{"id":20107,"date":"2014-09-08T12:18:06","date_gmt":"2014-09-08T16:18:06","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=20107"},"modified":"2014-09-08T12:48:28","modified_gmt":"2014-09-08T16:48:28","slug":"skyword-acquires-custom-video-company-vidaao-closes-us-11-million-investment-round","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/digital-media\/skyword-acquires-custom-video-company-vidaao-closes-us-11-million-investment-round\/","title":{"rendered":"Skyword acquires custom video company Vidaao, closes US $11 million investment round"},"content":{"rendered":"<p class=\"notice three\"><strong>What:\u00a0<\/strong>Skyword acquired\u00a0custom video production and animation marketplace Vidaao for an undisclosed sum.\u00a0Following the acquisition\u00a0Skyword\u00a0will have rights to the Vidaao platform and freelancer community. In addition, Skyword received\u00a0a US $11 million investment in growth financing\u00a0from Cox Media Group.\u00a0Skyword will also open a\u00a0new office in NYC.<br \/>\n<strong>Why it matters: \u00a0<\/strong>Content Marketing Services continue being in high demand and Skyword financing intends to meet that demand with more services and resources. The acquisition of video production company Vidaao also highlights online video as a key element in the content marketing services mix.<\/p>\n<p><strong><img decoding=\"async\" class=\"alignleft  wp-image-20108\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/09\/descarga-250x178.png\" alt=\"descarga\" width=\"139\" height=\"99\" \/>Skyword<\/strong> has acquired <strong>Vidaao<\/strong>, a New York City-based video creation platform with a robust freelance video producer community. As a result, the \u00a0platform and service provider is adding a NYC office to its\u00a0Boston, Pittsburgh, and Palo Alto locations. The company has also closed an additional US $11 million in growth financing.<\/p>\n<p>Although Skyword has not disclosed the terms of the acquisition, Skyword will have rights to the Vidaao platform, freelancer community, and has also hired all Vidaao employees.\u00a0As many other companies, Skyword has been struggling to create video at the scale required in today\u2019s digital age and with the level of quality that will move people to act. According to\u00a0<span style=\"color: #222222\">Skyword CEO <strong>Tom Gerace<\/strong><\/span>\u00a0,\u00a0<span style=\"color: #222222\">businesses want to create a volume of high-quality video content on a consistent basis to engage their online audiences. &#8220;Unfortunately, the process is messy, expensive, and hard to scale when working with one-off vendors. By bringing Vidaao into the content creation process, Skyword gives businesses access to more than 1,000 videographers who specialize in live action and animation production. We&#8217;re giving brand marketers direct access to creatives, cutting out the middleman.&#8221;<\/span><\/p>\n<p>[comillas]Online Video creation can be a messy, expensive, and hard to scale process when working with one-off vendors. Now Skyword will be able to provide access to more than 1,000 videographers.[\/comillas]<\/p>\n<p>Vidaao is an online marketplace connecting buyers and sellers of custom video production services. Thanks to its network of video producers, clients only need to write down their briefs \u2014 Vidaao will then take care of production, planning, strategy and paperwork.\u00a0<a href=\"https:\/\/mkto-sj020009.com\/hQz1Z5H00S000szD8030M9v\">Vidaao<\/a>\u00a0will basically help Skyword in solving the video challenge as it allows\u00a0 matching the right creative with a brand\u2019s unique needs and then simplify the production process from beginning to end \u2013 all within a single platform.<\/p>\n<h2><strong>Growth Funding<\/strong><\/h2>\n<p>Skyword has also raised an additional US $11 million in financing , \u00a0to help fuel the company\u2019s growth, expand its product and service offerings, and build its\u2019 partner ecosystem. This additional investment from Cox Media Group allows Skyword \u00a0to continue investing in providing available enterprise-level technology, access to authentic voices and professional services.<\/p>\n<p><span style=\"color: #222222\">There are also video producers with extensive experience in the U.S. Hispanic or Latin American marketers within the Vidaao freelance community. These markets , says Gerace<strong>,\u00a0<\/strong>are extremely important to Skyword: &#8220;they will continue to be a focus of ours moving forward.&#8221;<\/span><\/p>\n<p>[ctalatinb]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>Skyword<\/strong> has acquired <strong>Vidaao<\/strong>, a New York City-based video creation platform with a robust freelance video producer community. As a result, the \u00a0platform and service provider is adding a NYC office to our Boston, Pittsburgh, and Palo Alto locations. The company has also closed an additional US $11 million in growth financing.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174,79,4,129],"tags":[3438,991,1649,3826,639],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Skyword acquires custom video company Vidaao, closes US $11 million investment round<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.portada-online.com\/digital-media\/skyword-acquires-custom-video-company-vidaao-closes-us-11-million-investment-round\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skyword acquires custom video company Vidaao, closes US $11 million investment round\" \/>\n<meta property=\"og:description\" content=\"Skyword has acquired Vidaao, a New York City-based video creation platform with a robust freelance video producer community. As a result, the \u00a0platform and service provider is adding a NYC office to our Boston, Pittsburgh, and Palo Alto locations. The company has also closed an additional US $11 million in growth financing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.portada-online.com\/digital-media\/skyword-acquires-custom-video-company-vidaao-closes-us-11-million-investment-round\/\" \/>\n<meta property=\"og:site_name\" content=\"Portada\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-08T16:18:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-09-08T16:48:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/09\/descarga-250x178.png\" \/>\n<meta name=\"author\" content=\"Editorial Staff @portada_online\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial Staff @portada_online\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.portada-online.com\/digital-media\/skyword-acquires-custom-video-company-vidaao-closes-us-11-million-investment-round\/\",\"url\":\"https:\/\/www.portada-online.com\/digital-media\/skyword-acquires-custom-video-company-vidaao-closes-us-11-million-investment-round\/\",\"name\":\"Skyword acquires custom video company Vidaao, closes US $11 million investment round\",\"isPartOf\":{\"@id\":\"https:\/\/www.portada-online.