{"id":17951,"date":"2015-06-29T12:14:42","date_gmt":"2015-06-29T15:14:42","guid":{"rendered":"https:\/\/latam.www.portada-online.com\/?p=17951"},"modified":"2015-06-29T12:14:42","modified_gmt":"2015-06-29T15:14:42","slug":"into-mitu-latam-expansion","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/latin-america\/into-mitu-latam-expansion\/","title":{"rendered":"Into MiT\u00fa’s Latin American Expansion"},"content":{"rendered":"

Major Multi Channel Networks (MCN’s), or Multiplatform Networks (MPN’s) like some want to be called,\u00a0are expanding into Latin America. Latin America is a region which is almost a natural extension for those who are already present in the U.S. Hispanic market. MiT\u00fa Network is one of the main platforms entering the Latin American market. Portada talked to Adeline Cassin, Head of International Revenue at MiT\u00fa Network, about the platform’s expansion into Latin America.<\/p>\n

\"cassin\"<\/a>Adeline Cassin’s \u00a0(photo) professional growth reflects the evolution from linear TV to digital TV.\u00a0Formerly an executive at Discovery Communications, where she was Head of Commercial Strategy & Sales for Digital Platforms & TV, Cassin now heads International Revenue for MiT\u00fa Network out of Miami.
\nCassin notes that in her previous role at Discovery, just as importantly as her TV roles, she “was responsible for leading the strategy and revenue growth across Latin America and US Hispanic for all of the digital platforms.”
\nCassin explains that “Mit\u00fa is the leading MPN (Multiplatform Network) of Latin Talent, Social Influence, & Content Creation. Latin America is a key region for us, and we\u00a0have a strong team strategically focused on continuing to expand our footprint of talent, production, partnerships and client services.” Ultimately Mit\u00fa’s mission is to\u00a0lead\u00a0Latin social influence on a global scale.<\/p>\n

From MCN to MPN…<\/h2>\n

Asked on whether MCNs now want to be called MPN (Multi platform networks), because they want to depend less on Youtube, Cassin answers that MiT\u00fa’s network of talent and original productions lives wherever the audience is. “MPN is a more accurate way of describing who we are, as our talent and our content live everywhere from YouTube to Facebook, Twitter,\u00a0Instagram, Pinterest, Snapchat, Vine, platforms that are just emerging, and\u00a0even TV. At the end of the day we are about great content and great talent. And when you have a great story, people will tune in, no matter what screen or platform they access from.”<\/p>\n

Collaborative Integrations<\/h2>\n

\"Mitubero\"<\/a>One of the main trends currently in the Online Video World is the emergence of branded entertainment as one of the main vehicles to monetize audiences. Asked on how important branded entertainment, compared to pre-roll video advertisin is in Mit\u00fa’s LatAm offering, Cassin states that\u00a0branded entertainment, “or as we refer to as collaborative integration, is key to capturing the audience\u2019s attention, engagement, and perspective of a product or brand. It allows the brand to tell their story beyond the scope of a 30 second commercial, and connect with the hearts and minds of their consumers in true collaboration with talent and content creation that already has high affinity, engagement, and loyalty with the audience.”<\/p>\n

[comillas] Collaborative Integration allows the brand to tell their story beyond the scope of a 30 second commercial, and connect with consumers in true collaboration with talent and content creation that already has high affinity, engagement, and loyalty with the audience.[\/comillas]<\/p>\n

Lack of Online Video Ad Inventory<\/h2>\n

Major industry observers have noted that Online Video Inventory Scarcity <\/a>is one of the major challenges to the growth of the Latin American online video sector. Cassin notes that, “there is certainly some pressure on key segments for in stream ad\u00a0inventory, but at Mit\u00fa, not only do we have a solid capacity of in stream\u00a0inventory available, additionally, and perhaps more importantly, we have\u00a0standardized\u00a0content and influencer marketing which affords our partner\u00a0brands the opportunity to maximize their reach across the LatAm\u00a0social\u00a0ecosystem.”<\/p>\n

