{"id":23288,"date":"2015-06-24T17:43:40","date_gmt":"2015-06-24T21:43:40","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=23288"},"modified":"2015-06-24T17:46:08","modified_gmt":"2015-06-24T21:46:08","slug":"programmatic-audio-exchanges-get-a-boost-with-us-21-million-series-b-funding-in-jelli","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/digital-media\/programmatic-audio-exchanges-get-a-boost-with-us-21-million-series-b-funding-in-jelli\/","title":{"rendered":"Programmatic Audio Exchanges get a boost with US $21 Million Series B Funding in Jelli"},"content":{"rendered":"
What: <\/strong>Programmatic audio advertising platform Jelli\u00a0has raised a US$21 million Series B funding round, bringing the platform total funding to US$37.6 million.The proceeds\u00a0from the round\u00a0will be further invested in powering\u00a0two major partnerships:\u00a0the launch of ExpressWay for national sales firm\u00a0Katz \u00ad\u00adand a private audio exchange partnership with iHeartMedia<\/a>. <\/a>Jelli<\/a>, a programmatic audio advertising platform, has raised a US$21 million Series B funding round \u00a0led by Relay Ventures, Intel Capital, First Round Capital, iHeartMedia and Universal Music Group. This round brings the platform total funding to US$37.6 million.<\/p>\n The \u00a0takings raised in the round will be invested in supporting two major partnerships forged this year: one \u00a0is the launch of ExpressWay from Katz ( from Katz Media Group)\u00ad\u00ad, an audio ad exchange powered by Jelli\u2019s platform. The other is a private audio exchange partnership with iHeartMedia<\/a>.These partnerships offer advertisers and publishers a SaaS platform to buy and sell radio advertising programmatically.<\/p>\n Jelli has been focusing primarily on rolling out these partnerships for the past six months. According to\u00a0Mike Dougherty, CEO of Jelli<\/strong>, these efforts have generated significant growth. Prior to the partnerships, Jelli\u2019s platform hosted 400 radio stations in 100 cities in the United States.Today, more than 830 radio stations use Jelli\u2019s platform in more than 250 cities. Over the past year, Jelli has run several hundred ad campaigns for advertisers and agencies.<\/p>\n [comillas]Programmatic audio advertising for broadcasters is still an immature market: roughly 4 trillion audio ads run every year in the United States, but most of the ads in radio and audio are handled in traditional ways.[\/comillas]<\/p>\n
\nWhy it matters:\u00a0<\/strong>Programmatic audio advertising for broadcasters is still an immature market: roughly 4 trillion audio ads run every year in the United States, but most of the ads in radio and audio are handled in traditional ways. \u00a0“This financing round is about preparing for a significant shift, where both traditional radio broadcasting and digital audio advertising all start to become programmatic,” said Mike Dougherty, CEO of Jelli.<\/p>\n