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.portada-online.com\/digital-media\/skyword-acquires-custom-video-company-vidaao-closes-us-11-million-investment-round\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.portada-online.com\/digital-media\/skyword-acquires-custom-video-company-vidaao-closes-us-11-million-investment-round\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/09\/descarga-250x178.png\",\"datePublished\":\"2014-09-08T16:18:06+00:00\",\"dateModified\":\"2014-09-08T16:48:28+00:00\",\"author\":{\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.portada-online.com\/digital-media\/skyword-acquires-custom-video-company-vidaao-closes-us-11-million-investment-round\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.portada-online.com\/digital-media\/skyword-acquires-custom-video-company-vidaao-closes-us-11-million-investment-round\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.portada-online.com\/digital-media\/skyword-acquires-custom-video-company-vidaao-closes-us-11-million-investment-round\/#primaryimage\",\"url\":\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/09\/descarga.png\",\"contentUrl\":\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/09\/descarga.png\",\"width\":282,\"height\":178},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.portada-online.com\/digital-media\/skyword-acquires-custom-video-company-vidaao-closes-us-11-million-investment-round\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.portada-online.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Skyword acquires custom video company Vidaao, closes US $11 million investment round\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.portada-online.com\/#website\",\"url\":\"https:\/\/www.portada-online.com\/\",\"name\":\"Portada\",\"description\":\"Marketing and Business News and Intelligence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.portada-online.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec\",\"name\":\"Editorial Staff @portada_online\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g\",\"caption\":\"Editorial Staff @portada_online\"},\"description\":\"Portada\u2019s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.\",\"url\":\"https:\/\/www.portada-online.com\/author\/portada\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Skyword acquires custom video company Vidaao, closes US $11 million investment round","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.portada-online.com\/digital-media\/skyword-acquires-custom-video-company-vidaao-closes-us-11-million-investment-round\/","og_locale":"en_US","og_type":"article","og_title":"Skyword acquires custom video company Vidaao, closes US $11 million investment round","og_description":"Skyword has acquired Vidaao, a New York City-based video creation platform with a robust freelance video producer community. As a result, the \u00a0platform and service provider is adding a NYC office to our Boston, Pittsburgh, and Palo Alto locations. The company has also closed an additional US $11 million in growth financing.","og_url":"https:\/\/www.portada-online.com\/digital-media\/skyword-acquires-custom-video-company-vidaao-closes-us-11-million-investment-round\/","og_site_name":"Portada","article_published_time":"2014-09-08T16:18:06+00:00","article_modified_time":"2014-09-08T16:48:28+00:00","og_image":[{"url":"https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/09\/descarga-250x178.png"}],"author":"Editorial Staff @portada_online","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Editorial Staff @portada_online","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.portada-online.com\/digital-media\/skyword-acquires-custom-video-company-vidaao-closes-us-11-million-investment-round\/","url":"https:\/\/www.portada-online.com\/digital-media\/skyword-acquires-custom-video-company-vidaao-closes-us-11-million-investment-round\/","name":"Skyword acquires custom video company Vidaao, closes US $11 million investment round","isPartOf":{"@id":"https:\/\/www.portada-online.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.portada-online.com\/digital-media\/skyword-acquires-custom-video-company-vidaao-closes-us-11-million-investment-round\/#primaryimage"},"image":{"@id":"https:\/\/www.portada-online.com\/digital-media\/skyword-acquires-custom-video-company-vidaao-closes-us-11-million-investment-round\/#primaryimage"},"thumbnailUrl":"https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/09\/descarga-250x178.png","datePublished":"2014-09-08T16:18:06+00:00","dateModified":"2014-09-08T16:48:28+00:00","author":{"@id":"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec"},"breadcrumb":{"@id":"https:\/\/www.portada-online.com\/digital-media\/skyword-acquires-custom-video-company-vidaao-closes-us-11-million-investment-round\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.portada-online.com\/digital-media\/skyword-acquires-custom-video-company-vidaao-closes-us-11-million-investment-round\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.portada-online.com\/digital-media\/skyword-acquires-custom-video-company-vidaao-closes-us-11-million-investment-round\/#primaryimage","url":"https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/09\/descarga.png","contentUrl":"https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/09\/descarga.png","width":282,"height":178},{"@type":"BreadcrumbList","@id":"https:\/\/www.portada-online.com\/digital-media\/skyword-acquires-custom-video-company-vidaao-closes-us-11-million-investment-round\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.portada-online.com\/"},{"@type":"ListItem","position":2,"name":"Skyword acquires custom video company Vidaao, closes US $11 million investment round"}]},{"@type":"WebSite","@id":"https:\/\/www.portada-online.com\/#website","url":"https:\/\/www.portada-online.com\/","name":"Portada","description":"Marketing and Business News and Intelligence","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.portada-online.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec","name":"Editorial Staff @portada_online","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.portada-online.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g","caption":"Editorial Staff @portada_online"},"description":"Portada\u2019s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.","url":"https:\/\/www.portada-online.com\/author\/portada\/"}]}},"_links":{"self":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/posts\/20107"}],"collection":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/comments?post=20107"}],"version-history":[{"count":0,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/posts\/20107\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/media?parent=20107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/categories?post=20107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/tags?post=20107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}