No Geographic Barriers…<\/h2>\n

The digital world has brought down geographic barriers, markets are now much more a function of common language and culture. “The\u00a0beauty of digital is, social talent and leading content is present wherever\u00a0the audience can access the internet, from the enormous cities of Mexico\u00a0D.F. and S\u00e3o Paulo to the most remote town in Patagonia,” says Cassin. \u00a0As an example she notes that her network includes “leading talent from the U.S. Hispanic market,\u00a0and we see audience tuning into them from Latin America”<\/p>\n

…for the new Celebrities.<\/h2>\n

“Today\u2019s social talent are from all over the world. Social influencers are\u00a0no longer the alternative to celebrities, they are the new celebrities. When\u00a0they have a story to tell, and are passionate about how they tell that story,\u00a0they can gain worldwide renown\u00a0regardless of their country of origin. In\u00a0fact, some of the leading talent in the Mit\u00fa network are top ranked globally.”<\/p>\n

More articles about Latin MPNs targeting the Latin World:<\/strong>
\n– One more Latin MCN: FAV Network launches with Emiliano Saccone<\/a>
\n– Spain based MCN conquers the Latin World<\/a>
\n– Newfronts: Liquidthread and Cond\u00e9 Nast Bet on Millennial Latinos<\/a><\/p>\n

[ctamexicob]<\/p>\n","protected":false},"excerpt":{"rendered":"

