{"id":1859,"date":"2006-07-05T12:00:00","date_gmt":"2006-07-05T05:00:00","guid":{"rendered":"https:\/\/portada.wpengine.com\/2006\/07\/05\/advertising-campaigns-general-mills\/"},"modified":"2012-11-08T22:43:51","modified_gmt":"2012-11-08T22:43:51","slug":"advertising-campaigns-general-mills","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/advertising-campaigns-general-mills\/","title":{"rendered":"Advertising Campaigns: General Mills"},"content":{"rendered":"

General Mills will undertake a national advertising campaign in 5 major Hispanic magazines to support its Yoplait (yoghurt) and La Lechera (flakes) brands. The campaign will take place during August and September, Rudy Rodriguez, Director of Multicultural Marketing at General Mills, tells Portada®. Together with Procter & Gamble, General Mills is one of the largest Hispanic print advertisers (particularly Free Standing Inserts).<\/p>\n

In 2006, General Mills has made a conscious effort to broaden its appeal to the Hispanic market with the launch of Dora the Explorer cereal and La Lechera flakes brands. <\/a><\/p>\n

Yoplait's rival Dannon has higher brand recognition among U.S. Hispanics, particularly first general Hispanics who know Dannon from their home country in Latin America. General Mills has conducted several studies to better connect with Hispanic consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"

New print advertising campaign for La Lechera Flakes and Yoplait brands. <\/STRONG><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125,42,5],"tags":[],"yoast_head":"\nAdvertising Campaigns: General Mills<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/advertising-campaigns-general-mills\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising Campaigns: General Mills\" \/>\n<meta property=\"og:description\" content=\"New print advertising campaign for La Lechera Flakes and Yoplait brands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/advertising-campaigns-general-mills\/\" \/>\n<meta property=\"og:site_name\" content=\"Portada\" \/>\n<meta property=\"article:published_time\" content=\"2006-07-05T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-11-08T22:43:51+00:00\" \/>\n<meta name=\"author\" content=\"Editorial Staff @portada_online\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial Staff @portada_online\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/advertising-campaigns-general-mills\/\",\"url\":\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/advertising-campaigns-general-mills\/\",\"name\":\"Advertising Campaigns: General Mills\",\"isPartOf\":{\"@id\":\"https:\/\/www.portada-online.com\/#website\"},\"datePublished\":\"2006-07-05T05:00:00+00:00\",\"dateModified\":\"2012-11-08T22:43:51+00:00\",\"author\":{\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/advertising-campaigns-general-mills\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/advertising-campaigns-general-mills\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/advertising-campaigns-general-mills\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.portada-online.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Advertising Campaigns: General Mills\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.portada-online.com\/#website\",\"url\":\"https:\/\/www.portada-online.com\/\",\"name\":\"Portada\",\"description\":\"Marketing and Business News and Intelligence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.portada-online.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec\",\"name\":\"Editorial Staff @portada_online\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g\",\"caption\":\"Editorial Staff @portada_online\"},\"description\":\"Portada\u2019s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.\",\"url\":\"https:\/\/www.portada-online.com\/author\/portada\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Advertising Campaigns: General Mills","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/advertising-campaigns-general-mills\/","og_locale":"en_US","og_type":"article","og_title":"Advertising Campaigns: General Mills","og_description":"New print advertising campaign for La Lechera Flakes and Yoplait brands.","og_url":"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/advertising-campaigns-general-mills\/","og_site_name":"Portada","article_published_time":"2006-07-05T05:00:00+00:00","article_modified_time":"2012-11-08T22:43:51+00:00","author":"Editorial Staff @portada_online","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Editorial Staff @portada_online","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/advertising-campaigns-general-mills\/","url":"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/advertising-campaigns-general-mills\/","name":"Advertising Campaigns: General Mills","isPartOf":{"@id":"https:\/\/www.portada-online.com\/#website"},"datePublished":"2006-07-05T05:00:00+00:00","dateModified":"2012-11-08T22:43:51+00:00","author":{"@id":"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec"},"breadcrumb":{"@id":"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/advertising-campaigns-general-mills\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/advertising-campaigns-general-mills\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/advertising-campaigns-general-mills\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.portada-online.com\/"},{"@type":"ListItem","position":2,"name":"Advertising Campaigns: General Mills"}]},{"@type":"WebSite","@id":"https:\/\/www.portada-online.com\/#website","url":"https:\/\/www.portada-online.com\/","name":"Portada","description":"Marketing and Business News and Intelligence","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.portada-online.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec","name":"Editorial Staff @portada_online","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.portada-online.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g","caption":"Editorial Staff @portada_online"},"description":"Portada\u2019s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.","url":"https:\/\/www.portada-online.com\/author\/portada\/"}]}},"_links":{"self":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/posts\/1859"}],"collection":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/comments?post=1859"}],"version-history":[{"count":0,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/posts\/1859\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/media?parent=1859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/categories?post=1859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/tags?post=1859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}