services for advertisers and agencies to plug into these exchanges,\u201d said Dougherty.\u00a0\u201cThere really isn\u2019t a robust DSP for audio and we think there should be,\u201d he added while pointing the fact that digital streaming and radio broadcast buyers alike could benefit from an audio DSP to leverage proprietary or licensed data to inform their audio buys.<\/p>\n

\u201cThis financing round is about preparing for a significant shift, where both traditional radio broadcasting and digital audio advertising all start to become programmatic and sold through these exchanges,\u201d Dougherty said. \u201cProgrammatic audio is evolving rapidly on all sides of the equation and, at some point, we won\u2019t see a siloed approach between broadcast and digital.\u201d<\/p>\n

That broadcast\/digital divide has been audio advertisers looking for scale ‘s main concern. Dougherty said its partnership with iHeartMedia is helping to clear that barrier. The broadcast giant hosts 245 million listeners in the United States per month, including 97 million monthly digital uniques, making it the largest radio outlet in the nation.<\/p>\n

Programmatic advertising for broadcast<\/h2>\n

Programmatic advertising for broadcast is still a big challenge, as this is an industry niche that is still being shaped. According to Dougherty, radio scoops up US$1 of every US$10 of US ad budgets, but it\u2019s the other US$9 that get all the attention in the programmatic development space.<\/p>\n

\u201cThere\u2019s a lot of investment in programmatic around digital and around video,\u201d he said. \u201cGetting the word out that audio is now programmatic is the next challenge we all face.\u201d<\/p>\n

In spite of the challenges, Dougherty said they\u2019ve seen high demand from advertisers to buy broadcast audio ads programmatically. He strongly expects the profile of prospective clients to diversify.<\/p>\n

\u201cWe\u2019re seeing demand primarily from traditional radio advertisers and agencies who buy radio because this is a better way of executing, but we\u2019re also going to see programmatic agencies and trading desks get involved, which is incremental demand because they\u2019re not buying radio today. Our partners are sold out of whatever inventory they\u2019re providing to the buy side,\u201d Dougherty said.<\/p>\n

Demand has been booming, as a matter of fact.Looking ahead to the next 12 months, Jelli will continue to scale its tech and bring more advertisers and inventory onto its platform and into its partner exchanges.<\/p>\n

\u201c \u201cAs the technology platform supporting all those segments, we have to be ready for that,\u201d\u00a0said Dougherty.<\/p>\n

[ctahcb]<\/h3>\n","protected":false},"excerpt":{"rendered":"

