{"id":18043,"date":"2014-04-02T06:43:32","date_gmt":"2014-04-02T10:43:32","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=18043"},"modified":"2014-04-03T07:51:19","modified_gmt":"2014-04-03T11:51:19","slug":"espns-artie-bulgrin-to-speak-latin-online-video-forum-about-credible-engagement-metrics","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/video-marketing\/espns-artie-bulgrin-to-speak-latin-online-video-forum-about-credible-engagement-metrics\/","title":{"rendered":"Top players from Amex, Group M, ESPN and ComsCore to speak @ Latin Online Video Forum"},"content":{"rendered":"<p>How can we best develop widely accepted audience engagement metrics for multi-screen online video? That is going to be a key question at Portada&#8217;s Latin Online Video Forum on June 3 in Miami&#8217;s in InterContinental Hotel. We just got confirmation that<a title=\"Artie Bulgrin\" href=\"https:\/\/espnmediazone.com\/us\/bios\/artie-bulgrin\/\" target=\"_blank\"> <strong>Artie Bulgrin, SVP Global Research and Analytics at ESPN<\/strong><\/a> is going to be providing major insights into the subject. Bulgrin&#8217;s\u00a0responsibilities include the evaluation of audience research in the U.S. (both TV and digital analytics) and Latin America, and the coordination of proprietary and syndicated market research to support all divisions of ESPN.\u00a0Other key players to participate at this must-attend event include <strong>Cynthia Evans, Regional Director of Strategy\/GroupM Research Director <\/strong>and<strong> Josh Chasin<\/strong><strong>\u00a0Chief Research Officer, ComScore. <\/strong>In addition,\u00a0<strong>Javier Salas Rodriguez,\u00a0 Digital Acquisition Marketing Manager, American Express Mexico<\/strong> is going to speak about best practices in Online Video Advertising campaigns.<\/p>\n<p><strong>Early Bird Ticket<\/strong> pricing expires next Friday April 11! \u00a0<strong><a title=\"https:\/\/www.portada-online.com\/events\/summit\/register\/\" href=\"Early Bird\">Get your ticket now!<\/a><\/strong><br \/>\nOr buy a <strong>combo ticket to Online Video Forum and Latam Summit<\/strong> and the\u00a0<strong><a title=\"Hotel on us!\" href=\"https:\/\/www.portada-online.com\/events\/summit\/register\/\">HOTEL IS ON US!<\/a><\/strong><\/p>\n<h2>The quest to find order in chaos<\/h2>\n<p>The state of Online Video is similar to that of the cable market 30 years ago. Very chaotic when it comes to have reliable and industry wide metrics, even more so in the Latin space. The challenge lies in developing \u00a0credible industry-wide metrics. What needs to be done to lend credibility to the enormous online video (advertising) opportunity?\u00a0<span style=\"font-size: 14px; line-height: 1.5em;\">The above cited panelists will try to find answers. <strong>Other major topics we will be exploring at the Online Video Forum include:<\/strong><\/span><\/p>\n<ul>\n<li>Best Practices: How to implement a \u00a0panregional online video campaign<\/li>\n<li>The Business model: Pay per click\/pay per view or what else?<\/li>\n<li>Creative: Repurpose TV sports or not that is the question?<\/li>\n<li>The Media Owners Perspective :How to \u00a0best to monetize online video assets in all platform<\/li>\n<li>Beyond YouTube: By just using YouTube, Online Video&#8217;s reach tops out at \u00a030%-50 of the web population depending on target. What other platforms can be used? How to optimize frequency and target and more&#8230;<\/li>\n<\/ul>\n<p>The Latin Online Video Forum can be attended separately or together with the Latam Advertising and Media Summit which takes place in the same venue on June 3 in the afternoon and on June 4. Early Bird Ticket pricing expires next Friday April 11! \u00a0<strong><a title=\"https:\/\/www.portada-online.com\/events\/summit\/register\/\" href=\"Early Bird\">Get your ticket now!<\/a><\/strong><br \/>\nOr buy a combo ticket to Online Video Forum and Latam Summit and the\u00a0<strong><a title=\"Hotel on us!\" href=\"https:\/\/www.portada-online.com\/events\/summit\/register\/\">HOTEL IS ON US!<\/a><\/strong><\/p>\n<h2>Sponsors<\/h2>\n<p>Already confirmed premium Sponsors of the Latin Online Video Forum include:<\/p>\n<p><strong>Bronze Level<\/strong><\/p>\n<p><a title=\"Brightcove\" href=\"https:\/\/www.brightcove.com\/en\/\" target=\"_blank\">Brightcove<\/a><\/p>\n<p><a title=\"Imnpaktu\" href=\"https:\/\/impaktu.com\/\" target=\"_blank\">Impaktu<\/a><\/p>\n<p><a title=\"Yume\" href=\"https:\/\/www.yume.com\/\" target=\"_blank\">Yu.me<\/a><\/p>\n<p>To inquire how to align your brand with Portada\u00b4s Latin Online Video Forum, please contact Sales Marketing Manager Kelley Eberhardt via e-mail at\u00a0<a style=\"font-size: 14px; line-height: 1.5em;\" href=\"mailto:kelley@www.www.portada-online.com\">kelley@www.www.portada-online.com<\/a><span style=\"font-size: 14px; line-height: 1.5em;\"> or call her at (212) 685-4441.<\/span><\/p>\n<p>[ctalatinb]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our<a title=\"Latin Online Video Forum\" href=\"https:\/\/www.portada-online.com\/events\/forum\"> Latin Online Video Forum <\/a>in Miami  on June 3 will have the best and brightest in the red hot online video space. C-level marketers who  will be providing top-notch insights include  Josh Chasin Chief Research Officer, ComScore, Artie Bulgrin, SVP Global Research and Analytics, ESPN, Cynthia Evans, Regional Director of Strategy\/GroupM Research Director and Javier Salas Rodriguez, Digital Acquisition Marketing Manager, American Express Mexico. Buy your tickets now and <a title=\"2 Hotel Nights on us!\" href=\"https:\/\/www.portada-online.com\/events\/forum\/register\/\">get 2 Hotel Nights on us!<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174,256,993,129],"tags":[2967,2969,2968],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top players from Amex, Group M, ESPN and ComsCore to speak @ Latin Online Video Forum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.portada-online.com\/video-marketing\/espns-artie-bulgrin-to-speak-latin-online-video-forum-about-credible-engagement-metrics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top players from Amex, Group M, ESPN and ComsCore to speak @ Latin Online Video Forum\" \/>\n<meta property=\"og:description\" content=\"Our Latin Online Video Forum in Miami on June 3 will have the best and brightest in the red hot online video space. 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