Major Multi Channel Networks (MCN’s), or Multiplatform Networks (MPN’s) like some want to be called,\u00a0are expanding into Latin America. Latin America is a region which is almost a natural extension for those who are already present in the U.S. Hispanic market. MiT\u00fa Network is one of the main platforms entering the Latin American market. Portada talked to Adeline Cassin<\/a>, Head of International Revenue at MiT\u00fa Network, about the platform’s expansion into Latin America.<\/p>\n","protected":false},"author":2,"featured_media":17958,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5896],"tags":[7770,3162,7771,807,7772],"yoast_head":"\nInto MiT\u00fa's Latin American Expansion<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.portada-online.com\/latin-america\/into-mitu-latam-expansion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Into MiT\u00fa's Latin American Expansion\" \/>\n<meta property=\"og:description\" content=\"Major Multi Channel Networks (MCN's), or Multiplatform Networks (MPN's) like some want to be called,\u00a0are expanding into Latin America. Latin America is a region which is almost a natural extension for those who are already present in the U.S. Hispanic market. MiT\u00fa Network is one of the main platforms entering the Latin American market. Portada talked to Adeline Cassin, Head of International Revenue at MiT\u00fa Network, about the platform's expansion into Latin America.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.portada-online.com\/latin-america\/into-mitu-latam-expansion\/\" \/>\n<meta property=\"og:site_name\" content=\"Portada\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-29T15:14:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/03\/att.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"194\" \/>\n\t<meta property=\"og:image:height\" content=\"260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editorial Staff @portada_online\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial Staff @portada_online\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.portada-online.com\/latin-america\/into-mitu-latam-expansion\/\",\"url\":\"https:\/\/www.portada-online.com\/latin-america\/into-mitu-latam-expansion\/\",\"name\":\"Into MiT\u00fa's Latin American Expansion\",\"isPartOf\":{\"@id\":\"https:\/\/www.portada-online.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.portada-online.com\/latin-america\/into-mitu-latam-expansion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.portada-online.com\/latin-america\/into-mitu-latam-expansion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/03\/att.jpg\",\"datePublished\":\"2015-06-29T15:14:42+00:00\",\"dateModified\":\"2015-06-29T15:14:42+00:00\",\"author\":{\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.portada-online.com\/latin-america\/into-mitu-latam-expansion\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.portada-online.com\/latin-america\/into-mitu-latam-expansion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.portada-online.com\/latin-america\/into-mitu-latam-expansion\/#primaryimage\",\"url\":\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/03\/att.jpg\",\"contentUrl\":\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/03\/att.jpg\",\"width\":194,\"height\":260},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.portada-online.com\/latin-america\/into-mitu-latam-expansion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.portada-online.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Into MiT\u00fa’s Latin American Expansion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.portada-online.com\/#website\",\"url\":\"https:\/\/www.portada-online.com\/\",\"name\":\"Portada\",\"description\":\"Marketing and Business News and Intelligence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.portada-online.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec\",\"name\":\"Editorial Staff @portada_online\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g\",\"caption\":\"Editorial Staff @portada_online\"},\"description\":\"Portada\u2019s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.\",\"url\":\"https:\/\/www.portada-online.com\/author\/portada\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Into MiT\u00fa's Latin American Expansion","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.portada-online.com\/latin-america\/into-mitu-latam-expansion\/","og_locale":"en_US","og_type":"article","og_title":"Into MiT\u00fa's Latin American Expansion","og_description":"Major Multi Channel Networks (MCN's), or Multiplatform Networks (MPN's) like some want to be called,\u00a0are expanding into Latin America. Latin America is a region which is almost a natural extension for those who are already present in the U.S. Hispanic market. MiT\u00fa Network is one of the main platforms entering the Latin American market. Portada talked to Adeline Cassin, Head of International Revenue at MiT\u00fa Network, about the platform's expansion into Latin America.","og_url":"https:\/\/www.portada-online.com\/latin-america\/into-mitu-latam-expansion\/","og_site_name":"Portada","article_published_time":"2015-06-29T15:14:42+00:00","og_image":[{"width":194,"height":260,"url":"https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/03\/att.jpg","type":"image\/jpeg"}],"author":"Editorial Staff @portada_online","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Editorial Staff @portada_online","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.portada-online.com\/latin-america\/into-mitu-latam-expansion\/","url":"https:\/\/www.portada-online.com\/latin-america\/into-mitu-latam-expansion\/","name":"Into MiT\u00fa's Latin American Expansion","isPartOf":{"@id":"https:\/\/www.portada-online.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.portada-online.com\/latin-america\/into-mitu-latam-expansion\/#primaryimage"},"image":{"@id":"https:\/\/www.portada-online.com\/latin-america\/into-mitu-latam-expansion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/03\/att.jpg","datePublished":"2015-06-29T15:14:42+00:00","dateModified":"2015-06-29T15:14:42+00:00","author":{"@id":"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec"},"breadcrumb":{"@id":"https:\/\/www.portada-online.com\/latin-america\/into-mitu-latam-expansion\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.portada-online.com\/latin-america\/into-mitu-latam-expansion\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.portada-online.com\/latin-america\/into-mitu-latam-expansion\/#primaryimage","url":"https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/03\/att.jpg","contentUrl":"https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/03\/att.jpg","width":194,"height":260},{"@type":"BreadcrumbList","@id":"https:\/\/www.portada-online.com\/latin-america\/into-mitu-latam-expansion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.portada-online.com\/"},{"@type":"ListItem","position":2,"name":"Into MiT\u00fa’s Latin American Expansion"}]},{"@type":"WebSite","@id":"https:\/\/www.portada-online.com\/#website","url":"https:\/\/www.portada-online.com\/","name":"Portada","description":"Marketing and Business News and Intelligence","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.portada-online.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec","name":"Editorial Staff @portada_online","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.portada-online.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g","caption":"Editorial Staff @portada_online"},"description":"Portada\u2019s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.","url":"https:\/\/www.portada-online.com\/author\/portada\/"}]}},"_links":{"self":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/posts\/17951"}],"collection":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/comments?post=17951"}],"version-history":[{"count":0,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/posts\/17951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/media\/17958"}],"wp:attachment":[{"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/media?parent=17951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/categories?post=17951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.portada-online.com\/wp-json\/wp\/v2\/tags?post=17951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}