What: Programmatic audio advertising platform Jelli\u00a0has raised a US$21 million Series B funding round, bringing the platform total funding to US$37.6 million.The proceeds\u00a0from the round\u00a0will be further invested in powering\u00a0two major partnerships:\u00a0the launch of ExpressWay for national sales firm\u00a0Katz \u00ad\u00adand a private audio exchange partnership with iHeartMedia. Why it matters:\u00a0Programmatic audio advertising for broadcasters is […]<\/p>\n","protected":false},"author":1939,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174,256,4,42,251,6],"tags":[4987,4989,4988,4986,4984,4985],"yoast_head":"\nProgrammatic Audio Exchanges get a boost with US $21 Million Series B Funding in Jelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.portada-online.com\/digital-media\/programmatic-audio-exchanges-get-a-boost-with-us-21-million-series-b-funding-in-jelli\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programmatic Audio Exchanges get a boost with US $21 Million Series B Funding in Jelli\" \/>\n<meta property=\"og:description\" content=\"What: Programmatic audio advertising platform Jelli\u00a0has raised a US$21 million Series B funding round, bringing the platform total funding to US$37.6 million.The proceeds\u00a0from the round\u00a0will be further invested in powering\u00a0two major partnerships:\u00a0the launch of ExpressWay for national sales firm\u00a0Katz \u00ad\u00adand a private audio exchange partnership with iHeartMedia. Why it matters:\u00a0Programmatic audio advertising for broadcasters is […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.portada-online.com\/digital-media\/programmatic-audio-exchanges-get-a-boost-with-us-21-million-series-b-funding-in-jelli\/\" \/>\n<meta property=\"og:site_name\" content=\"Portada\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-24T21:43:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-06-24T21:46:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/06\/logo1.png\" \/>\n<meta name=\"author\" content=\"Celeste Martorana @celesmartorana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Celeste Martorana @celesmartorana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.portada-online.com\/digital-media\/programmatic-audio-exchanges-get-a-boost-with-us-21-million-series-b-funding-in-jelli\/\",\"url\":\"https:\/\/www.portada-online.com\/digital-media\/programmatic-audio-exchanges-get-a-boost-with-us-21-million-series-b-funding-in-jelli\/\",\"name\":\"Programmatic Audio Exchanges get a boost with US $21 Million Series B Funding in Jelli\",\"isPartOf\":{\"@id\":\"https:\/\/www.portada-online.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.portada-online.com\/digital-media\/programmatic-audio-exchanges-get-a-boost-with-us-21-million-series-b-funding-in-jelli\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.portada-online.com\/digital-media\/programmatic-audio-exchanges-get-a-boost-with-us-21-million-series-b-funding-in-jelli\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/06\/logo1.png\",\"datePublished\":\"2015-06-24T21:43:40+00:00\",\"dateModified\":\"2015-06-24T21:46:08+00:00\",\"author\":{\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/ec87420cdb8e738ef2b95fbc2c1ab1b0\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.portada-online.com\/digital-media\/programmatic-audio-exchanges-get-a-boost-with-us-21-million-series-b-funding-in-jelli\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.portada-online.com\/digital-media\/programmatic-audio-exchanges-get-a-boost-with-us-21-million-series-b-funding-in-jelli\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.portada-online.com\/digital-media\/programmatic-audio-exchanges-get-a-boost-with-us-21-million-series-b-funding-in-jelli\/#primaryimage\",\"url\":\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/06\/logo1.png\",\"contentUrl\":\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/06\/logo1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.portada-online.com\/digital-media\/programmatic-audio-exchanges-get-a-boost-with-us-21-million-series-b-funding-in-jelli\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.portada-online.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programmatic Audio Exchanges get a boost with US $21 Million Series B Funding in Jelli\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.portada-online.com\/#website\",\"url\":\"https:\/\/www.portada-online.com\/\",\"name\":\"Portada\",\"description\":\"Marketing and Business News and Intelligence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.portada-online.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/ec87420cdb8e738ef2b95fbc2c1ab1b0\",\"name\":\"Celeste Martorana @celesmartorana\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5c3ee373ae1ce470866dfd0d03874256?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5c3ee373ae1ce470866dfd0d03874256?s=96&d=mm&r=g\",\"caption\":\"Celeste Martorana @celesmartorana\"},\"url\":\"https:\/\/www.portada-online.com\/author\/cmartorana\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Programmatic Audio Exchanges get a boost with US $21 Million Series B Funding in Jelli","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.portada-online.com\/digital-media\/programmatic-audio-exchanges-get-a-boost-with-us-21-million-series-b-funding-in-jelli\/","og_locale":"en_US","og_type":"article","og_title":"Programmatic Audio Exchanges get a boost with US $21 Million Series B Funding in Jelli","og_description":"What: Programmatic audio advertising platform Jelli\u00a0has raised a US$21 million Series B funding round, bringing the platform total funding to US$37.6 million.The proceeds\u00a0from the round\u00a0will be further invested in powering\u00a0two major partnerships:\u00a0the launch of ExpressWay for national sales firm\u00a0Katz \u00ad\u00adand a private audio exchange partnership with iHeartMedia. Why it matters:\u00a0Programmatic audio advertising for broadcasters is […]","og_url":"https:\/\/www.portada-online.com\/digital-media\/programmatic-audio-exchanges-get-a-boost-with-us-21-million-series-b-funding-in-jelli\/","og_site_name":"Portada","article_published_time":"2015-06-24T21:43:40+00:00","article_modified_time":"2015-06-24T21:46:08+00:00","og_image":[{"url":"https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/06\/logo1.png"}],"author":"Celeste Martorana @celesmartorana","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Celeste Martorana @celesmartorana","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.portada-online.com\/digital-media\/programmatic-audio-exchanges-get-a-boost-with-us-21-million-series-b-funding-in-jelli\/","url":"https:\/\/www.portada-online.com\/digital-media\/programmatic-audio-exchanges-get-a-boost-with-us-21-million-series-b-funding-in-jelli\/","name":"Programmatic Audio Exchanges get a boost with US $21 Million Series B Funding in Jelli","isPartOf":{"@id":"https:\/\/www.portada-online.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.portada-online.com\/digital-media\/programmatic-audio-exchanges-get-a-boost-with-us-21-million-series-b-funding-in-jelli\/#primaryimage"},"image":{"@id":"https:\/\/www.portada-online.com\/digital-media\/programmatic-audio-exchanges-get-a-boost-with-us-21-million-series-b-funding-in-jelli\/#primaryimage"},"thumbnailUrl":"https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/06\/logo1.png","datePublished":"2015-06-24T21:43:40+00:00","dateModified":"2015-06-24T21:46:08+00:00","author":{"@id":"https:\/\/www.portada-online.com\/#\/schema\/person\/ec87420cdb8e738ef2b95fbc2c1ab1b0"},"breadcrumb":{"@id":"https:\/\/www.portada-online.com\/digital-media\/programmatic-audio-exchanges-get-a-boost-with-us-21-million-series-b-funding-in-jelli\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.portada-online.com\/digital-media\/programmatic-audio-exchanges-get-a-boost-with-us-21-million-series-b-funding-in-jelli\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.portada-online.com\/digital-media\/programmatic-audio-exchanges-get-a-boost-with-us-21-million-series-b-funding-in-jelli\/#primaryimage","url":"https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/06\/logo1.png","contentUrl":"https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/06\/logo1.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.portada-online.com\/digital-media\/programmatic-audio-exchanges-get-a-boost-with-us-21-million-series-b-funding-in-jelli\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.portada-online.com\/"},{"@type":"ListItem","position":2,"name":"Programmatic Audio Exchanges get a boost with US $21 Million Series B Funding in Jelli"}]},{"@type":"WebSite","@id":"https:\/\/www.portada-online.com\/#website","url":"https:\/\/www.portada-online.com\/","name":"Portada","description":"Marketing and Business News and Intelligence","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.portada-online.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.portada-online.com\/#\/schema\/person\/ec87420cdb8e738ef2b95fbc2c1ab1b0","name":"Celeste Martorana @celesmartorana","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.portada-online.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5c3ee373ae1ce470866dfd0d03874256?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5c3ee373ae1ce470866dfd0d03874256?s=96&d=mm&r=g","caption":"Celeste Martorana @celesmartorana"},"url":"https:\/\/www.portada-online.com\/author\/cmartorana\/"}]}},"_links":{"self":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/posts\/23288"}],"collection":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/users\/1939"}],"replies":[{"embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/comments?post=23288"}],"version-history":[{"count":0,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/posts\/23288\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/media?parent=23288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/categories?post=23288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/tags?post=23288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}